Lex Lancaster

Up In My Business

Business EN ↓ 180 episodes

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

Author

Lex Lancaster

Category

Business

Latest episode

Jul 6, 2026

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Episodes

Episode 105: Own Your Business Assets 27.01.2025

In this episode, I go over the fact that you NEED to own your business assets like your domain and website. Because, believe it or not, some people don't and it's incredibly dangerous in my opinion. Your domain is one of a kind, we need to treat it as such. Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discov...

Episode 104: Should You Put Your Prices on Your Website? [2025 Update] 20.01.2025

In this episode, we chat PRICES. Should or should you not put them on your website? I recorded an episode, episode #6, back in 2023 about this topic. My opinion has completely changed so I'm recording this episode to share my new opinion with you. The long and the short: YES. But, why? How? Listen to the episode. Important links: Episode 6: Should You Put Your Prices On Your Website? Episode...

Episode 103: Life Updates and Current LA Fire Talk 13.01.2025

On this episode, you'll get a couple life and business updates as well as some general talk about the current fires in LA. I talk about how I envision this upcoming week of work as well as some wisdom from my coach about how to experience an emotion through to the end. Important links: My Coach, Mandy: https://www.instagram.com/kindredcoaching/  A podcast episode about emotions and completing...

Episode 102: How to Make Creating Easier 06.01.2025

Today I'm giving you all the deets on how to make writing and creating in general easier. While you may already expect what I'm going to say, I invite you to still listen. :) Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book . Check out my website: Lex Lancaster Creative Co. Co...

Episode 101: How to Get Patients to Read Your Welcome Emails 30.12.2024

In this episode I'm addressing something I've had clients and those who follow me on Instagram ask about as well as something I see asked in Facebook groups... "My patients don't read my welcome emails." Let's chat about it. Important Links: You'll find the templates that I talk about HERE . Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO...

Episode 100: My 2025 Word of the Year 23.12.2024

Welcome to Episode 100!! Today we're chatting about my word of the year for 2024 and 2025, life updates, celebrations for 100 episodes, and more. Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp  Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery cal...

Episode 99: Urgency and Timelines 16.12.2024

In this episode, we dive into urgency, booking calls and services, and how we all can be great service providers and also service hire-ers (aka hiring out).  Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp  Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discov...

Episode 98: My Process for Creating Content in Canva 09.12.2024

Important links: Instagram post about my canva process: CLICK HERE Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp  Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book . Check out my website: Lex Lancaster Creative Co. Connect wi...

Episode 97: How to Show Up When Shit Sucks 02.12.2024

The country and the world has been really rough lately, especially this month. When you have personal things, hard conversations, and just general external stress, it can be hard to still show up. Here's my take on that. Now, I know I speak from a place of privilege with this and it is fully acknowledged in this episode. I'm hoping you'll find something to take away here. Important...

Episode 96: Legal Documents for Your Website 25.11.2024

In this episode, I go over what legal documents you need for your website as well as how to display them on your website. Important links: My Squarespace templates: CLICK HERE The Creative Law Shop — who I recommend for all legal documents other than the HIPAA disclaimer: CLICK HERE (use the code LEX10 to save 10% on top of their current Black Friday sale. Simons Law & Associates — who I recom...

Episode 95: Tell Them What They Need 18.11.2024

This episode dives into a little bit of personal updates as well as some future casting for my business. We talk about how to decrease decision fatigue for our clients so they can focus on actually executing during the process so that they can get the outcome they want.  Important links: Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery ca...

Episode 94: How I Schedule My Days, Weeks, and Year 11.11.2024

A new year is coming up and I've already got a head start on my schedule. In this episode I go over materials you need as well as some suggestions on how to schedule your time. Important links: Big yearly calendar: CLICK HERE * Shante's Maestro Meeting for time auditing and week organization: CLICK HERE * Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a compl...

Episode 93: Acknowledging the Human Behind the Business 04.11.2024

You know I'm not a soap box motivational speaker. But today I'm chatting all things communication and giving you a suggestion for your future opportunities when communicating with others and suggesting that we all acknowledge the human on the other side of the screen. Important links: None today :) Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentar...

Episode 92: Double Opt-Ins and Unconfirmed Subscribers 28.10.2024

In this episode, we're chatting all things double opt-ins and unconfirmed subscribers for your email marketing. It's a good one! Important links:  Get started with ConvertKit, now "Kit": CLICK HERE * My blog on double opt-ins: CLICK HERE My service brochure: CLICK HERE Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO for a complimentary month of JaneApp ...

Episode 91: The LextroMind 21.10.2024

The LextroMind is the joint coaching program I run with Shanté, @themovementmaestro . The LextroMind is an exclusive, high- touch, 9-month mentorship that combines online business coaching and done-with-you tech solutions to help brick-and-mortar health and wellness business owners launch their digital products and services.  This episodes dives into the details. Applications close THIS FRIDAY, OC...

Episode 90: There's Always Something to Learn 14.10.2024

In this episode, I ramble on about how regardless of where you're at in your business, there is ALWAYS something to learn, something to take away, and something you can change or implement and PEOPLE you can learn from when you're at an event or in "a room" with other business owners.  Important links:  LextroMind Waitlist: CLICK HERE Join my newsletter family My Service Brochu...

Episode 89: Logo Walls, Media Pages, & "As Seen In" 07.10.2024

In this episode, I answer a listener's question about logo walls on your website. What are they, how to get the logos, and when you should add a logo to your website. Important links:  Grab your BOSSUP ticket: CLICK HERE LextroMind Waitlist: CLICK HERE My Service Brochure: CLICK HERE How to make a logo wall: CLICK HERE Up In My Business' gracious sponsor: JaneApp ! Use the code LEX1MO fo...

Episode 88: The Story Behind SEO School 30.09.2024

In this episode, I tell you the story of SEO School. The why, the ways that it has changed, and what's different about it. Shameless plug for SEO School, because if you want to learn how to do all of this... SEO School is the place to be. Spoiler alert: SEO is your best bet for a brick-and-mortar business owner and make sure you learn how to manage your own Instagram for your brick and mortar...

Episode 87: The Values of Leads from Google and SEO 23.09.2024

In this episode I go over the value of leads from Google and the value of SEO for a brick and mortar business and an online business. Shameless plug for SEO School, because if you want to learn how to do all of this... SEO School is the place to be. This episode walks you through Instagram/Social Media and SEO for brick-and-mortar practices and what is your best bet and what might not be worth you...

Episode 86: Instagram and SEO for Brick and Mortar Businesses 16.09.2024

This episode walks you through Instagram/Social Media and SEO for brick-and-mortar practices and what is your best bet and what might not be worth your time and money. Spoiler alert: SEO is your best bet for a brick and mortar business owner and make sure you learn how to manage your own Instagram for your brick and mortar practice. Shameless plug for SEO School and The Instagram Intensive .  Impo...

Episode 85: How to Reach More People with SEO 09.09.2024

In this episode, I'll give you the breakdown and value of SEO and how, exactly, you will reach more people when you decide to buckle down and focus on SEO. Even if you're familiar with what I teach and have heard me harp on and on about SEO, this one is important. Important links:  SEO School Info and Waitlist: CLICK HERE LextroMind Info: CLICK HERE My Service Brochure: CLICK HERE FREE d...

Episode 84: What You Need to Know About Canva's Price Increase 02.09.2024

This episode dives into Canva'a price increase for their "Teams" account. This price increase may or may not affect you, but if you're on Canva Pro, you're all set and don't need to worry. If you receive the price increase email for Canva Teams, listen to this podcast and learn about how to see if you actually NEED the teams account. You can also watch a video version...

Episode 83: What You Need to Know About Payment Processing Fees 26.08.2024

In this episode, I give you my thoughts on payment processing fees. What you'll hear: What a processing fee is used for Why a processing fee is important What to do about payment processing fees    Important links:  SEO School Info and Waitlist: CLICK HERE My Do It In A Day information: CLICK HERE My new phone number: Text me! (424) 284-2870 My Service Brochure: CLICK HERE FREE discovery call...

Episode 82: Honoring Your Process to Maximize Efficiency 19.08.2024

In this episode, I give you my take on the importance of processes and how honoring them can help you maximize efficiency in your business.  What you'll hear: The importance of having a process/method and how it affects your efficiency Examples of my processes and ways I create efficiency Specific suggestions for brick and mortar and online practices How to actually address your need for a pr...

Episode 81: Your Practice Location and Your Website 12.08.2024

Regardless of where you practice (in person, online), you need to make sure this location is actually listed on your website. In this episode, I go over exactly where you need to have it listed.  What I talked about: Google My Business' role in this How it differs for online/in-person businesses Where exactly you need to place the address/practice location on you website Want more website goo...

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