Lex Lancaster

Up In My Business

Business EN ↓ 180 episodes

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

Author

Lex Lancaster

Episodes

Episode 5: Squarespace: Why I Love It and Instances When I Wouldn't Use It 27.02.2023 24:29

In this episode, we're diving into all things Squarespace. If you've been in my neck of the woods long enough, you know that I think Squarespace is THE ONLY platform that entrepreneurs should be using, especially my health, fitness, and wellness space folks. We're going to talk about WHY I love Squarespace and also when I wouldn't use Squarespace (because there are things I do...

Episode 4: Six Things that Building a House Has Reiterated to Me About Business 22.02.2023 36:42

In 2022, my ex husband and I were blessed to build our dream home. Throughout the process, I made notes on lessons that were reitrated to me in regards to being a business owner and a consumer. While you've likely heard most of these before, I hope you are able to take away one of these and think about a way you can apply it to your business to make your consumer experience better. What we ta...

Episode 3: What to Know About Logo Design and Hiring a Logo Designer 20.02.2023 19:37

We're talking all things logo design in this episode. You'll walk away with practical to-do's if you are looking for tips to begin the logo design process or need to hire a logo designer. What we touch on: What to do before you hire a logo designer and how Pinterest is your best friend What files you need for your logo A note on Canva logos The cost of logo design Timeline for lo...

Episode 2: How to Make Your Podcast SEO Friendly 18.02.2023 22:32

In this episode we talk all about podcasts and SEO how you can make your podcast SEO friendly but also improve user experience. The steps I go over here will set you up for success in all the ways if you have a podcast or are thinking about starting a podcast. What we cover: Podcast name and what you should think about Podcast domain names and buying them What not to do when you set up your podcas...

Episode 1: Welcome + Answering the Question: "How Did You Get Into Tech?" 17.02.2023 33:03

Welcome to episode ONE! Super excited to bring all things tech, biz, and my life to you. This episode goes through exactly what you can expect with the podcast and answers one of my most-asked questions: "How did you get into tech?" In this episode we talk about: Publishing schedule (every Monday!) What we'll talk about in the podcast Info for guest episodes vs. my solo episodes My...