Unmade: media and marketing analysis

Welcome to the Start the Week podcast Today: * Elon Musk bursts into Twitter * Mutiny rebrands as Mutinex, and makes a big hire * Verdict on the Seven and Ooh Media upfronts * Press Council verdict on the outing of Rebel Wilson Today’s episode features Tim Burrowes and Abe Udy . As always, we’d love to hear what you think at letters@unmade.media Audio production was courtesy of  Abe’s Audio, the p...

Today’s topic: Do the public expect brands to do good, and what does that actually look like? Truth be told, when I was first offered the opportunity to cover today’s topic, I was hesitant. There’s been a lot of bandwagon jumping around the area of brand purpose and corporate social responsibility, not just in brands trying to boost their credentials in the space, but agencies positioning themselv...

Welcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead. Today: * Foxtel plans for Binge and Kayo merger * Nine considers its options for Stan * The ABC prepares to shift budget to digital * Tennis rights set for early renewal Today’s episode features Tim Burrowes and Abe Udy . As always, we’d love to hear what you think at letters@unmade.med...

Welcome to an audio-led edition of The Unmakers, featuring Nicolas Chu, founder and CEO of Australian marketing technology startup Sinorbis. As well as running Sinorbis, Chu is former MD of Expedia Asia Pacific and Professor of Practice at UNSW Business School. Sinorbis helps marketers, mostly in the higher education and B2B sector, to tailor their messages using the right language and platforms f...

Today: * Implications of the News Corp - Fox Corporation re-merger * Modernising the anti-siphoning laws * Who won the ratings week? * Frankly’s weak ratings start * Nine and Stan set to lose NBC Universal content * Carrie Bickmore’s million dollar pay packet * Ten gets sued by its own employee * The failing launch of news.net Today’s episode features Tim Burrowes and Abe Udy . As always, we’d lov...

Today's edition of The Unmakers features Alex Pan, founder of Australia-based publishing technology startup Storipress. The Unmakers is Unmade’s podcast where I interview entrepreneurs starting new businesses and projects seeking to change how the media and marketing industry does business. Created as a code-free alternative to the likes of WordPress and Substack, Storipress broke cover back in Ju...

Welcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead. Today: * Formula 1 finale’s TV shambles * Grand finals ratings: Comparing the codes * Paramount shifts target to cricket * Government offers connected TV support for local players * Ratings duds from Love Boat and Frankly * ABC rejects youth criticisms * Governments’ questionable ad spe...

Of the big three, we’re now two Upfronts in. Nine went first , back in mid-September, and yesterday it was the turn of Ten’s owner, Paramount, which took over the ICC for the afternoon to tell us its plans for 2023. Returning from the pandemic live event hiatus, there have been new Upfronts themes. Both Nine and Ten opened with performances from indigenous Australians. Both leaned into the dry ice...

Welcome to a Thursday edition of the Unmade podcast featuring the CEO of FutureBrand Australia, Rich Curtis. In the conversation, we talk about the top global companies featured in this year’s FutureBrand Index, and how he ended up helping win an outsider election campaign. The FutureBrand Index is an exploration of perceptions of the world’s top 100 global brands by size. Just two Australian-head...

Today’s topics: Nova’s financials revealed Seven closes in on NBC Universal deal Nine says goodbye to Nick Falloon What to expect in Ten’s upfronts Today’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at letters@unmade.media , or comment below. Further reading on today’s topics: Sydney Morning Herald : Nova radio tunes in with advertising rebound Australia...

This has been a significant week for the biggest Australian media company that you probably haven’t heard of. Headquartered in Perth and with more than 100 staff, The Market Herald has completed a $27m fund raising to buy classified sites Gumtree, Carsguide and, Autotrader. The Market Herald is parent company of the Hot Copper trading forum and the new acquisitions will catapult it the front row o...

Today’s topics: Business media’s new battleground as Forbes and Inc both come to Australia; The Optus brand after the hack; How a one-sided Grand Final meant lower AFL ratings Plummeting prices for media stocks Damo’s last dance (and Unmade’s next events) Today’s episode features Unmade’s Tim Burrowes and Damian Francis . As always, we’d love to hear what you think at letters@unmade.media Further...

In today’s episode of The Unmakers, Tim Burrowes talks to Lizzie Young, CEO for the Australian operation of new social media platform WeAre8. In the conversation she explains why it was time to leave Nine, why she wants to capture 6.5% of marketers’ social media budgets and reveals the next major step in WeAre8’s product roadmap. Today's episode of The Unmakers was edited by Abe's audio...

Today’s topics: Royal funeral set to be most watched TV moment of all time Analysing Nine’s Upfront announcements The ratings week (and Ten’s Saturday problem) The perfect Grand Final lineup for Seven Streaming loophole extended Pay rise pressures Today’s episode features Unmade’s Tim Burrowes and Damian Francis . As always, we’d love to hear what you think at letters@unmade.media Further reading...

Today Unmade's Tim Burrowes talks to Richard Baker, one of Australia’s most awarded investigative journalists. Later this month he leaves The Age after more than two decades to start his own independent audio company - Southern Ocean Media. Today's episode of The Unmakers was edited by Abe's audio . This is a public episode. If you would like to discuss this with other subscribers o...

Today’s topics: Media rises to the Royal challenge Nine’s journalists prepare to strike TikTok - an espionage machine? NRL pushes for an extra Foxtel payday The week in TV Today’s episode features Tim Burrowes and Abe Udy . As always, we’d love to hear what you think at letters@unmade.media Further reading on today’s topics: Unmade: Performative The Australian: Queen Elizabeth II souvenir print ed...

Today’s topics: Woolies on top: Trusted and distrusted brands; The week in television : TV networks abandon kids programming; lobbying on free sport; Seven and Foxtel close on AFL deal; Netflix’s local advertising play; Seven’s winning ratings week; Can Are Media navigate the ecommerce pivot? Today’s episode features Unmade’s Tim Burrowes and Damian Francis . As always, we’d love to hear what you...

Welcome to Unmade’s Start the Week podcast. Today’s topics: The media merger lessons of results season; ScoMo’s mysterious Tourism Australia sacking; Is Nine really winning the TV ratings? The Cat’s real estate masterplan Today’s episode features Unmade’s Tim Burrowes and Damian Francis . As always, we’d love to hear what you think at letters@unmade.media Audio production on Media Unmade was court...

Today’s Unmade podcast features adman, author and podcaster Nigel Marsh, whose latest book Smart, Stupid & Sixty has just been published. Marsh describes how his new portfolio career took off after a much talked about TEDx presentation in which he channeled his hatred of working in a big advertising job. To view a transcript go to unmade.media This is a public episode. If you would like to dis...

Welcome to Unmade’s Start the Week podcast. Today’s topics: * Qantas makes another apology as its reputational data shows decline; * Carsguide and Gumtree set to join the Hot Copper stable; * A big media week: AFL TV deal is imminent; Radio ratings on Tuesday; Financial results for SCA and NINE Today’s episode features Unmade’s Tim Burrowes and Damian Francis . As always, we’d love to hear what yo...

Today’s topics: Foxtel anti-siphoning push Lachlan Murdoch calls in the lawyers AFL talks TV rights Former Enero research companies on the block As always, we’d love to hear what you think at letters@unmade.media Further reading: SMH / The Age : ‘Stuck in time warp’: Foxtel boss unloads on outdated regulation Australian Financial Review : Foxtel prepares a push for content from US studio giant Unm...

Welcome to Unmade’s Start the Week. Today’s topics: * Politicians target fast food marketing to kids * TV ad revenue shifts to streaming * Blockbuster AFL rights bid goes missing * Seven’s Commonwealth Games win * A big week in TV launches * TikTok’s Aussie income revealed * Meta goes missing in action. Again. * John Sintras’s new gig * Why bosses want everyone back in the office Today’s episode f...

Today’s topics: * AFL TV rights bids land * How long will radio’s recovery take? * Ooh Media gets closer to News Corp * Streaming subs slowdown Today’s episode features Unmade’s Tim Burrowes and Damian Francis . As always, we’d love to hear what you think at letters@unmade.media Further reading: * Sydney Morning Herald : Game on: Bids roll in for multi-billion dollar AFL dea l * The Australian : R...

Welcome to Unmade’s Start the Week. Today’s topics: * Ten’s ratings recovery * Will the fading ad market hurt the AFL rights deal? * Does adland have room for the introverts? * Signals from results season Today’s episode features Unmade’s Tim Burrowes and Damian Francis . As always, we’d love to hear what you think at letters@unmade.media Further reading: * The Australian : English Premier League...

In today’s episode of The Unmakers, we talk to Troy Townsend and Jack Byrne, co-founders of Zitcha. Zitcha thinks of itself as a demand side platform for retailers, allowing them to use their owned assets to become publishers of brand messages. The duo have a strong media pedigree - Troy is a former boss of digital agency Tiger Pistol and Jack is managing director of independent media agency Hatch...