Unmade: media and marketing analysis

Welcome to the first Unmade podcast post sent via Substack since last week’s migration of our written content into the Mumbrella publishing stack. Fingers crossed the tech still works from our new domain, and this finds your feed. Today’s conversation features the first podcast interview with ARN Media’s new CEO Michael Stephenson, along with chief audience and content officer Lauren Joyce. Superc...

Welcome to an audio-led edition of Unmade, focused on yesterday’s Nine Upfronts. And further down, the investment market seems to like Vinyl Group’s plan to use AI to create ten times as much editorial content. It’s your last chance to sign up to a paid membership of Unmade and lock in all of the current benefits. Next week, we’re going to stop accepting new paying members of Unmade. Instead we’ll...

Welcome to a midweek update from Unmade, dropping a little later than usual to accommodate the reporting embargo around this afternoon’s Amazon’s Upfronts. Further down, Vinyl Group shares sink to a 12 month low. To get maximum value from a paid membership of Unmade, sign up today. Your annual membership gets you tickets to October’s Unlock conference on marketing in the nighttime economy; and to...

Welcome to an audio-led update from Unmade. Today we hear a fly-on-the-wall interview with marketing strategist Mat Baxter in which he unloads on premium brands seeking cheap media, and lays out the marketing strategy for his new luxury tattoo skincare brand. It’s your last chance to sign up for a paid membership of Unmade and lock in all of the current benefits. Next month, we’re going to stop ac...

Welcome to an audio-led edition of Unmade. Today we explore last night’s Foxtel announcements and a record breaking crash in Nine’s share price. To get maximum value from a paid membership of Unmade, sign up today. Your annual membership gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime economy; and to Unmade’s Compass e...

Welcome to an audio-led update from Unmade. Today, Upfronts season gets under way, with SBS first out of the door. It’s your last chance to sign up for a paid membership of Unmade and lock in all of the current benefits. Next month, we’re going to stop accepting new paying members of Unmade. Instead we’ll be offering membership of an expanded Mumbrella Pro as we bring the two brands closer togethe...

Welcome to an audio-led edition of Unmade. Today, we talk to both buyer and seller in Hardie Grant’s deal to buy PR agency Keep Left, and find out what boss Nick Hardie-Grant thinks of the AI tech lobby’s push to weaken Australian copyright law. We’ve announced the schedule for this year’s Compass series. Our panel-in-the-pub, end-of-year tour kicks off in Sydney on November 3 and concludes in Hob...

Welcome to an audio-led edition of Unmade. Today, we talk to the architect of AI-led ad agency Cuttable. And Nine’s shares sink as the market awaits a plan for life after Domain. To get maximum value from a paid membership of Unmade, sign up today. Your annual membership gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime...

Welcome to an audio-led edition of Unmade. Today we talk to Christian O’Connell about his plans to (sort of) take his radio show national. Plus a big fall for Seven West Media on the Unmade index. We’ve announced the schedule for this year’s Compass series . Our panel-in-the-pub, end-of-year tour kicks off in Sydney on November 3 and concludes in Hobart a fortnight later. Reflecting on 2025 and pr...

Welcome to an audio-led edition of Unmade. After this week’s news that Solstice Media is buying Australian Traveller Media, we talk to founder Paul Hamra about the 20-year run up to the company’s growth spurt. We’ve announced the schedule for this year’s Compass series . Our panel-in-the-pub end-of-year tour kicks off in Sydney on November 3 and concludes in Hobart a fortnight later. Reflecting on...

Welcome to an audio-led edition of Unmade. We’re a day earlier than usual in our weekly podcast cycle, after last night’s announcement that Eric Beecher’s Private Media has bought the David Koch-founded Pinstripe Media. Today’s interview features Private Media CEO Will Hayward and Pinstripe’s MD AJ Koch. And further down, there were big swings in both directions on the Unmade Index. To get maximum...

Welcome to an audio-led edition of Unmade. Today we dive into one of the fastest evolving marketing opportunities - connected TV - with Alex Spurzem, boss of Samsung Ads. Plus, a record-beating day on the Unmade Index for marketing and print player IVE Group. To get maximum value from a paid membership of Unmade, sign up today. Your annual membership gets you tickets to September’s REmade conferen...

Welcome to an audio-led edition of Unmade. On the day the annual Infinite Dial results exploring audio adoption patterns in Australia are released, we discuss the planning and buying of podcast advertising. Sign up for an annual paid membership of Unmade before June 30 and you’ll receive a huge additional benefit - a complimentary membership of Mumbrella Pro, usually priced at $790. It’s our best...

Welcome to an audio-led edition of Unmade. Today’s edition contains highlights from the finale of Mumbrella360, with our Compass panel reflecting on FY25 and projecting for FY26. Plus, Vinyl Group is the worst performer on the Unmade Index for a second day in a row. To get maximum value from a paid membership of Unmade, sign up today. Your annual membership gets you tickets to September’s REmade c...

Welcome to an audio-led edition of Unmade. Today, we talk to Clive Dickens, one of media’s innovators, about what he’ll be doing next. To get maximum value from a paid membership of Unmade, sign up today. Your annual membership gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime economy; and to Unmade’s Compass end-of-year...

Welcome to an audio-led edition of Unmade, recorded earlier today live on stage at Mumbrella360. To get maximum value from a paid membership of Unmade, sign up today. Your annual membership gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime economy; and to Unmade’s Compass end-of-year roadshow. You also get access to our...

Welcome to an audio-led edition of Unmade. Today’s Unmade podcast was recorded at last month’s AI conference HumAIn, with a panel of practitioners exploring the evolving role of AI chatbots in media and marketing, highlighting the wide spectrum from chatbots as utility, and chatbots as personality. Today is a good day to upgrade to a paid membership of Unmade. Your annual membership includes: * A...

Welcome to an audio-led edition of Unmade. In today’s edition of The Unmakers we talk to creative legend Chas Bayfield about his new venture 21 Madison, fixing the mistakes made by AI. Plus, Seven West Media shares continue their surge on the Unmade Index To get maximum value from a paid membership of Unmade, sign up today. Your annual membership gets you tickets to September’s REmade conference o...

Welcome to an audio-led edition of Unmade. Today we hear from Getty Images’ global creative boss Rebecca Swift, on the impact and risk of AI on creative industries. Today is a good day to upgrade to a paid membership of Unmade. Your annual membership includes: A complimentary ticket to all of Unmade’s events, including tomorrow’s AI conference HumAIn (May 6), REmade (September 23), Unlock (October...

Welcome to an audio-led edition of Unmade. Today we hear from adland satirist Rob Mayhew about making it in the creator economy, why he loves TikTok and LinkedIn, and how Facebook is just too greedy. Today is a good day to upgrade to a paid membership of Unmade. Your annual membership includes: A complimentary ticket to all of Unmade’s events, including HumAIn (May 6), REmade (September 23), Unloc...

Welcome to an end-of-week update from Unmade. In today’s audio-led post we share the panel discussion from the launch of the Edelman Trust Barometer. And further down on the Unmade Index, three minnows see price jumps while Enero slumps some more. Unmade’s AI event for the media and marketing industry, HumAIn , is coming fast. Our annual paying members are entitled to a free ticket. It’s just one...

Welcome to an audio edition from Unmade. Today: humAIn curator Cat McGinn talks to Jodie Sangster about her new co-venture aimed at upskilling CMOs with AI, the Australian Centre for AI in Marketing, and what’s stopping marketers from getting on board with AI transformation. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * A com...

Welcome to a midweek update from Unmade, on the morning after News Corp’s main marketing-industry focused event of the year, D_Coded. Yesterday’s big announcement was Tubi. Two months after announcing the sale of Foxtel, News Corp is back in the TV business. Also today, Enero’s sinking share price hits the lowest point in more than a decade. News Corp Australia gets back into TV with Tubi For a wh...

Welcome to a Best of the Day wrap from Unmade. Today: We share the highlights from Compass Auckland, Ooh Media finally discovers some momentum, and big moves on the Unmade Index. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * A complimentary ticket to all of Unmade’s events, including HumAIn (6 May), REmade (23 September), Unl...

Welcome to an audio-led edition of Unmade in which we talk to the two key players behind Publicis Group’s purchase of independent Media agency Atomic 212. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * A complimentary ticket to all of Unmade’s events, including Compass Auckland (February 18), HumAIn (May 6), REmade (September...