Unmade: media and marketing analysis

Welcome to an audio-led edition of Unmade, taking in the Melbourne edition of Compass. And below, a down day on the Unmade Index. You should be at next year’s Compass. If you’ve been thinking about upgrading to an Unmade membership, this is the day to make a decision. If you sign up for an annual membership before the end of today you’ll get a $50 gift voucher. Your membership includes: * A compli...

Welcome to an audio-led edition of Unmade. Today: Hugh Marks firms up for the ABC as Matt Stanton makes an inside run on Nine; Plus, what we learned this year, and what we’re expecting in 2025. This is the perfect time to upgrade your Unmade membership * A complimentary ticket to all of Unmade’s events, including HumAIn , REmade , Unlock , and Compass , all returning in 2025; * Members-only conten...

Welcome to an audio-led edition of Unmade. Today’s episode of the Unmade podcast features the fifth stop on our Compass tour, when we visited Adelaide. Plus, further down, the Unmade Index sinks further while Vinyl Group buys Concrete Playground. You should be at next year’s Compass. If you’ve been thinking about upgrading to an Unmade membership, why not do it today? Your annual membership includ...

Welcome to an audio-led edition of Unmade. Today: We analyse the big news that Omnicom is set to take over Interpublic Group in a giant deal which would remake the advertising industry; Should Nine sell its radio stations?; and is the government about to finally make up its mind about designating Meta? If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your...

Welcome to an audio-led edition of Unmade. Today’s episode of the Unmade podcast features the fourth stop on our Compass tour, when we visited Perth. Plus, further down, bad news on the economy tanks the Unmade Index. You should be at next year’s Compass. If you’ve been thinking about upgrading to an Unmade membership, why not do it today? Your membership includes: * A complimentary ticket to all...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition, the government helps the ACCC muscle up against the platforms as Meta belatedly acts on scammy celeb ads; The Monkeys nostalgia as they rebrand to Droga5; acting on AI content kleptomania; and the end of the TV ratings year, but did anybody notice? If you’ve been thinking about upgrading to an Unma...

Welcome to an audio-led edition of Unmade. Today’s episode of the Unmade podcast features the third stop on our Compass tour, when we rolled into Sydney. Plus, further down, the board of radio network SEN signal that they want to be dealt into the deal-making action. You should be at next year’s Compass. If you’ve been thinking about upgrading to an Unmade membership, why not do it today? Your mem...

Welcome to an audio-led edition of Unmade. Today: The marketing industry reels at the sudden death of Lisa Ronson; How much more will get done on media policy as Canberra enters its final sitting week?; ARN Media prepares to make mischief at today’s Southern Cross Austereo AGM; and we explore the theory that Paramount should buy Seven If you’ve been thinking about upgrading to an Unmade membership...

Welcome to an audio-led edition. Today’s episode of the Unmade podcast features the second stop on our Compass tour, where we took the temperature of the Brisbane media and marketing community. Plus, further down, in the Unmade Index, SCA’s share price spike begins to unwind. If you’ve been thinking about upgrading to an Unmade membership, why not do it today? Your membership includes: * A complim...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition, we prepare for a big week of media legislation in which the government will try to make the social platforms responsible for those scammy crypto ads featuring deepfake David Koch, and to push through its age-gating legislation. We also recap the week in AI and ask whether new platform Bluesky is ab...

Welcome to an audio-led edition of Unmade. Today we share the highlights from the opening chapter of this year’s Compass roadshow. And further down, the Unmade Index’s green streak comes to an end. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * A complimentary ticket to all of Unmade’s events, including HumAIn (2025), REmade (...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition, we ask whether Donald Trump’s podcast strategy will signal an advertising shift; we look back at the Seven and Nine AGMs, and forward to the ABC, Seven and Are Media upfronts. f you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * A com...

Welcome to an audio-led edition of Unmade. Today’s interview features Australia’s most talked about business writer, Joe Aston, whose book on Qantas has dominated the political cycle for the last ten days. Also today, in the Unmade Index, Seven and Nine held their AGMs, taking different approaches to acknowledging their failings. If you’ve been thinking about upgrading to an Unmade membership, thi...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: Can a loveable monster make Myer’s Christmas?; The launch of AI-driven search in Australia creates a new peril for news publishing; and Nine’s chair faces a shareholder rebellion. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes a c...

Welcome to an audio-led edition of Unmade. Today, ahead of his visit to Australia for next month’s IAB Leadership Summit, we talk to IAB Tech Lab’s CEO Tony Katsur about the state of play in digital advertising. And the Unmade Index approaches a new low. Only Unmade’s paying members get full access. They were entitled to a ticket to today’s inaugural Unlock conference in Sydney. They also get an i...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition, Seven West Media and News Corp lobby for government help on funding; households make the switch to ad-funded tiers, and we look ahead to the final upfront events of the year. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * A com...

Welcome to an audio-led edition of Unmade. Along with revealing the lineup for the Brisbane edition of our Compass event, we today feature an in-depth interview with Mark Frain, CEO of Foxtel Media, recorded around last week’s Upfront event. Plus, a further dip in the Unmade Index. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: We reflect on the industry’s move against Campaign Brief; And Nine is hit with a historic rape claim after publishing its culture report. We’ve upgraded Unmade’s membership. Annual members now get a free ticket to all of our events. That includes Unlock on October 31; our Compass series in November...

Welcome to an audio-led edition of Unmade. Today’s edition features a fascinating exploration of how Four Pillars Gin became such a huie brand success, with an in-depth conversation with co-founder Matt Jones. Also today, we share details of the Sydney panel for Unmade’s Compass roadshow. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership inc...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: With Campaign Brief under fire for continuing to focus only on male creatives, the industry reacts; AI exhumes movie stars; the ACCC’s exposure of Coles’ and Woolworths’ shady pricing hits their brands; and Seven defends yet another legal case. We’ve upgraded Unmade’s membership. Annual members now...

Welcome to an audio-led edition of Unmade. Today’s edition features one of the highlights of last week’s REmade - Retail Media Unmade conference, our leadership panel. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * A complimentary ticket to all of Unmade’s events, including Unlock (October 31), Compass (across November); HumAI...

Welcome to an audio-led edition of Unmade. Today we talk to two of the co-founders of Mercha - Ben Read and Sam Hardy. Plus, the top of town pushes down the Unmade Index. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * A complimentary ticket to all of Unmade’s events, including HumAIn (2025), REmade (September 2025), Unlock (31...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: We chew over what the ACCC’s concerns over Cartology and Coles 360 may mean for Australia’s retail media sector; Bruce Gordon retires; and yet another significant week in AI developments If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership inclu...

Welcome to an audio-led edition of Unmade. Today: As Vinyl Group this morning announces yet another acquisition, we talk to CEO Josh Simons about the bust-up that saw the ousting of Brag Media co-founder Luke Girgis, and the background to his opportunistic acquisition of Mediaweek. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: James Warburton invests in Boost Media; troubled Disrupt Radio says it’s in a “holding pattern”; the AFL and NRL lobby on betting ads; and LinkedIn admits to training its AI on user content. We’ve upgraded Unmade’s membership. Annual members now get a free ticket to all of our events. That includes...