Unmade: media and marketing analysis

Welcome to a Tuesday update from Unmade. In the interests of topicality we’re reworking our publishing rhythm this week. We’ve brought forward to today our usual Thursday audio-led interview to focus on the Paramount Upfronts which kicked off in Sydney yesterday. And our member-only post which usually happens on a Tuesday, will be later in the week. Further down, we’ve also got better news on the...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition, we explore what happens next at Nine, the NRL tries to bring Paramount into its next TV rights auction, and Upfronts season rolls on. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * A complimentary ticket to all of Unmade’s even...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: The government clear the decks on its policy logjam, with privacy reforms dumped until after the election; new AI rules, and heavy fines on scam ads. Plus, the boss of Disrupt Radio - where staff have gone unpaid for nearly two months - claims: “Start-ups are not for the salaried and superannuated”...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition, streaming audio and video pull in advertising growth, while podcast audiences boom. Plus, we look back on results season and forward to Upfronts. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * A complimentary ticket to all of U...

Welcome to an audio-led edition of Unmade. Today’s conversation features demographer Bernard Salt on what really motivates Australians. Further down, the Unmade Index takes a breather after Nine’s financial results were no worse than expected. We’ve upgraded Unmade’s membership. Annual members now get a free ticket to all of our events. That includes REmade - Retail Media Unmade on October 1; Unlo...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: News publishers push back against media agencies’ brand safety default settings; AI search startup Perplexity gets into the advertising business; and X becomes an image disinformation engine. We’ve upgraded Unmade’s membership. Annual members now get a free ticket to all of our events. That include...

Welcome to a midweek edition of Unmade. Tomorrow is Unmade’s third birthday and we’ll be sharing a post with some updates on how we’re travelling, and where we go next. So our usual, audio-led episode is a day earlier than usual, featuring the team at Man of Many at a point when independent digital publishing is a front page political issue. Further down in the post, the Unmade Index hits another...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition, rumblings about a tech tax get louder; clues from earnings season as Ooh Media’s profits slip; and the ABC invites the Bruce Lehrmann defamation judge to host Media Watch. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * Member-o...

Welcome to an audio-led edition of Unmade (with quite a few written words too). Today, we talk to Foxtel’s streaming and advertising boss, Julian Ogrin; Seven’s slumping share price sees it at risk of being eclipsed by ARN Media; and we share more news of our retail media conference REmade. ‘We can be number one in digital advertising’ - Julian Ogrin on Kayo’s growth story Tim Burrowes writes: Jul...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: The call is coming from inside the house as Nine’s papers highlight disquiet over the company’s share buyback and Domain’s leadership; we look at the first edition of the reincarnated Cosmopolitan Australia; and the latest in AI. If you’ve been thinking about upgrading to an Unmade membership, this...

Welcome to an audio-led edition of Unmade. Today we talk to author and Crikey proprietor Eric Beecher as he publishes a book condemning the power of media moguls. And further down, the Unmade Index bounces back a little after slumping on Monday and then losing some more on Tuesday. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition, the theme of the week is government intervention in betting ads; airline failures and the social media landscape If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * Member-only pricing for our HumAIn and REmade (October 1) conferenc...

Welcome to an audio-led edition of Unmade. Today we recap one of the most talked-about sessions at Unmade’s HumAIn conference. And further down, the Unmade Index surges on new data suggesting inflation may be back under control. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * Member-only pricing for our HumAIn and REmade (Octob...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: Should Nine’s journos have gone on strike?;The AI content snake threatens to eat itself; and a chance to hear the Infinite Dial launch. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * Member-only pricing for our HumAIn and REmad...

Welcome to an audio-led edition of Unmade. Today we talk to one of the world’s most celebrated advertising creatives, Sir John Hegarty. Further down, the Unmade Index lifts back towards 500 points, but Seven West Media slumps back to its four-year low. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * Member-only pricing for our...

Welcome to an audio-led edition of Unmade, featuring an interview with the editorial and commercial leaders of The Australian recorded to mark its 60th birthday. Producing independent analysis of the media and marketing industry that goes beyond press releases takes time and resources. If you like what we do, you can support us by becoming a paying member. Become a member today The Australian’s Gu...

Welcome to an audio-led edition of Unmade. Today: Is Nine going to make a profit or loss on the Olympics? It depends who you ask, and how you calculate it; Will Mediaweek’s embattled owner sell to Vinyl Group? And the TV networks dial back their Upfronts plans If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * Member-only pricing...

Welcome to an audio-led edition of Unmade. Today we talk to Christian O’Connell, host of Melbourne’s top FM breakfast show. And further down, a slight recovery on the Unmade Index. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * Member-only pricing for our HumAIn and REmade (October 1) conferences; * A complimentary invitation...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: We look back on media’s most brutal week for a decade, and reflect on how things will play out in this new financial year. Plus, we round up the latest on how AI is changing the media and marketing world Start the financial year by upgrading to an Unmade membership. Your membership includes: * Memb...

Welcome to an audio-led edition of Unmade. Today, we talk to one of adland’s most experienced media executives Michael Anderson as he takes on the new challenge of chairing the ASX-listed research house Pureprofile. Also in this post, the decapitation of most of Seven West Media’s leadership team spooks the Unmade Index. If you’ve been thinking about upgrading to an Unmade membership, this is the...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: Which door will the SCA management choose? And, to very few people’s surprise, the AI companies do not appear to be playing fair when crawling publishing content. Have you considered becoming a paying member of Unmade to get the full picture? Only our paying members receive our members-only Tuesday...

Welcome to an audio-led edition of Unmade. Today, we talk to the creator of Australian media’s most enduring youth media brand, Pedestrian TV cofounder Chris Wirasinha, as he begins to scale up his new venture Linkby. And also in this post, the Unmade Index wipeout has stretched into another week, particularly for audio stocks. If you’ve been thinking about upgrading to an Unmade membership, this...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: Why are women turning away from news?; The dawn of synthetic data - good news for marketers, bad news for research companies?; and comedian Mark Humphries joins Seven News It’s a great day to become a paying member of Unmade. You get: * Member-only pricing for next week’s HumAIn conference * A complimentary invitation to...

Welcome to an audio-led edition of Unmade. Today, we talk digital advertising fraud with a man who knows where the bodies are buried. And further down in this post, the Unmade Index wipeout continues with Seven West Media’s growing debt load yesterday overtaking its shrinking market capitalisation. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your memb...

Welcome to an audio led edition of Unmade. Today, we share the closing session of last week’s HumAIn conference, where we invited six people from within the media and marketing industry to debate whether generative AI will be an extinction level event for media. And further down, yet more decline on the Unmade Index as Antony Catalo buys a bigger SCA stake. If you’ve been thinking about upgrading...