Unmade: media and marketing analysis

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: A big week in radio; what News Corp’s boss will tell the Press Club meet the newest retail media network; and Paramount’s ownership battle comes clearewr If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * Member-only pricing for ou...

Welcome to an audio led edition of Unmade. Today, we talk to the newly arrived regional CEO of media mix modelling firm Mutinex, Mat Baxter, along with one of its cofounders, Henry Innis. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * Member-only pricing for our conferences; * A complimentary invitation to Unmade’s six-state C...

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: Nine’s scandal over behaviour of its ex-news boss threatens to engulf CEO Mike Sneesby; winners start to emerge in the News Corp restructure; and is Cam Blackley’s Bureau of Everything the next stage of agency evolution? If you’ve been thinking about upgrading to an Unmade membership, this is the p...

Welcome to an audio-led edition of Unmade. Today, as Mamamia’s new CEO Natalie Harvey steps up, she joins co-founder Jason Lavigne to discuss where the independent publisher goes from here. And further down in the post, the Unmade Index falls to a record low. Producing independent analysis of the media and marketing industry that goes beyond press releases takes time and resources. If you like wha...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: ARN refuses to let its Southern Cross Austereo takeover bid die; and ChatGPT starts talking back - why that matters to the marketing world. It’s a great day to become a paying member of Unmade. You get: * Member-only pricing for next week’s HumAIn conference * A complimentary invitation to Unmade’s Compass event (Novembe...

Welcome to an audio-led edition of Unmade, in which we talk to the industry veteran in charge of delivering News Corp’s advertising revenues, Louise Barrett. Further down, a good day on the Unmade index for Australia’s TV players. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * Member-only pricing for our HumAIn (May 28) and RE...

Welcome to Start the Week, our audio-led Monday scene-setter for the week ahead. Today: ARN Media fights to save its Southern Cross Austereo takeover as Anchorage Capital Partners gets cold feet; a crucial week in Parliament for TV sports rights; and is Open AI about to launch its Google challenger? Producing independent analysis of the media and marketing industry that goes beyond press releases...

Welcome to an audio-led edition of Unmade. Today we’ve an episode of our series focusing on industry startups, The Unmakers. We talk to the co-founders of fast growing influencer platform Fabulate. And further down, mixed fortunes on the Unmade Index. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * Member-only pricing for our H...

Welcome to Start the Week, our audio-led Monday scene-setter for the week ahead. Today: Nine under pressure from investors as questions are asked about CEO Mike Sneesby’s behaviour to staffer; SXSW lineup unveiled Today: Nine boss Mike Sneesby gets ready to front the Macquarie investor conference, as The Australian reports that he puts pressure on one of his journalists over coverage of Stan. And...

Welcome to an audio-led edition of Unmade. Today we’ve an episode of our series focusing on industry startups, The Unmakers. We talk to the latest entrant into the increasingly competitive marketing mix modelling sector, Jordan Taylor-Bartels, the co-founder of Prophet. In today’s episode of The Unmakers, we talk to Jordan Taylor-Bartels about Prophet, the analytics platform he’s been quietly buil...

Welcome to Start the Week, our audio-led Monday scene-setter for the week ahead. Today: Kyle Sandilands and Jackie Henderson smash onto the Melbourne airwaves, and go full bore from the first talk break; Cosmo magazine is coming back; and the coming war between Australia and the digital giants Have you considered becoming a paying member of Unmade to get the full picture? Only our paying members r...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: TikTok piles the pressure on the television industry as US legislators put the squeeze on the short form video platform; the TV revenue slump still hasn’t hit bottom; how consumers are making brand compromises in the cost of living crunch. Today: * The US House of Representatives voted over the weekend to force the Chine...

Welcome to an audio-led edition of Unmade. Today we talk to Anthony DeCeglie, the editor-in-chief of Seven West Media’s Perth-based news masthead operations including The West Australian, Perth Now and the group’s newest text-led news brand - The Nightly. ‘There’s nothing more impactful than a front page’: Anthony DeCeglie on why The Nightly is edition-led Today’s conversation features two players...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: How Nine’s radio and TV operations shone in the aftermath of Saturday’s Bondi Junction attack, while the ABC failed to launch and Seven named the wrong man. 2GB steps up as other broadcasters fail Saturday afternoon saw many broadcasters caught flatfooted as news began to break of the murderous attack at Bondi Junction....

Welcome to an audio-led edition of Unmade. Today we discuss how psychologist Daniel Kahneman changed marketing thinking with his work on behavioural economics. And further down in this post, after hitting an all time low on Tuesday the Unmade Index continues to sink. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * Member-only p...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: Warburton set to depart Seven West Media next Thursday; a failing grade for the pitch process; and how the AI giants are stealing content. Warburton brings forward exit as Lehrmann headlines swirl; problematic pitches; and AI corner cutting Today: * James Warburton now set to leave Seven next week; * An new study suggest...

Today’s conversation offers a depressing picture of how little progress the communications industry has made compared to other industries in making adland a safe environment for women. The discussion, convened by Unmade’s Cat McGinn, features Jasmin Bedir, Darren Woolley and Liam Walsh. A key question: are the industry’s male executives putting career expediency ahead of doing the right thing when...

Welcome to an audio-led edition of Unmade. Today’s conversation features the boss of Paramount’s Network Ten, Beverley McGarvey, in one of the first interviews since her promotion, alongside the global head of the Paramount+ Marco Nobili. Of all the media brands in Australia, the future of Paramount and its free to air network Ten, is the hardest to predict, with both global and local forces at pl...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: New AI developments in agencies, search and film production; an odd job ad from Accenture; and we reach the pointy end of the smart TV apps debate If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * Member-only pricing for our HumAIn (May 28) and REmade (...

Welcome to an audio-led edition of Unmade. Today’s edition features Sam Buchanan, boss of Independent Media Agencies Australia, the fastest growing of the new generation of industry associations. Also today, Seven West Media takes a 5% hit on its already challenged share price. Producing independent analysis of the media and marketing industry that goes beyond press releases takes time and resourc...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: The ACCC sets put how it plans to examine the search ecosystem; and the vote against the chair of Southern Cross Austereo approaches 40% Today: Search in the spotlight; SCA agitators close on 40% for anti-chair vote In today’s conversation: * The ACCC begins its inquiry into the search market; * Google starts ‘nuking’ AI...

Welcome to an audio-led edition of Unmade. Today’s edition features The Saturday Paper’s editor-in-chief Erik Jensen, the only person in Australia at the helm of a national newspaper they founded. Also in today’s post, the Unmade Index rally continues for a strong second day. Have you considered becoming a paying member of Unmade to get the full picture? Only our paying members receive our members...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: OpenAI’s Sam Altman predicts 95% reduction in agency jobs; Melbourne radio gets ready for a huge week; and Nine talks to Antony Catalano about buying back his papers. Producing independent analysis of the media and marketing industry that goes beyond press releases takes time and resources. If you like what we do, you ca...

Welcome to an audio-led edition of Unmade. Today’s edition features the story of how Claire Kimball and Kate Watson grew The Squiz from a daily newsletter to a multi faceted brand via podcasting, with events now on the horizon. ‘We thought there would be an acquirer by now’: How The Squiz made an early pivot towards daily podcasts This month The Squiz reaches its seven years in the market. Startin...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Metacrisis Today: * Facebook pulls of of the news ecosystem, setting up a confrontation for parent company Meta * Looking ahead to this week’s Future of TV Advertising conference as the industry’s measurement divisions widen Further reading: * Unmade : The wheels fall off for news * Australian Financial Review : Onerous demands...