Unmade: media and marketing analysis

Welcome to an audio-led edition of Unmade. Today’s edition features an in depth interview with Patrick Delany, the mastermind of Foxtel Group’s pivot away from broadcast TV, towards streaming, and now aggregation. ‘If we started a business like Kayo inside Foxtel it would get killed’: Patrick Delany sets out Hubbl’s stall Last week, Foxtel Group reached another inflection point. After winning the...

Welcome to Start the Week, our Monday scene-setter for the week ahead. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences; * A complimentary invitation to Unmade’s Compass event; * Member-only content and our paywalled archives; * Your own copy of Media...

Welcome to an audio-led edition of Unmade. Today’s edition features highlights from last week’s gathering of the audio industry’s commercial players for the Heard conference in Sydney. Marketing mastery and audio nirvana Last week saw Australia’s audio trade body, Commercial Radio & Audio invite agency executives to its Heard event. Across the day, panels explored the emotional and rational sides...

Welcome to Start the Week, our Monday scene-setter for the week ahead. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes: * Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences; * A complimentary invitation to Unmade’s Compass event; * Member-only content and our paywalled archives; * Your own copy of Media...

Welcome to an audio-led edition of Unmade. Today’s edition features a conversation with the key players behind the deal for Vinyl Group to acquire The Brag Media, Josh Simons and Luke Girgis. There was some unconventional elements to the announcement that Vinyl Group was going to buy The Brag Media for a little over $8m. Not least was the fact that The Brag Media, while no colossus, is larger in b...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today’s topics: Remembering Harold Mitchell; latest on how AI is changing marketing; Seven West Media prepares for digital newspaper launch Harold Mitchell: Media’s biggest beast Today: * Harold Mitchell, Australia’s most successful media agency founder, passes on; * SWM prepares to launch The Nightly * The week in AI, as Googl...

Today: * What will it mean for Ten staff if Paramount changes hands?; * Commercial radio heavyweight Mike Fitzpatrick set for ABC switch; * Amazon Prime now reaches one-third of Aussie households; * Radio body’s unseemly “smear” row Further reading: * Unmade : Paramount on the block ?; * Australian Financial Review : As billionaires vie for Paramount, a Network 10 sale looks more likely ; * Capita...

Le Roy’s IAB agenda: Setting standards, building investment confidence, creating communities (and directing a panto) Covering the shenanigans of the IAB’s digital metrics tender nearly 15 years ago, it was impossible to predict that the industry body would grow into the big tent it has since become. Much of the credit for that goes to Gai Le Roy, the CEO since 2018. Le Roy rose through media resea...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: Nine tries to interest private equity in Domain stake; The TV ratings reset; Are ABC staff ready for Kim Williams? Further reading: Australian Financial Review: Nine’s bankers asked private equity if they were interested in Domain Unmade : Kim Williams returns to the ABC, the place he said was ‘mired in internal factions...

Welcome to an audio-led edition of Unmade. Today’s edition features the Melbourne panel from our 2024 industry predictions event, Compass. Further down, the Unmade Index’s gains stretch into a fourth day, but Seven West Media sees a big fall. Compass will return later this year. Unmade’s paying members get a complimentary invitation. They also get discounts to all our events including our AI-led f...

Welcome to an audio-led edition of Unmade. Today’s edition features the panel discussion at Unmade’s Sydney Compass event, featuring Simone Gupta from Supermassive; Leah Jackson from Goodman Fielder; Lauren Joyce from ARN; and Henry Innis from Mutinex. Unmade’s first Compass event took place in Sydney back in November, with the panel reflecting on the year just gone and looking forward to the year...

Welcome to an audio-led edition of Unmade. Today’s edition features an intriguing conversation with one of the most connected executives in the television industry - Fetch TV boss Scott Lorson. Scott Lorson has outlasted the bosses of every other major media company in Australia. In an industry riven by disruption, Lorson has been a constant at the helm of Fetch TV for nearly 15 years. The aggrega...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: Ben Shepherd quits Dentsu after less than a year for Schwartz Media gig Nine loses its publishing boss James Chessell Government set to ventilate platform news deals LadBible outsources sales to Val Morgan in Aussie retreat The year of media carnage, the rise of AI and retail media Further reading: The Guardian : Tech gi...

Welcome to an audio-led edition of Unmade. Today’s edition features Jeremy Somers, founder of AI creative agency Not Content. If you’ve been thinking about upgrading to an Unmade membership, there will never be a better time. Until the end of the year, our annual membership price is reduced from $650 to just $377 - that’s a saving of 42%. That discount will be locked in for as long as you stay a m...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * Retailers to snatch $1bn+ away from media * The streaming ad tiers are coming * Will this be the week we finally get ABC podcast data? * How will Seven look after James Warburton? Further reading: * The Australian Financial Review: Major retailers threaten to siphon away $1.1b in advertising spend * Capital Brief: Dent...

Welcome to an audio-led edition of Unmade. Today’s edition features a conversation with Matt Cooper, founder and CEO of global advertising archiving website and community, Little Black Book. He admits to be perplexed by the negativity of some of adland’s old guard. Cooper, UK-based founder of Little Black Book, has been in Australia to talk about the advertising archive’s push into APAC. Cooper, w...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * Mattress brands go to war over dodgy review sites, but why isn’t the ACCC being tougher? * Sky News in new streaming push * As the official ratings year ends, Ten looks for clear air for The Bachelors Further reading: * The Australian Financial Review: Mattress maker accuses rivals of dodgy marketing with fake reviews...

Welcome to an audio-led edition of Unmade. Today’s edition features a conversation with Nick Smith, managing director of arguably Australia’s most successful content marketing agency Medium Rare. News Corp has been quietly building out its content agency offerings. It owns three of them in Medium Rare, Storyation and Suddenly. The biggest of the three, Medium Rare, had its roots in the traditions...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * Crikey publisher Private Media makes eight roles redundant; * Media stocks feel the chill; * End of an era for Eddie McGuire’s Millionaire Hotseat; * Nine closes in on Melbourne Cup broadcasting rights Further reading: * The Australian: Crikey publisher Private Media has given staff until Monday to decide if they want...

Welcome to an audio-led edition of Unmade. Today’s edition features a conversation with Nick Rynne, one of the architects of Seven West Media’s new streaming venture, Streamer. Further down, a poor day on the Unmade Index. ‘The genuine home of community sport in Australia’: How Seven aims to grow Streamer into a national player Seven West Media put its fledgling new community sports streaming serv...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * Free to air TV lobby goes to war with the pay TV lobby; * How the News Media Bargaining Code negotiations could go down next year; * OpenAI boardroom dramas and McLennan’s Rugby Australia ousting; * Michael Miller rejects rumours he’s leaving News Corp; * Mystery buyer snaps up a chunk of Southern Cross Austereo Furthe...

Welcome to an audio-led edition of Unmade. Today’s edition features a conversation with Jonathan Pearse, author of book Winning the Room, designed to help agency executives pitch better. ‘I became obsessed with what makes an agency win and lose’: Jonathan Pease on how adland can pitch better Communications agencies still win (or lose) much of their new business via competitive pitches. Often, the...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Seven grabs ARN stake Today: * Seven takes a 20% chunk of ARN in weekend raid; * Google’s big plot to block search in Australia; * The week ahead in radio ratings, Filmfronts and the Australian Podcast Ranker; * Communications minister Michelle Rowland’s lavish gambling lunch Further reading: * Australian Financial Review: Kerr...

Welcome to an audio-led edition of Unmade. After the most gruelling Upfronts season yet, we wrap things up with the people whose verdicts matter - the media agency chief investment officers. Plus, we speak to SBS managing director James Taylor about the series of agenda-setting announcements made by the public broadcaster. The most interesting, most unexpected and most meaningful upfronts - plus,...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * The big media beasts kick anti-platform lobbying into gear; * Nine retains overseas Ashes rights; * New Foxtel costs revealed; * How the public is cutting their streaming spend Further reading: * Australian Financial Review: Media chiefs demand ‘urgent’ curb of big tech * Australian Financial Review: Rod Sims - Take ac...