Unmade: media and marketing analysis

Welcome to an audio-led edition of Unmade. Today’s edition features a conversation with Paramount bosses Beverley McGarvey, and Jarrod Villani. Australia’s most misunderstood TV company? At this year’s Upfronts season, Paramount took a different path to its rivals. The owner of Network 10, along with streaming services, Tenplay, Paramount+ and Pluto TV, Paramount dispensed with the usual 1000-gues...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * The curtain closes on Upfronts season; * What we learned at Foxtel and Ooh Media’s Upfronts, and what’s to come at SBS; * The battle to acquire SCA heats up as Antony Catalano enters the arena; * Seven plots a new east coast-based masthead; Further reading: * Unmade: Media, Unmade * Unmade: Whale tales and couch comfor...

Welcome to an audio-led edition of Unmade. Today’s edition of The Unmakers features Abe Udy, the founder and owner of one of Australia’s longest established audio production houses Abe’s Audio, which celebrates its 25th anniversary this weekend. ‘I don't think you can beat real humanness’: audio guru Abe Udy on harnessing AI Abe Udy will already be a familiar voice to listeners of the Unmade podca...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * We discuss the first outing of SXSW Sydney; * What we learned at the Seven Upfronts; * Radio wars as Southern Cross Austereo courts investors; Further reading: * The Australian Financial Review: Southern Cross courts wider interest as board reviews ARN deal * Unmade: Value adds and valuing ads * Unmade: Seven’s spotlig...

Welcome to a bonus audio-led edition of Unmade. Below, we discuss Seven West Media’s plans for 2024 with the team from TV Blackbox. 'We weren't expecting any surprises and Seven delivered' In a bonus audio-led edition, Unmade’s Tim Burrowes and Seja Al Zaidi joined TV Blackbox’s Rob McKnight and Steve Molk at the noisy afterparty of the Seven Upfronts, held in Sydney. The quad squad discussed: * T...

Welcome to an audio-led edition of Unmade. Today’s edition features a particularly impactful panel from last week’s retail media conference, REmade. ‘The path to purchase is not linear’ How the retail media landscape has changed again The leaders of Australia’s emerging retail media sector returned to the stage last week for Unmade’s second REmade conference. Today we bring you the final session f...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Getting set for South by Southwest Today: * South by Southwest hits Sydney; * Kyle & Jackie O’s $200m deal comes closer; * ACRA awards winners announced; * Upfronts season reaches final weeks Further reading: * The Australian Financial Review: Kyle and Jackie O to take on Melbourne in new $200m KIIS FM contract * Radioinfo : AC...

Welcome to an audio-led edition of Unmade. Today’s edition features adman and radio host, Russel Howcroft, riding high after another 3AW ratings win. If there was anyone in the Australian marketing world who could be called a household name, it’s Russel Howcroft. Howcroft is the former CEO of what was once the iconic ad agency George Patterson Y&R and is now part of VMLY&R. He became recognisable...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * Seven lays claim to the ratings crown; * News publishers ask for a bigger slice of the advertising pie; * The Market Herald pivots to ‘The Market’; * Joe Aston to leave the Australian Financial Review; Today’s episode feature Tim Burrowes and Seja Al Zaidi. Further reading: * The Australian: Seven Network claims the ra...

Welcome to an audio-led edition of Unmade. Today’s edition features journalist and press freedom advocate Peter Greste, who became a global figure of attention in 2014 when he was held captive by Egyptian authorities for more than a year on baseless terrorism accusations. Why Peter Greste is chasing a media freedom law Peter Greste wears many hats - former foreign correspondent, journalist, academ...

Welcome to an audio-led edition of Unmade. Today’s edition of The Unmakers features Brian O’Kelley, founder of Scope3, which attempts to measure the carbon footprint of advertising. Back in the day he helped create the programatic advertising industry, although he’s not entirely proud of the that legacy. Further down, it was a poor day on the Unmade Index for the three TV players. The only way to...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * News Corp prepares for life under a new boss; * Foxtel rails against media rules; * Amazon Prime Video to turn on ads in Australia Today’s episode feature Tim Burrowes and Abe Udy. Further reading: * Unmade: Rupert’s last big strategic move? * Australian Financial Review : ‘Feeding frenzy’ of laws unfairly hit Foxtel,...

Welcome to an audio-led edition of Unmade. Today’s edition of the podcast features Colin Lewis, retail media evangelist and global marketing consultant. Further down, a particularly good day for Domain on The Unmade Index. The only way to access Unmade’s full archive, and our weekly Tuesdata analysis, is as a paying member. Unmade members also get discounted tickets to our events, including our re...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Only Unmade’s paying members get full access to all of our content and archives. Sign up today. Today: * Kyle Sandilands and Jackie Henderson closing in on a record-breaking radio deal; * The invisible hand of Google; * Why every publisher talks about authenticity; * Nine Radio’s disclosure tangle Today’s episode feature Tim Bu...

Welcome to an audio-led edition of Unmade. In today’s edition of the Unmakers, Unmade’s Tim Burrowes talks to Luke Spano, founder of Avid Collective, about his attempts to take the pain out of briefing native campaigns. Avid Collective, founded in 2017, has evolved from an unremarkable publisher to trying to solve a bigger publishing problem - how brands can brief out native campaigns at scale. Av...

Welcome to Start the Week, our Monday scene-setter for the week ahead. STW: How Nine’s pitch ranges from $500 self service ads to $12.5m Olympics sponsorship packages Today: * Dissecting Nine’s Upfronts promises, RTLX, and their AI offering; * News Corp warns of AI-induced job losses; * Rough seas ahead for publishers as News Media Bargaining Code negotiations restart; * Our program reveal for REM...

Welcome to an audio-led edition of Unmade. Today’s edition of The Unmakers features Tony Simmons, founder of audio technology startup Sonnant. Anyone interested in understanding how spoken audio content will be monetised in the future will find it a fascinating listen. In today’s edition of the Unmakers, Unmade’s Tim Burrowes talks to Tony Simmons, CEO and founder of Sonnant, an Australia-founded...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * Upfronts season arrives - what to expect from Nine, Seven, Paramount, Foxtel, Are Media, YouTube and the independents; * Another payday for Clemenger Group shareholders as Omnicom increases its stake again; * Understanding how much online news content is worth; Today’s episode feature Tim Burrowes, Seja Al Zaidi and Ab...

Welcome to an audio-led edition of Unmade. Today’s episode features an interview with one of Australia’s most storied media figures - former Insiders host Barrie Cassidy, who shares his unfiltered thoughts on the state of the Australian media landscape, the ABC, Michelle Guthrie’s turbulent tenure as ABC boss, the devolution of the prime minister’s press office, and the unhealthy coziness between...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: Streaming battles; Dodgy dealings at the TMH; and the verdict on Ita. * Ritson’s call to put the I back into AI * Ousted Market Herald boss Jag Sanger has harsh words about The Market Herald management; * Telstra unveils its move across to Fetch for home streamers * Telsyte reveals that while Netflix still dominates loca...

Welcome to an audio-led edition of Unmade. Today’s AI-centred edition of the Unmade podcast features an interview with Arpit Jain, global president of Publicis Groupe’s AI engine Marcel. While most holding companies have been increasingly reluctant to talk about how they are using generative AI as the risks around intellectual property and confidentiality began to outweigh the buzz, Publicis has e...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * A rubbish start to earnings season; * The week in results; * A twist in the government’s sports siphoning laws; Today’s episode feature Tim Burrowes and Abe Udy. Further reading: * Unmade: Seven sets course for an unremarkable decade * Unmade: SCA disappoints the market * Unmade: Enero uncovers another Photon legacy to...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * Matildas mania; * Is the uplift in Tassie tourism because of the ads?; * Could a QMS sale be on the cards?; Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy. Further reading: * Australian Financial Review: Football Australia chases record TV deal after Matildas success * The Australian : Matildas’ histor...

Welcome to an audio-led edition of Unmade. Today’s episode features an interview with Adam Ferrier and Jim Ingram, co-founders of full service agency Thinkerbell. The agency recently bought back consultancy PwC’s stake in the business, returning it to full independence. It’s been six years since the launch of Thinkerbell, a communications agency with foundations in creativity, media strategy, publ...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * Our thoughts on Advertising Week APAC; * TV bosses lobbying in Canberra; * Earnings season predictions; * News Corp kills ad platform project; * Another editor departs Mumbrella; Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy. Further reading: * Unmade : Television’s audience decline goes main stage *...