Unmade: media and marketing analysis

Last month, Unmade held our humAIn conference, focused on the impact of AI on the marketing world. We ended the day with the Great DebAIt, in which our panellists tackled the threats and opportunities of AI head on. The debate saw two opposing teams, with backgrounds across media and marketing, dispute the proposition that “generative AI is not a threat to media and marketing jobs, but a much-need...

Today: * Foxtel drops more hints about Project Magneto; * DDB doubles down on digital with RAPP; * ARN’s cryptic message for Kyle and Jackie O; * The Logies make a splash for Seven; Today’s episode feature Tim Burrowes and Abe Udy. Further reading: * Sydney Morning Herald : Foxtel aims to disrupt with ‘Project Magneto’ in quest to translate users into profits * Sydney Morning Herald: Streaming sub...

Welcome to an audio-led edition of Unmade. In today’s podcast conversation with Unmade’s Tim Burrowes, Will Hayward, CEO of Private Media, discusses innovating within the confines of a challenging media landscape; where the company plans to take Private Media’s business model; the economics of publishing; and the personal toll of the company’s defamation battle with Lachlan Murdoch. Private Media...

Today: * Flat landscape ahead for Australian marketing industry; * ‘Biggest horror decisions’ in Aussie media; * Is Netflix losing its grip on the region?; Today’s episode feature Tim Burrowes and Abe Udy. Further reading: * Sydney Morning Herald : Tricky six months ahead for media despite ad market green shoots * Sydney Morning Herald: Can I have that one back? Australian media’s biggest ‘horror...

Welcome to an audio-led edition of Unmade. Today’s edition features an interview with Chris Janz, co-founder of Australia’s biggest media launch of the year, Scire. In today’s edition of The Unmakers, Chris Janz, co-founder of Scire, talks to Unmade’s Tim Burrowes about the company’s plans for its first publication, Capital Brief, which launches in around six weeks’ time. Janz was previously chief...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * ABC management to overhaul troubled radio stations; * Optus and Seven reveal Women’s World Cup sponsors; * Scire’s Capital Brief reveals journo hires; * Clemenger BBDO announces all-female leadership hires; Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy. Today’s edition also includes highlights from la...

Welcome to an audio-led edition of Unmade. Today’s edition features an interview with Disrupt Radio’s chief commercial and innovation officer, Rob Shwetz. We left the interview with almost as many questions as we went in, but perhaps with a better sense of what Australia’s newest radio network does not want to talk about. Tim Burrowes writes: I find business fascinating. I adore startup stories. A...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Only Unmade’s paying members get full access to all of our content and archives. Sign up today. Today: * Peta Credlin and Tony Abbott’s new podcasting venture; * A reboot for Domain’s Melbourne print operation; * Twitter rival Threads finds its feet after first week; Today’s episode feature Tim Burrowes and Abe Udy. Further rea...

Today’s edition features an interview with one of Australia’s most storied investigative journalists, Nine’s Nick McKenzie. It coincides with the publication of McKenzie’s book about disgraced SAS soldier Ben Roberts-Smith The Age and Sydney Morning Herald’s Nick McKenzie is one of Australia’s most acclaimed investigate journalists. With 14 Walkley Awards and a stint as president of the Melbourne...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * Could Kyle and Jackie O be on the move?; * The pressure is on for Radio National; * Twitter users face global meltdown; * Regional mastheads face government ad spend cuts; Today’s episode feature Tim Burrowes and Abe Udy. Further reading: * Australian Financial Review: ‘Sports rights for radio’: Kyle & Jackie O open to...

Today’s edition of The Unmakers features adland royalty Justin Drape and Michael Canning, co-founders of travel platform Exceptional Alien. This month, they stepped back into the brand space with the brand-focused Exceptional Alien Studio. Welcome to the latest episode of The Unmakers, Unmade’s podcast series where we talk to the people remaking the media and marketing world.  Today’s interview fe...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * Recriminations around ARN Media’s raid on SCA; * Parliamentarians prepare to call for a total ban on betting ads; * Disrupt Radio officially launches; * Australia’s platform laws get picked up globally; Today’s episode feature Tim Burrowes, Abe Udy and Seja Al Zaidi. Further reading: * Australian Financial Review: Kyle...

Welcome to an audio-led edition of Unmade. Today’s edition features an interview with the new leadership team at Havas Australia, creative network CEO James Wright and Host/Havas boss Gayle While, a little over three months into their tenure. The first 100 days of Wright and While’s leadership at Havas Back in February, Havas Australia announced two key new appointments: the return from overseas o...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * Disrupt Radio announces the first AI newsreader; * Fast food advertising faces a possible crackdown; * What does Gen Z really think about out of home?; * Michelle Rowland steps in on ABC job cuts; * SBS announces new key hire of Victor Corones; Today’s episode feature Tim Burrowes, Abe Udy and Seja Al Zaidi. Further re...

Today’s edition features an interview with Colin Daniels, managing director of the first SXSW Sydney. Colin Daniels, the man bringing SXSW down under Entertainment and media festival South By Southwest is coming to Australia for the first time in October. The man responsible for bringing the event to Sydney is Colin Daniels - a veteran of the music industry including more than a decade running mus...

Welcome to an audio-led edition of Unmade. Today’s edition features an interview with Steve O’Connor, chief executive of outdoor giant JCDecaux and long-standing director of the Outdoor Media Association. JCDecaux Australia & New Zealand boss Steve O’Connor has been in the out of home advertising game for a long time - about 30 years, to be precise. It’s been almost 24 years since O’Connor joined...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * Tabcorp set to auction rights for Melbourne Cup; * The Market Herald awaits Takeover Panel outcome; * The launch of Radio 360; * Kochie’s last week at Sunrise, Shirvo announced as successor; * Toxic workplace allegations hit Kochie’s streaming business Ausbiz; * Mutinex continues its march; * Business lobby groups take...

Welcome to an audio-led edition of Unmade. Today’s edition features an interview with Jason Tonelli, boss of media agency Zenith and the new chair of the Audited Media Association of Australia. It’s two decades since Publicis Group’s second string media agency Zenith rebranded itself globally as The ROI Agency (and a decade since a brief local repositioning as “the open agency”.) New CEO Jason Ton...

Today: * Scandal-hit PwC’s tech clients get nervous; * A crucial week for Australia’s defamation laws; * TV network rivals circle to snatch gambling ad dollars; * Former Nine boss weighs in on content quotas; * Has the podcasting bubble burst? * David Koch to leave Sunrise Today’s episode feature Tim Burrowes and Abe Udy. Further reading: * Australian Financial Review: Why PwC’s US tech targets wi...

Welcome to an audio-led edition of Unmade. Today’s edition features the story of the first ten years of The Guardian Australia . Tim Burrowes talks to editor Lenore Taylor and managing director Dan Stinton about how The Guardian found its place within the Australian media establishment after arriving in May 2013. Using a loan from philanthropist Graeme Wood, the publication assembled a team of som...

Today: * Coalition proposes $46m TV tax cuts; * Survey reveals public support for government gambling ads ban; * Children’s commercial programming takes a nosedive; * A new Twitter clone from Meta; * Media startup Scire announces new hires; * Walkleys Foundation slammed for scrapping headline award; * Stan steps down from Q&A - will his replacement save the ratings?; Today’s episode feature Tim Bu...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * Did PWC tax workarounds help Google offshore its profits? * Crackdown on gambling ads looms; * Snapchat announces new local leadership of Tony Keusgen and Ellie Rogers; * The ‘madness’ of ABC Radio National; * Nine and News Corp rally against AI; Today’s episode feature Tim Burrowes and Abe Udy. Further reading: * Aust...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * Qantas goes to war with the AFR; * Jules Lund comes back to radio; * ABC looks for new management talent; * Scam ads infiltrating the influencer world; * TV networks oppose content requirements for streamers; * Was VOZ worth the wait?; Today’s episode feature Tim Burrowes and Abe Udy. Further reading: * Sydney Morning...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * Grant Blackley to leave SCA * OzTam (re)launches new TV ratings system, VOZ; * Chris Brown to take on The Block at Seven?; * Vice woes mean local programming changes; * Facebook’s billions in local advertising revenue; * Twitter plans to allow publishers to help publishers charge; * ACCC focuses on shady influencers; *...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * TV industry finally gets its 3D view - but will it be enough for Foxtel?; * Pedestrian launches a TV channel; * How streaming quotas will work; * Will Eddie McGuire take a bigger 3AW gig?; * Google’s smart speaker switchoff Today’s episode feature Tim Burrowes and Abe Udy. Further reading: * Australian Financial Review...