Unmade: media and marketing analysis

Welcome to an audio-led edition of Unmade. Today’s edition features an interview with Kirsty Muddle, boss of Dentsu Creative, the biggest holding company yet to move to a single brand model. Tim Burrowes writes: The biggest implication of Dentsu’s creative rebrand deserved more attention than it got when it occurred last June. The company was the first holding company of any significant size to mo...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * A launch date for Warner Bros to stream in to Australia * How Nine killed it in the first quarter * Gambling rules set to blow a hole in Seven’s plans * Claiming the field in AI Today’s episode feature Tim Burrowes and Abe Udy. Further reading: * The Australian: Warner Bros Discovery’s new streaming platform coming to...

Could Rightful incubate the next big brand? Today’s edition of The Unmakers features Simon Hakim, CEO of creative agency Hunter and co-founder of food and beverage innovation business Rightful, in conversation with Unmade’s Tim Burrowes. Hunter, now in its 13th year, launched with what was at the time an unconventional business model, which has since become more common - a decentralised team. The...

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * Public opposition to betting ads on the rise * Details emerge on Chris Janz’s Scire project * Was Foxtel overcounting TV audience? Today’s episode feature Tim Burrowes and Abe Udy. Further reading: * The Guardian : Majority of Australians support banning gambling advertising on TV, study finds * Unmade : Time up for be...

Welcome to an audio-led edition of Unmade. Today’s edition features one of the big beasts of Australian media - a rare, full length interview with News Corp Australasia’s executive chairman Michael Miller. It’s not quite fair to describe Michael Miller as a News Corp lifer. He joined the organisation as a junior marketer in April 1992, but briefly left during the tumultuous reign of Kim Williams....

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: * The ABC wakes up to its radio ratings crisis * Another anti-siphoning delay? * We can reveal that Meta’s Dan Sinfield has joined the Premium Content Alliance * News Corp links up with Samsung TV, and introduces Total Commerce Today’s episode feature Tim Burrowes and Abe Udy. Further reading: * Sydney Morning Herald : A...

Welcome to an audio-led edition of Unmade in which we share the final session of last week’s RE:Made - Retail Media Unmade conference . Last week’s RE:Made closed with a landmark panel. For the first time, the bosses of the retail media networks for Australia’s biggest two supermarkets shared the same stage. Mike Tyquin, managing director of Woolworths’ Cartology; Paul Brooks, general manager of C...

Welcome to Start the Week, our Monday morning scene-setter for the week ahead. Today: * Australia’s TV networks plot a BVOD exchange * Introducing Australia’s new audience measurement service - Iris * The continued rise of retail media * New data suggests more people are consuming subscription video than free TV Today’s episode feature Tim Burrowes and Abe Udy. Further reading: * The Australian :...

Welcome to an audio-led edition of Unmade. TV’s inflection point is coming. Any time now (or maybe it happened in the last few weeks), the proportion of the Australian population who watch television the traditional way will fall below half for the first time. But as fast as traditional ways of watching are falling, new viewing habits are forming - or that’s what the data in Think TV’s regularly p...

Welcome to Start the Week, our Monday morning scene-setter for the week ahead. Today: * Australia’s podcasting spend revealed * Another HBO extension for Foxtel * A Logies mystery * Will the government take on the networks on quotas? * What we learned from results season Today’s episode feature Tim Burrowes and Abe Udy Further reading: * IAB Australia: Digital Audio Advertising Spend Surges To $22...

Welcome to Start the Week, our Monday morning scene-setter for the week ahead. Today: * Meta launches paid verification (but that’s not the bit worth paying for); * Adland prepares for the downturn; * What to expect in the last big week of results season Today’s episode feature Tim Burrowes and Abe Udy Further reading: * Meta Newsroom : Testing Meta Verified to Help Creators Establish Their Presen...

Welcome to an interview-led edition of Unmade. Today’s primary focus is Melbourne media veteran Ben Willee For a second week in a row, Unmade’s podcast features a Melbourne based media expert called Ben. This week’s guest is Ben Willee, GM and media director of the WPP-aligned Spinach Advertising. Willee has been with Spinach for the last 11 years. Earlier in his career he spent a decade with IPG’...

Welcome to Start the Week, our Monday morning scene-setter for the week ahead. Today: * M&A chat: a tie-up between Seven West Media and HT&E?; * Results season - How News Corp fared and the outlook for SWM, Southern Cross Austereo, Enero and Domain this week; * Breaking Bad pulls in the Super Bowl attention; * How Married At First Sight is killing the opposition Today’s episode feature Tim Burrowe...

Welcome to an interview-led edition of Unmade. Today’s primary focus is Ben Shepherd’s first in depth interview since joining Dentsu as chief investment officer. Talking Dentsu In the first Unmade podcast interview of the year, Dentsu’s new chief investment officer Ben Shepherd joined Unmade’s Tim Burrowes. In the wide-ranging interview, Shepherd explains why he sees retail media as one of the mos...

Welcome to Start the Week, our Monday morning scene-setter for the week ahead. Today: News Corp gears up for results week, and weighs cuts with ‘Audience 25’ project; Will the new quotas be a boost for Foxtel’s HBO hopes? Chris Janz prepares to exit stealth mode ANZ invests in Antony Catalano’s real estate play; Has the TV ad market peaked? Today’s episode feature Tim Burrowes and Abe Udy Further...

Welcome to the final Start the Week podcast of 2022, in which Tim Burrowes and Abe Udy look back on the ten biggest stories of the year. Brand PR crises of 2022: * Unmade : Has Qantas got a brand crisis or just a PR problem? * Unmade: Optus writes a new chapter in the crisis handbook The big marketer moves: * Unmade: Biggest CMO move of the year - Thinking Smart * Unmade: Lisa Ronson departs one o...

Welcome to the Start the Week podcast, looking at the agenda for the week ahead. Today: * Ten closes on cricket rights * Another chaotic weekend inside the brain of Elon Musk * Paul Barry set for Media Watch record Today’s episode feature Tim Burrowes and Abe Udy Further reading: * Australian Financial Review: Ten vows to ‘restore cricket to former prominence’ after $200m+ bid * The Australian : C...

Welcome to the Start the Week podcast. Today: * Anti-siphoning lobbying goes into overdrive * Will TikTok and YouTube be pulled into the News Media Bargaining Code? * What the Balenciaga scandal says about fashion mags * Musk’s feeble “Twitter Files” * The war at The Market Herald Today’s episode feature Tim Burrowes and Abe Udy Further reading: * Sydney Morning Herald: TikTok, YouTube could be ta...

Welcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead. Today: * Winners and losers of the TV ratings year * All change at A Current Affair and Today * Mick Molloy’s return to Triple M Further reading: * Australian Financial Review : TV ratings spark fighting and soul-searching among executives * The Australian : Seven casts a wide sports ne...

Today’s edition features highlights from last week’s live event in Melbourne where our panel discussed the year just gone, and the outlook for marketing in 2023. Last Tuesday saw Unmade’s first live event in Melbourne, with 70 or so guests joining us at the Grace Darling in Collingwood for on on stage debate about the industry’s direction of travel. The panel featured Nick Garrett , partner at Del...

Welcome to the Start the Week podcast looking at the agenda for the week ahead. Today: * Lisa Wilkinson leaves The Project * Chris Dore leaves The Australian * Peter Fray takes a break from Crikey * Elon Musk gives up on brand safety, and reinstates Twitter’s most toxic - Jordan Peterson, Donald Trump, Kanye West and Andrew Tate * How the sausage is made in newspaper readership data Further readin...

In today's episode of The Unmakers, Unmade’s Tim Burrowes talk to Jamie Harding, founder and CEO of streaming platform Theatrix . Theatrix targets arts-loving consumers who want to recapture the experience of attending the theatre, at home. Still at an early stage, the platform has launched and begun to sign up subscribers at a fee of $8 per month. The content offered by Theatrix is filmed arts pe...

Welcome to the Start the Week podcast, looking at the agenda for the week ahead. Today: * Cricket, Olympics and tennis rights play out * Who won the TV ratings week * Why 2GB moved on from Jim Wilson; * Kyle & Jackie O’s unusual ratings jump * Communications minister on the stalled media regulations * Did the news media bargaining code work? * More chaos at Twitter Further reading: * The Australia...

Welcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead. Today: * Twitter lays off half its staff, including most of the Australian team * Musk threatens ‘thermonuclear’ retaliation against marketers who cancel advertising; * Nine closes in on tennis rights extension as cricket bidding opens * The ABC prepares for radical management restructu...

Welcome to an audio-led edition of Unmade. Today’s interview features Ooh Media boss Cathy O’Connor reflecting on her first two years with the company, while further down we have the details of a red day on the Unmade Index. In today’s Unmade interview, I chat to Cathy O’Connor as she approaches the two year mark with Ooh Media. We cover a lot of ground, beginning with her reminding me that when s...