Tim Burrowes

Unmade: media and marketing analysis

Business EN ↓ 283 episodes

Media and marketing news with all the in-depth analysis, insight and context you need. Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes unmade.substack.com

Author

Tim Burrowes

Category

Business

Podcast website

unmade.substack.com

Latest episode

Oct 30, 2025

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Episodes

Media Unmade - Chapter 22: Polarising, Paying and Staying 31.03.2022

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade , which is published by Hardie Grant and available online and in book stores. In today’s chapter, I explore the dramatic evolution of News Corp in Australia and around the world during the last decade. I analyse the insights offered by News Corp Australia’s executive chair...

Start the Week: A merger for SWM and HT&E?; AAP's next move; TV's big news week; the verdict on the Qantas ad 27.03.2022

Welcome to Unmade’s new Start the Week podcast, dedicated to looking ahead to the week in media and marketing. Today’s topics: * Why some of the shareholders of TV company Seven West Media and radio giant HT&E are open to a merger; * Gearing up for a big news week with the Budget, the Shane Warne memorial and perhaps an election called too; * AAP launches its own direct news offering; * Verdict on...

Media Unmade - Chapter 21: Taking sides 24.03.2022

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade , which is published by Hardie Grant and available online and in book stores. In today’s chapter, I explore the ever worsening relationship cycle between the Coalition government and the ABC, as PM Scott Morrison and communications minister Paul Fletcher pursued regular co...

Start the Week: A big exit from Nine; The ABC's naughty tweeters; another social media crackdown? 20.03.2022

Welcome to Unmade’s new Start the Week podcast, dedicated to looking ahead to the week in media and marketing. Today’s topics: * Nine loses one of its top executives; * Government opens another front against the platforms; * The ABC’s Twitter problem; * The Oz’s new podcast project Today’s episode features Unmade’s Tim Burrowes and Damian Francis . As always, we’d love to hear what you think at le...

Media Unmade - Chapter 20: Hard Stuff 16.03.2022

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade , which is published by Hardie Grant and available online and in book stores. In today’s chapter, Nick Chan - the man who could have turned around the (mis)fortunes of Bauer Media in Australia - falls out with his German masters and abruptly walks away. His successor Paul...

With a senior exec named as abuser, has adland's belated #MeToo reckoning finally begun? 13.03.2022

In the latest edition of Unmade’s Start The Week podcast, Tim Burrowes and Damian Francis talk about developments in the world of media and marketing that broke over the weekend and this morning. Today’s episode deals with sexual harassment in the media and marketing industry. If you or someone you care about needs support, please contact 1800 RESPECT at 1800 737 732. In an emergency, call 000. To...

Media Unmade - Chapter 19: Home James 08.03.2022

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade , which is published by Hardie Grant and available online and in book stores. In today’s chapter, we reach a moment of redemption for James Warburton as he returns to the media, and to his old home at Seven. By the time Warburton returned, the company had lost steam. What...

Start the Week: Are Media moves into ecommerce; shifting sands of streaming; agencies exit Russia 06.03.2022

Welcome to Unmade’s new Start the Week podcast, dedicated to looking ahead to the week in media and marketing. Today’s topics: * Are Media buys ecommerce platform Hard to Find * Can the TV industry change the conversation about overnight ratings? * Is Foxtel’s float dead? * What does Telstra’s move on Fetch mean? * WPP and Accenture join the exits from Russia This is the second episode of Start th...

Start the Week: Netflix in Oz; Variety mag Down Under; and do Ten's Saturday ratings woes even matter? 28.02.2022

Welcome to Unmade’s new Start the Week podcast, dedicated to looking ahead to the week in media and marketing. Today’s topics: * What was the boss of Netflix doing in Australia?; * Variety mag coming to Australia; * Why The Iconic ditched its marketing boss role * What we learned about the ASX companies last week * Does it matter that Ten was sixth channel on Saturday night? * John Croll’s return...

Media Unmade - Chapter 18: The 800-Pound Gorilla 23.02.2022

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade , which is published by Hardie Grant and available online and in book stores. In today’s chapter, we reach the end of Fairfax Media’s 177-year-old story. Five years ago, the management of Fairfax Media was running out of time. Although the company’s secret blue team was al...

Media Unmade - Chapter 17: The CBS Shock 16.02.2022

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade , which is published by Hardie Grant and available online and in book stores. In today’s chapter, we enter the final act of Unmade: The Remaking. By 2017, it seemed that Network Ten was becoming a de facto part of the extended News Corp empire, seven years after Lachlan Mu...

Media Unmade - Chapter 16: 2Day was Yesterday 09.02.2022

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade , which is published by Hardie Grant and available online and in book stores. In today’s chapter - the last in the book’s second act, we focus on radio. We explore the historic moment when Australia’s radio landscape was upended. In a move that triggered a decade of humili...

Media Unmade - Chapter 15: A House of the Most Brittle Glass 02.02.2022

Welcome to the latest edition of the Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade , which is published by Hardie Grant and available online and in book stores. In today’s episode we explore the booms and bubbles that consumed Australia’s media industry in the previous decade. We explore the cautionary tale of how Alex Malley, the CEO of a...

Media Unmade - Chapter 14: Magazines are different 26.01.2022

Welcome to the latest edition of the Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade , which is published by Hardie Grant and available online and in book stores. In today’s episode we examine a story of mismanagement, structural change and bad luck. In the space of a decade, Australia went from having the greatest number of magazine readers...

Media Unmade - Chapter 13: Predator and Prey 20.01.2022

Welcome to the latest edition of the Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade , which is published by Hardie Grant and available online and in book stores. We have now reached the half way point of the book’s 26 chapters. And we are at a pivotal point for the TV industry. The chapter opens with the day the now notorious “Jacketgate” v...

Media Unmade - Chapter 11: Blood, Sweat and Tears; and The Unmade Index slides again 06.01.2022

Welcome to the latest edition of the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unmade , which is published by Hardie Grant and available online and in book stores. One of the things I was fascinated to learn in researching Media Unmade was the atmosphere in Kim Williams’ big office in News Corp’s Holt Street headquarters the day he told...

Media Unmade - Chapter ten: Elephant in the Room 01.01.2022

Welcome to the latest edition of the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unmade , which is published by Hardie Grant and available online and in book stores. Today’s chapter showcases the best and worst of Lachlan Murdoch’s media achievements over the last decade. In radio, he found a great deal of success, buying DMG Radio and tur...

Media Unmade - Chapter nine: World Is Fukt 22.12.2021

Welcome to the latest edition of the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unmade , which is published by Hardie Grant and available online and in book stores. Today’s chapter tells the story of Fairfax Media at rock bottom. It opens at a deserted Domain, as the company’s new events push gets off to a disastrous start with nobody sho...

Streem's Elgar Welch on selling to Cision: 'The knocks at the door got louder' 21.12.2021

Australian media monitoring company Streem has been bought by the US-based Cision. Founder and CEO Elgar Welch joined Unmade’s Tim Burrowes to discuss how the deal came about, what it will mean for customers and where the company goes from here. The conversation can be heard via the player in this post, or the Unmade podcast can be found on all the major podcasting apps. Transcript Tim Burrowes:We...

The Unmade podcast: Andrew Jaspan on his new publishing venture 360Info 20.12.2021

Welcome to Unmade. In the latest episode I talk to one of Australia’s most credentialed media executives, Andrew Jaspan, about his newest venture, 360Info . Jaspan’s greatest career achievement to date was founding The Conversation, which has provided an editorial platform for academics globally. However, he departed in 2017 in acrimonious circumstances. During his career, Jaspan has also edited s...

Media Unmade - Chapter eight: The Invaders and the Independents 16.12.2021

Welcome to the latest edition of the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unmade , which is published by Hardie Grant and available online and in book stores. We’re now into the start of Act 2 - The Reckoning. Today’s chapter opens up with a cameo from one of the most misunderstood government ministers of recent years, Labor communi...

Media Unmade - Chapter seven: Dead Air 09.12.2021

Welcome to the latest edition of the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unmade , which is published by Hardie Grant and available online and in book stores. In this final chapter of Act 1, we explore the Australian radio industry at the first half of the previous decade. It was a time when Austereo’s two networks, Triple M and the...

Unmade podcast: Ten sales boss Rod Prosser on budgeting for growth in 2022 and launching another streaming service 06.12.2021

Welcome to the Unmade podcast. Today’s guest is Rod Prosser, chief sales officer at ViacomCBS, parent company of Network Ten. In today’s conversation, Prosser reflects upon his turbulent decade at Ten, the difference on-demand viewing is making to the linear TV equation, and his bullish prediction for 2022 revenues. And he also reveals that Pluto TV - the ViacomCBS-owned ad supported video streami...

Media Unmade - Chapter six: Follow the Money 02.12.2021

Welcome to the latest edition of the the Unmade podcast. Today’s edition features another free extract from the audio edition of my book, Media Unmade , which is published by Hardie Grant and available online and in book stores. This chapter focuses on the bubbles and the booms of Australian media in the last decade. I explore the rise and fall of group buying; the inflating content marketing bubb...

Media Unmade podcast - Chapter five: Throuple trouble on Team Australia 26.11.2021

Welcome to the latest edition of the the Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade , which is published by Hardie Grant and available online and in book stores. In today’s chapter, we look back at the last time the ABC was riding high, as managing director Mark Scott and director of innovation Ian Carroll led the charge into the digita...

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