Petra Zink
Trusted Authority - The Podcast
Welcome to the Trusted Authority! The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I'm your host Petra Zink, and I'm on a mission to make the smartest voices heard and recognised, not the loudest. Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry. And that's a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop ove...
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Episodes
42. Build And Monetise Your Authority [Part 3/3] 18.04.2022 12:07
Whether you're in a corporate role, you're running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple engagements – this little mini-training series is for you as I walk you through exactly how you can build and monetise your authority. Over the next 3 parts, I cover: Part 1: What monetising expertise...
41. Build And Monetise Your Authority [Part 2/3] 13.04.2022 31:24
Whether you're in a corporate role, you're running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple engagements – this little mini-training series is for you as I walk you through exactly how you can build and monetise your authority. Over the next 3 parts, I cover: Part 1: What monetising expertise...
40. Build And Monetise Your Authority [Part 1/3] 10.04.2022 25:57
Whether you're in a corporate role, you're running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple engagements – this little mini-training series is for you as I walk you through exactly how you can build and monetise your authority. Over the next 3 parts, I cover: Part 1: What monetising expertise...
39. Exactly What To Say: StorySelling, Your Secret To Increase Your Influence [Interview with Charles Hsuan] 03.04.2022 46:45
You've landed the defining meeting, you've got an incredible opportunity to pitch or you've been invited to this critical interview and then there it is: the rejection, the objection to your proposal or a statement that throws you. How do you handle those high stakes conversation? What to say when you get a no and What does sales best case practise look like in 2022 and beyond? These and many more...
38 B: The Tried & Tested Content System To Build Your Authority (Part 2/2) 29.03.2022 37:55
In this 2-part training that I recently ran for a private mastermind, I give you a behind the scenes look into my tries & tested content strategy that you can steal, after I share some of the trends and latest features on LinkedIn (+ how to maximise them). Part 1: The Role Content Plays When Building Your Authority Status, Types Of Content That Converts, Trends, News + Latest Features on LinkedIn...
38 A: The Tried & Tested Content System To Build Your Authority Part 1/2 27.03.2022 41:01
In this knowledge economy we live in, the only way you can demonstrate your authority and get recognised for your message (problem you solve) is through creating content, especially on LinkedIn. However, the biggest struggle most of my clients face is not knowing what to post and even if, how to create content that doesn't take hours. In this 2-part training that I recently ran for a private maste...
37. Data Storytelling: Translate Boring Stats Into Compelling Stories [Interview with Kate Norris] 20.03.2022 38:49
What does data storytelling and PB have in common you may wonder? Well- short answer: A LOT. And in this interview you'll learn how you can create visibility for yourself using data the right way, how to leverage data to start and join conversations that you otherwise wouldn't have been part of and how it might fast-track your career journey to a leadership role. We are joined by Kate Norris who I...
36. What It Really Takes To Stand Out As Introvert In An Extraverted World 13.03.2022 25:08
Especially introverts enjoy being on their own and blending in. However, they also run the risk when being out of sight being out of mind. Here are 12 tips how you can stand out as introvert in this extraverted world. ________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resource...
35. Visual Communications Hacks For A Stand Out Brand 06.03.2022 32:26
We live in a busy and noisy world with shorter attentions spans and more competition than ever before. The only way to void blending in the sea of sameness is through working on being cut-through with your communication. So how do you do it? There are 3 main ingredients that are required to get your message across, no matter if that's in a meeting, in an email, through a social media post, in a co...
34. The ONE Communications Skill That Sets Apart Experts From Authorities 27.02.2022 23:00
Whether you want to level up your comms skills because you realise that your message doesn't cut through, online and/or offline or you want to increase your influence and with that, impact you can make on your team, department, organisation or industry, no matter your title, then this episode is for you as I share with you the one trait that sets apart technical experts from trusted authorities in...
33. Job Market Trends, Skills In Demand & how to Prepare For The Future of Work [Interview with Mitch Evans, Seek] 20.02.2022 43:33
In this epiosde, we're looking at some job market insights and employment trends as the one thing we can all agree on is that we're not going backwards anymore, the 'old normal' is a thing of the past and we have entered the next world of work. To shed some light on gut feelings and personal opinions, we are joined by Mitch Evans who is national enterprise lead & old state lead at SEEK. Mitch shar...
32. How To Find Out What You Want To Be Known For 13.02.2022 16:45
At some stage, you'll experience the (very common) challenge to decide what you want to be known for. It might be because of a major life change, an experience that gave you a new perspective, a shift of interests or simply growing out of your tried and tested environment. The questions that come up with that are: How to decide what you want to be known for? What if you make the 'wrong' decision?...
31. Leadership In 2022 & Beyond - The No BS Way 06.02.2022 40:13
As we enter the next world of work, with more complexity and ambiguity, exceptional leadership is key. However, that's easier said than done especially when you're in the trenches. Good news is that there is a blueprint how you can become a better leader and today's guest shares with us a no bullshit roadmap to success: Martin G. Moore, also known as Marty Moore is a leadership performance expert,...
30. 9 Personal Brand Trends To Keep An Eye Out In 2022 30.01.2022 23:34
Personal Brands are built on truth, not on trends. However, the way how you go about it. leveraging different tactics, tools and and tricks change over time thanks to technology and the way we act and interact. In today's episode, you'll learn 9 trends to pay attention to in 2022 if building and monetising your Personal Brand is a priority for you this year. ___________ Want to build and monetise...
29. Engage And Build Trust: Command The Room (+ Zoom) 23.01.2022 1:00:01
Whether you want to move up in your career, increase your influence – also without the title or motivate others, it comes down to impactful communication. Today we're joined by a Global Speaker Coach, TEDx Coach / Storytelling for Sales / Worldwide Events MC / Virtual Speaking Specialist – Peter Hopwood. Some of the highlights we cover are: What cut through communication is (he mentions 2 particul...
28. Steal These 5 Hacks To Make Big Things Happen In 2022 16.01.2022 13:28
Do you know the enemy of great? No, it's not miserable. It's safe. True story; we prefer safety over happiness which is why so many people stay stuck where they are: staying in the role that pays ok and that's 'not too bad', sticking out a relationship that should have been ended years ago or spending time with people they have outgrown long-time ago but putting yourself out there, experiencing ne...
27. What It Takes To Build An Irresistible Personal Brand in 2022: Trends, Tips & Tactics 09.01.2022 47:02
Whether you're still on holidays or you're already back into swings - today's episode will give you an extra bit of inspiration, motivation and gentle kick in your backside if you're serious about building and monetising your Personal Brand in 2022. We are joined by someone who I've been following and learning from for quite some time, someone who sets trends before they are a thing and someone wh...
26. Your Trusted Authority Roadmap + Timeline 02.01.2022 24:24
Final chance to enrol to the Trusted Authority program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off at the end of January 2022 and enrolment closes 12th Jan. More details over at: https://www.trusted-authority.co ----------------- Everyone knows the importance of doing the right thing...
25. Behind The Scenes | Recap of 2021 26.12.2021 36:11
You can only connect the dots looking backwards... this is exactly what I do in this episode and share my behind-the-scenes month by month. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly FREE Office Hours to address any challenges or ask...
24. 3 Shifts To Make In 2022 To Future-Proof Your Career 19.12.2021 13:58
Doors are open to the Trusted Authority program 🎉, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in January 2022! Final Day to join: 20/12/2021. More details here Trusted Authority: My book is out! Grab your copy on Amazon! _______________ The world of work is changing rapidly which me...
23. How To Reinvent Your Career and Business and Thrive In Chaos 12.12.2021 50:06
Doors are open to the Trusted Authority program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in January 2022! Join before Dec 14 2021 and get access to a bonus content creation workshop (on the 14th Dec). More details here ------------ Today we are joined by someone who's made it her...
22. Trusted Authority Formula - Part 3/3 08.12.2021 10:17
READY TO BECOME A TRUSTED AUTHORITY IN YOUR FIELD? DOORS ARE OPEN🎉 CHECK OUT THE DETAILS HERE Want to learn how to become the Go-To in your field? Not by title but through trust? If so, you've come to the right place because over the next 3 episodes, I share with you the Trusted Authority formula. PART 1: CAPABILITY PART 2: CREDIBILITY PART 3: VISIBILITY In this 3-part mini-training, I break down...
21. Trusted Authority Formula - Part 2/3 07.12.2021 11:30
READY TO BECOME A TRUSTED AUTHORITY IN YOUR FIELD? DOORS ARE OPEN🎉 CHECK OUT THE DETAILS HERE Want to learn how to become the Go-To in your field? Not by title but through trust? If so, you've come to the right place because over the next 3 episodes, I share with you the Trusted Authority formula. PART 1: CAPABILITY PART 2: CREDIBILITY PART 3: VISIBILITY In this 3-part mini-training, I break down...
20. Trusted Authority Formula - Part 1/3 06.12.2021 18:02
READY TO BECOME A TRUSTED AUTHORITY IN YOUR FIELD? DOORS ARE OPEN🎉 CHECK OUT THE DETAILS HERE: http://trusted-authority.co Want to learn how to become the Go-To in your field? Not by title but through trust? If so, you've come to the right place because over the next 3 episodes, I share with you the Trusted Authority formula. PART 1: CAPABILITY PART 2: CREDIBILITY PART 3: VISIBILITY In this 3-par...
19. How To Build An Influential Network And Own Your Success 28.11.2021 42:01
FREE MASTERCLASS: The Trusted Authority Formula: proven strategies to level up your authority. Register here Want to learn more about becoming a Trusted Authority in your field yourself? Join the waitlist for the Trusted Authority program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off i...
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