Petra Zink
Trusted Authority - The Podcast
Welcome to the Trusted Authority! The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I'm your host Petra Zink, and I'm on a mission to make the smartest voices heard and recognised, not the loudest. Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry. And that's a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop ove...
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Episodes
18. Trusted Influencer Strategy 21.11.2021 41:27
FREE MASTERCLASS: The Trusted Authority Formula: proven strategies to level up your authority. Register here ------ If you want to achieve anything, you need to be able to influence, also without the title. That requires trust which comes from clarity in your message, consistency in your presence and performance and continuous engagement with your audience. Want to learn more about becoming a Trus...
17. Go From Technical Expert In Your Company To Trusted Authority In Your Industry 14.11.2021 28:20
FREE MASTERCLASS: The Trusted Authority Formula: proven strategies to level up your authority. Register here ----- Truth told: in the digital-first world we live in with access to global talent pools, degrees and years of experience have become a commodity. The only way to stand out is by being known as the Trusted Authority - meaning: the Go-To in your field by choice, not by title. This episode...
16. The Science Behind Navigating Life's Toughest Transitions 07.11.2021 56:26
Your Brand. Your Future. has been voted as Nr14 in the Top 25 Personal Branding Podcasts by Feedspot 🎉 THANK YOU! Chances are that you have gone through more changes and transitions in the last 12 months than in most other years before. Covid has forced most of us to rethink the way we work, communicate and live. And to be honest: I think this is only the beginning and we haven't seen the full ex...
15. How To Package Your Intellectual Property, Monetise Your Personal Brand And Be Fully Booked 01.11.2021 37:06
Your Brand. Your Future. has been voted as Nr 14 in the Top 25 Personal Branding Podcasts by FeedSpot 🎉 THANK YOU!! If you have ever considered to monetise your Personal Brand but not sure if it would work for you, where to start and how to grow it into a commercial full-time opportunity, this blog is for you. Leanne Hughes shares how you can get booked out in 90 days, starting from scratch. Lean...
14. Stand Out, Be Known And Create Your Cumulative Advantage 24.10.2021 54:25
Your Brand. Your Future. has been voted as Nr14 in the Top 25 Personal Branding Podcasts by Feedspot What to do when great isn't good enough anymore? When despite all efforts, the odds are against you? How can you still stand out, make an impact and create movement? This and much more is what we discuss with our guest, Mark Schaefer. In this interview we cover: how to spot trends early that are wo...
13. Create Future Today: Reading Trends, Leading Innovations & Leveraging Moments Of Chance 17.10.2021 39:36
Your Brand. Your Future. is voted as Nr 14 show in the Top 25 Personal Branding Podcasts by Feedspot Everyone is talking about the importance of innovation, reinvention and challenging business models that aren't agile to change. However, hardly anyone talks about the 'how to' actually do it. Our guest, Dr Michael Thiemann takes us behind the curtains to discuss the 'how to' behind the what and wh...
12. From Distinct To Iconic: What It Takes To Not Only Stand Out But Attain, Sustain And Regain The Ultimate Level of Distinction 10.10.2021 38:33
Your Brand. Your Future. has been voted as Nr 14 in the Top 25 Personal Branding Podcasts by FeedSpot 🎉 THANK YOU!! In this noisy and more competitive world of work we live in, standing out seems to get harder and harder. However, in this episode, we are challenging this mindset as we are joined by Scott McKain who has developed a framework to not only become distinct but to become iconic - the u...
11. Working ON vs Working IN Your Career 03.10.2021 29:53
You've worked hard to get where you are now: got the degrees, gained experience, earned your stripes. And no matter how more more projects you put your hand up for, how many more responsibilities you take on, how many more difficult cases and clients you manage, it seems your career doesn't progress anymore. There is a reason for it: The missing link is exposure to the right people which comes fro...
10. The Future Leader 26.09.2021 35:05
How do you lead in a more complex, connected and rapidly changing world of work? Short answer: through Trust. Long answer: through rethinking what career success looks like, questioning through what type of leadership role you can make the biggest impact and by challenging the skills needed for the hybrid world of work we enter. This is a keynote a gave at the APIdays Australia, sponsored by Deloi...
09. Land Your First And Next Board Role 19.09.2021 48:00
Today's topic is a topic that's been requested a lot. It's also one of the most common reasons why my 1:1 coaching clients work with me: they are ready to take their career to the next level and are eager to join a board of directors. They have the experience and the credibility and are ready to make a bigger impact to work on a more strategic level And whilst they have everything needed on paper,...
08. Beyond Strategy - What To Do When The Best Strategy Doesn't Get You Results 12.09.2021 14:16
Content, social media captions, packaging and monetising your IP, landing speaking engagements … they are all parts of your Personal Brand strategy and no doubt- they are all very crucial to success But what happens when you have all the bells and whistles, and you still don't see results? You're doing all the 'right things' and still- you feel you're treading water? Whilst I'm a strategist at hea...
07. Write Your Own Script: Leverage The Power Of Storytelling For Pivots & Pitches 05.09.2021 47:32
Whether you want to step up in your current profession, transition to another career or are juggling multiple projects at the same time, you probably struggle with a common problem: Telling your backstory - not just any story. But a story that does the heavy lifting for you, that connects the dots to help your decision maker understand why you are the best fit for the opportunity, also when you do...
06. A Masterclass on Storytelling 29.08.2021 11:52
The word 'storytelling' is everywhere, and it seems it has blown up over the last few years although it is the oldest form of communication there is. And still- it's one of the biggest challenges people face when they want to build their Personal Brand: telling their story. What to say? Which one to choose? Don't think you have a story? Or you have a story but it's not very interesting? If any of...
05. 5 Steps To Become An Authority In Your Field 22.08.2021 18:50
It doesn't matter if you want to stay in your industry and want to establish yourself as the go-to-person or if you want to jump ship and do something new. The only way to cut through the noise and be seen as the only option in your field is by becoming an authority. In this episode, I walk you through the 5 Steps you can take to establish yourself as the Go-To in your profession/ industry; Step 1...
04. Digital Leadership Branding - The Practical Guide 15.08.2021 21:29
The roles of leaders have changed. No longer is it enough to do outstanding work. Being able to communicate it and do so in an effective way, to those who matter is the key to success. We are joined by Marcus Darbyshire who is a CIO Leadership Coach and Advisor, Digital Strategist and Executive Partner. He works with leaders on their positioning and branding, internally and externally. In this con...
03. How To Position Yourself Against Competition 08.08.2021 16:11
If you try to compete on titles, degrees and years of experience, you are already a commodity. In this episode, I share with you ways how to differentiate yourself so you can stand out for the right reasons and without having to be loud. Step 1: Map out your background Step 2: Clarify your decision makers Step 3: Do some research and competitor analysis Step 4: Define your unique value and selling...
02. To Brand, Rebrand or Reposition? 01.08.2021 16:59
The term branding or more specifically personal branding is used in many ways– rightly and wrongly. Depending on where you're in your own career journey – you may already have built a Personal Brand and reputation around your area of expertise but want to amplify it and make a bigger impact Maybe you're at a stage where you want to change direction and don't want to be known for your past anymore....
00. How You Change Is How You Succeed - Your Brand. Your Future. 25.07.2021 10:23
If you're doing the same over and over and expect different results, it's insanity. Einstein already knew that back then. However, with technology changing the way we live, work, act and interact pretty much on a daily, being able to read between the lines, identifying where those drivers of change are taking us and reinvent ourselves based on what's in demand at that time is how we stay relevant....
01. Why The Future Of Work Is Personal Branding 25.07.2021 9:19
Have you ever wondered why some get ahead in their career, although they don't have the experience and expertise that you do? Why do some get invited to speaking engagements although you have so much more to say about this topic. And why is it that some get all the recognition whilst you do the work? They know and do something that most don't: they build their Personal Brand, position and marketin...
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