Trusted Authority - The Podcast

👉 Ready to plan your 2026 the right way? Download the free 2026 Planning Worksheet and get ready for Part 2, where we turn these insights into a concrete 2026 plan: https://www.impaccct.com/planning https://www.impaccct.com/planning In the last episode, we built your 2026 plan and discussed the changes and trends impacting how we build our brands and businesses. This episode picks up exactly wher...

Welcome [back] to part of our 2026 planning session! In this episode, we turn the insights from Part 1 into a practical, honest review of your year - the same strategic process I use inside my executive planning intensives. I'll walk you through: The Year-In-Review Grid A four-quadrant audit that surfaces the real patterns in your year - what worked, what fell flat, what energised you, and what dr...

Before you start planning 2026, you need to understand what 2025 really exposed – in your career, business model, and positioning. In this episode, I break down the big shifts I've seen across founders, executives and consultants this year, and share the behind-the-scenes of my own reset: moving to the Gold Coast, outgrowing my offers, experimenting with YouTube, and running a 10 pull-ups-in-12-mo...

Most leaders still roll their eyes at "personal branding." And honestly — they're right to. Influencer vanity content? Irrelevant. Posting every day for reach? Dead strategy. 2026 is a different game. Being visible is not the same as being valuable. In this episode, I break down the mindset and model shift leaders must make if they want influence, pricing power, investor confidence and market acce...

When most people think about visibility, they picture LinkedIn posts, social media, or personal branding. But the truth is — the fastest way to build real authority isn't online. It's in the room. In this episode, I sit down with Sally Porteous, founder of Red Lanyard and one of Australia's most experienced event strategists and experience designers. With over 200 events delivered across corporate...

Episode Summary What got you here won't get you there. For years, personal branding was the shortcut: post online, share your story, build visibility. It worked—until it didn't. In today's saturated landscape, visibility no longer equals credibility, and likes don't equal leverage. In this episode, I share with you a concept that I call Authority Capital - the new operating system for influence. Y...

Today's workforce has changed faster than most leaders have. We unpack what that means with organisational development partner Gen Ryan, who's been ahead of the curve on offshore teams, flexible work, and culture long before they were mainstream. We cover how AI shifts the balance from implementation to creativity, why six generations in one workplace demand new leadership behaviours, and how to d...

We've all heard it: Fast. Good. Cheap. Pick two. But in a world where AI moves faster than teams can meet, timelines collapse by lunch, and trust is the new currency - that triangle doesn't just feel outdated… It's irrelevant. In this episode, I'm sharing the shift that changed everything in my business [and how it could change yours too]: → Why I collapsed a 6-month program into a 1-day sprint →...

Free Masterclass Invitation To mark the 4-year anniversary of Trusted Authority, I'm running a free 60-minute masterclass to help you: In just one 60-minute live session [offered across 3 time zones], you'll learn how to: ✅ Build trusted visibility in a noisy, AI-saturated world ✅ Uncover the Trust Asset that make you irreplaceable [and attract the right kind of attention] ✅ Reposition yourself...

Free Masterclass Invitation To mark the 4-year anniversary of Trusted Authority, I'm running a free 60-minute masterclass to help you: In just one 60-minute live session [offered across 3 time zones], you'll learn how to: ✅ Build trusted visibility in a noisy, AI-saturated world ✅ Uncover the Trust Asset that make you irreplaceable [and attract the right kind of attention] ✅ Reposition yourself...

Free Masterclass Invitation To mark the 4-year anniversary of Trusted Authority, I'm running a free 60-minute masterclass to help you: In just one 60-minute live session [offered across 3 time zones], you'll learn how to: ✅ Build trusted visibility in a noisy, AI-saturated world ✅ Uncover the Trust Assets™ that make you irreplaceable [and attract the right kind of attention] ✅ Reposition yourse...

🔗 [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]: https://lu.ma/sl954mpr 🔗 [Build Your Influence Ecosystem Summit 18th June 2025]: https://buildyourinfluence.substack.com/p/9ae98fa0-abb9-48ac-9965-d60affaa3472 🔗 [Trusted Authority On Demand – Petra's flagship executive brand strategy program]: https://www.impaccct.com/trusted-authority-signat...

Resources and upcoming events: 🔗 [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]: https://lu.ma/sl954mpr 🔗 [Build Your Influence Ecosystem Summit 18th June 2025]: https://buildyourinfluence.substack.com/p/9ae98fa0-abb9-48ac-9965-d60affaa3472 🔗 [Trusted Authority On Demand – Petra's flagship executive brand strategy program]: https://www.impacc...

Resources and upcoming events mentioned in this episode: 🔗 [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]: https://lu.ma/sl954mpr 🔗 [Build Your Influence Ecosystem Summit 18th June 2025]: https://buildyourinfluence.substack.com/p/9ae98fa0-abb9-48ac-9965-d60affaa3472 🔗 [Trusted Authority On Demand – Petra's flagship executive brand strategy pr...

Join the Build Your Influence Ecosystem Summit FOR FREE on the 17th + 18th June → www.multidleaders.org/summit If you've been feeling like the offers, message, or brand you built no longer fully reflect who you've become you're not alone. In today's episode, we are joined by Michele Parad, spiritual business mentor, strategist, and founder of the Build Your Influence Ecosystem Summit, to talk abou...

Authority Monetisation Lab - 16 + 17th 2025 April, Gold Coast: Early Access Pricing available for a limited time only: https://www.impaccct.com/authority-monetisation-lab Off Script, Retreat for consultants, advisors and thought leaders in Queenstown - 12 + 13h November 2025: https://mailchi.mp/heymelcomms/off-script-2025 ______________ Business Is Not As Usual - And Neither Is Leadership The rule...

Authority Monetisation Lab - 16 + 17th 2025 April, Gold Coast: Early Access Pricing available for a limited time only: https://www.impaccct.com/authority-monetisation-lab Off Script, Retreat for consultants, advisors and thought leaders in Queenstown - 12 + 13h November 2025: https://mailchi.mp/heymelcomms/off-script-2025?sc=197771211e2be07d07c4ea6721765d2e6a7ff5638 _____________ Most experts spen...

Authority Monetisation Lab - 16 + 17th 2025 April, Gold Coast: Early Access Pricing available foe a limited time only: https://www.impaccct.com/authority-monetisation-lab Off Script, Retreat for consultants, advisors and thought leaders in Queenstown - 12 + 13h November 2025 https://mailchi.mp/heymelcomms/off-script-2025 ___________ In 2025, visibility, trust, and influence are the new currency—an...

Authority Monetisation Lab - 16th + 17th April - Gold Coast. In person - you and me, developing your Signature Framework. Save your spot now and secure early access pricing: https://www.impaccct.com/authority-monetisation-lab __________ The way we think about executive leadership is changing—fast. Over the past few weeks, I've had conversations with business leaders, recruiters, and executives who...

*Early Bird Launch Price* Trusted Authority: https://www.impaccct.com/trusted-authority-signature-program-2025 ______ Learn about the one skill that is crucial role in today's fast-paced, transparent, and hyper-competitive world (Economy 4.0): Skill stacking The Shift in Success Factors: Moving from technical expertise and 'doing the work' to influence, connection, trust-building - ultimatey 'winn...

Do you want to get ahead of the curve in 2025? In this episode, we break down how to spot trends before they hit the mainstream and turn them into real opportunities. It's not about waiting for headlines or relying on luck—it's about cultivating the right mindset, systems, and habits to see what's coming next. By the end of this episode, you'll have: ✅ A practical playbook to identify emerging tr...

Register for my free upcoming training on January 17th January on the topic of: The 5 trends in 2025 you need to know [and how you can position yourself strategically to amplify influence and drive growth https://impaccct.systeme.io/2025-trends-you-cant-ignore ______________ Welcome to the first episode of 2025! 🎉 This week, we're diving into what the year ahead holds for careers, the workplace,...

As we step into 2025, there's one thing that will define success more than ever before: trust. In this episode, I share 5 powerful systems designed to help you scale trust and build an authority brand that sets you apart in the "Trust-Issue Economy." From creating trust-driven content to owning your platform and becoming un-copyable in a world of AI-driven interactions, this episode is your playbo...

Long gone are the days when simply following a traditional career path was the key to success. With rapid changes in our economic, technological, and social landscapes, the future of work looks nothing like what we once knew. One of the most exciting shifts? The rise of the creator economy—a world where individuals can build audiences, monetize their expertise, and turn passions into thriving busi...

Join my FREE Masterclass on December 13th to learn how to turn expertise into influence and build trust at scale. Save your spot: https://www.impaccct.com/the-2025-personal-brand-operating-system What better time than the end of the year/ beginning of the new year to take some time and space out of your normal day to reflect, plan and get excited for what's next. In this episode, I break down how...