Trusted Authority - The Podcast

In today's world, finding meaning in our work can be tough, especially with so much uncertainty about the future. But what if the answer is simpler than we think and there is a blueprint to follow to turn your job into your legacy. Great news! We have Prina Shah, the author of Make Work Meaningful, with us today. In her book, she shows us how to create more fulfilling and purpose-driven roles for...

Navigating Uncertainty—How to Make Decisions When You Don't Have a Clear Next Step If you've been feeling a little uneasy about what's next, you're not alone. 2024 has been a whirlwind of change—business exits, mergers, leadership shifts, and career pivots. I'm hearing from so many people in my network who are in the same boat—successful, driven, but suddenly unsure about where to go next. This ep...

There's one aspect that's invisible, intangible, and yet at the core of everything we do—including this very podcast and the programs I'm developing: trust. Not just trust in people, but now, with AI and other smart tech becoming such a big part of our lives, trust in the digital world as well. The way we build and rebuild trust has transformed. And to help us navigate this crucial topic—and explo...

SAVE THE DATE: 9th November 2024: Planning & Prosecco with Petra in Brisbane. Check the details over at: https://www.impaccct.com/planning-and-prosecco-with-petra ___________ 2024 has been a year of major transitions—from founders exiting their businesses, M&As reshaping agencies, to C-suite leaders stepping down and athletes facing non-renewed contracts. If you're considering a career pivot or na...

If you think bold decisions like career changes require taking big risks, think again! It's all about taking calculated risks based on self-awareness, being aligned with your partner, and having a clear sense of purpose and motivation behind why you're embarking on this journey. This is exactly what we explore in this episode with Danita Parry. Danita, the newly elected Councillor for Brisbane's M...

Intro: The second you stand still, you are already falling behind. This is how I'm feeling right now—it's time to make big changes. The world is evolving, and so are key players. Maybe I'm just me being in my own bubble, or maybe it's a sign of the times, but lately, I've noticed significant shifts: C-suite executives and founders are leaving their organisations, startups are merging with bigger c...

If you've been thinking about how you can leverage your skills and experience to not only make money but also to do good and give back (to people and the planet) - this episode is for you. Having global sustainable development goals is excellent as it focuses on what really matters and sets the Northstar, but without the support of people contributing to achieving the goals, they won't amount to m...

Have you noticed the same key trend that is flooding my feeds and DMs? High-profile C-suite leaders and founders transitioning at their career peaks. This shift highlights the difference between authority due to title and influence through trust and transparency. Key Insight: Traditional hierarchies are flattening, digital-first interactions are the norm, and professionals are embracing gig work a...

There is one topic that keeps most executives up at night and that is the increase of and the severity of Cyber attacks. In 2023 alone, there were over 2,200 cyber attacks per day, which means there is an attack happening somewhere in the world every 39 seconds. These aren't just random numbers; they represent real threats to our businesses, our data, and our digital infrastructure and reputation....

So, here we are - halfway through 2024. The digital world is evolving faster than ever, and so are the rules of personal branding. It's not just about having a polished LinkedIn profile or a catchy tagline anymore. It's about mastering the subtle, powerful strategies that truly set you apart in this crowded space. In this episode, I'll cover 18 crucial secrets that can transform your approach to b...

You can have the best product, service or even skill set and yet, but if the positioning and the messaging of it doesn't resonate with the decision maker, chances are, your efforts might fall short. Especially in today's world with so much more noise and competition and at the same time, shorter attention spans, having a clear and compelling message is more critical than ever. And since we know th...

I'm turning 40 (!!!) and it also marks 10 years in recruitment (which got me into Personal Branding) so it's time to share some insights on how personal branding has evolved and the necessary strategic pivots to make to stay relevant in today's fast-paced digital world. Shift 1: Micro-Communities Over Large Audiences Deeper Engagement: Smaller communities foster personalised interactions, building...

As the saying goes: things are easy until you get punched in the face. And this is exactly what leadership is in tough times. This week's guest knows this all too well, having navigated through one of the most challenging periods and crisis in Australian history. Brendan Stewart was Chairman of one of the largest organisations, the Australian Wheat Board, the chairman of the Grains Council of Aust...

Have you ever stumbled or lost your train of thought mid-sentence, leaving you frustrated? This episode is designed to address those challenges by exploring ways to master the art of articulation, whether you're preparing for a presentation, engaging in discussions, or simply wanting to elevate your everyday communication skills. Before you can start improving your skills, you need to know your ba...

No matter if you're starting or if you're a veteran in your field- this week's conversation will be an eye opener when it comes to staying relevant and ahead in the game. Having a digital footprint has been a non-negotiable for a while but nowadays with the influx of emerging technologies like AI, we have to rethink what it takes to not only be found but stand out for all the right reasons and to...

If you think content creation is just for influencers, this week's episode is for you. I will not only explore why content creation should be on your agenda, no matter your role, industry, or profession but also share my workflow to make content creation a seamless part of your routine rather than a separate task. Throughout my 8+ years of content creation, I've considered stopping the podcast mor...

Communication skills are rated as the most in-demand skills to navigate today's and tomorrow's complex business landscape. And it shouldn't come as a surprise because when leaders and teams aren't communicating effectively, it becomes harder to get things done. Engagement and productivity decrease, change becomes harder to implement, and reputations are damaged as trust is lost. Add facing or mana...

We're 150 episodes old or young - either way, it's the perfect opportunity to reflect and look back on the biggest lessons learned to date, working with some of the most influential and successful leaders, entrepreneurs, executives, and impact makers who have shaped industries and inspired change. In this special milestone episode, I'm taking a deep dive into the insights I've gained working with...

AI, in all its shapes and forms, has certainly taken center stage across pretty much every industry and profession. And let's be honest—we are literally just at the beginning of what's possible. But that's the question: How can we, as individuals, leaders, and businesses, prepare for this next economy in terms of leveraging emerging technology to our advantage and upskilling effectively? This is w...

If you're still sitting on the fence about whether to do a personal brand shoot or not, whether it's because the last shoot didn't give you images that actually represented you or you have never done one so you're not sure what to expect and how to prepare - this episode is for you as I give you the exact blueprint on how to make your next shoot a success and turn the images into long-lasting asse...

You can be the best in your industry, but if nobody knows about it, it won't get you far. This is where effective marketing comes in. Especially nowadays, with more choices and competition in the market, having a clearly articulated value proposition and valuable differentiator is key to standing out and not only staying in business but becoming a category or even market leader. However, marketing...

Personal branding activities require a certain set of skills and aren't innate talents. However, the good news is that they can be learned. That being said, it takes time to develop not only the necessary skills but also to establish the assets, systems, processes, and workflows needed to make it happen effectively. This is where many people struggle. Learning a new skill that significantly impact...

If you want to be taken seriously you need to take yourself seriously and that also applies to you if you want to commercialise your personal brand. And this is where facts, data and numbers come in. It's easy to say things don't work or blame everyone and anyone for not getting the results you want but this is usually just emotions taking over. We need to focus on what doesn't change and fluctuat...

If you thought personal branding was just a vanity metric activity, think again, because today's podcast episode is a mini masterclass in the financial side of investing in your brand. Get ready to uncover the equations, formulas, and frameworks that demonstrate the tangible value of investing in your personal brand. In detail, we cover the following metrics: 🧮. Return on Personal Branding Invest...

If there's one skill leaders have to master in today's and tomorrow's landscape, it's change. We not only experience change more often but also more significantly. Whether it's the evolving expectations from the five generations in the workforce, the diverse makeup of teams, including hybrid, AI, and onsite members, or the dynamic market landscape requiring swift pivoting in product, marketing, an...