Petra Zink

Trusted Authority - The Podcast

Business EN ↓ 194 episodes

Welcome to the Trusted Authority! The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I'm your host Petra Zink, and I'm on a mission to make the smartest voices heard and recognised, not the loudest. Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry. And that's a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop ove...

Author

Petra Zink

Category

Business

Podcast website

www.impaccct.com

Latest episode

Dec 14, 2025

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Episodes

67. Trust & Authority - It's A Matter Of Words [Interview With Anita Siek] 02.10.2022

Doors are open to the Trusted Authority program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details here ________ You can be the best at what you do but if you're not able to com...

66. The Business Case For Personal Branding [For Corporates] 25.09.2022

Doors are open to the Trusted Authority program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details here _________ Maybe building your Personal Brand is on your priority list and...

65. Ready For Media Exposure? Let's Find Out! [Interview with Katie Martel] 18.09.2022

If you can't be seen, you can't be considered. Visibility is a massive factor in whether you and/or your business is successful. In last week's episode, episode 64 I discussed the visibility framework and strategies and tactics how you can increase your reach, no matter where you're in your expert to trusted authority journey. Contributing to trusted and established media outlets, collaborating wi...

64. Strategic Visibility - 19 Ways To Boost Your Reach 11.09.2022

Have you ever heard of Harvey Coleman's 3 Keys to Career Success: The Pieces of PIE model? He basically found out that there are 3 main factors that contribute to career success. These 3 factors are: performance, image and visibility. Now you might think, all 3 components are equally important but no - this couldn't be further away from the truth. His research showed that only 10% of your success...

63. From Start Up to Scale Up: Building Credibility & Authority On-the-Go [Interview With Justin Falk] 04.09.2022

Maybe you have an idea for a new product, want to get into a new industry or want to do a 180 career change but then, you doubts creep in. How would anyone take you seriously without having had any experience. Who would buy into your vague solution without having any proven success stories to show? If any of that sounds familiar, then you'll love this episode because we're joined by someone who ta...

62. Credibility Framework - Powerful Ways You Can Earn Credibility in Your Industry, No Matter Your Current Title 29.08.2022

When you hear the word credibility … What comes to mind? Most people associate credentials, titles, degrees and status with it. Because it was the old currency of credibility, before technology democratized knowledge, certificates, years of experience. However, in today's knowledge economy which I argue is becoming more and more a relationship economy, there's more to it than just that to cut thro...

61. Launching, Scaling And Commercialising Innovations [Interview with Llew Jury] 21.08.2022

No matter if you want to attract investors, clients or staff - the one thing to focus on to get their buy in is ... trust! Especially when you're in early stages of your ideas, your career or business. This week's guest has been innovating and setting new standards when it comes to commercialising up and coming trends as services before they were mainstream and accepted: Llew Jury Llew is a leadin...

60. Redefine Your Career Narrative [AMA Session] 13.08.2022

Tables are turned and I'm joined by an incredible go-getter and leader of some of the biggest brands! Veronica Llorca-Smith is taking the seat of the interviewer this week and asks some candid questions on all things career reinvention, establishing yourself in a different country, overcoming those unique challenges that come from starting over and everything in between. Some of the topics we disc...

59. Win More Trust, More Authority, More Clients - Through Video [Interview with Julian Mather] 07.08.2022

Video - a hot topic and the next best thing after meeting someone in person. It's no surprise that video has taken off over the last few years and doesn't go anywhere anymore. This week's guest is no other than Julian Mather who has hands down, one of the most fascinating career path to date. From starting as a sniper, to then becoming a globe-trotting camera man for ABTV, National Geographics and...

58. DIY Personal Brand Strategy - 22 Questions T Work Through 31.07.2022

As the saying goes … if you want better answers, you need to ask better questions. This is exactly what the role of a coach is all about: getting their clients to think differently by asking questions that they may not have asked themselves and/or that are uncomfortable. No matter if you're starting building your Personal Brand or want to rebrand - this episode is for you to get you started with b...

57. Zig When Others Zag [Interview with Malcolm Auld] 24.07.2022

There is a misconception about the fact that in order to be a Trusted Authority in your space you have to come up with a completely new solution the world hasn't seen, or patent a product that's brand new or have a unique insight into a topic that has never been discussed before. And none of that is the case and today's guest is living proof for it. To become a Trusted Authority you need to have a...

56. Mind The Gap - The Authority Mindset [Own Your Expertise, The Imposter Edition] 17.07.2022

"How do I know when I have enough expertise to start building my personal brand around it or commercialise my expertise?" This is a question I get asked a lot. No matter if you're a corporate professional, entrepreneur, career pivoter, educator … doesn't matter - this topic applies to everyone as I know that impostor syndrome is real. I've experienced that in every single transition I made. From c...

55. Visualising, Building & Commercialising Personal + Business Brands Saved [Interview with Phil di Bella] 10.07.2022

If you want to learn what it takes to build (personal and business) brands, that can leave a legacy and live beyond you - this episode is for you! We are joined by Phil Di Bella, who I'd call a serial entrepreneur, futuristic leader and remarkable builder of brands, businesses and people. It's a juicy conversation and one to bookmark because Phil is a very open book and shares very generously a to...

54. If You Want People To Trust You, Do This 03.07.2022

If you've ever been picked last, missed out on promotions, weren't even considered for an opportunity or didn't get the buy in, may it be figuratively or financially, chances are - the decision maker didn't trust you. Good news? You can change that if you want people to trust you - there's one thing you need to focus on. Curious what it is? Then this episode is for you! ___________ Want to become...

53. The Art And Science Of Disrupting Yourself [Interview with Danielle Lewis] 26.06.2022

Disrupt or be disrupted. In today's fast paced world of work, where the only constant is change, we have two options: disrupt ourselves and be in control of the changes and the impact. Or: be disrupted and react. I know which one I choose and so does our guest: Danielle Lewis, co-founder of Scrunch is sharing the evolution of her personal brand and her businesses, the considerations that have gone...

52. The Path From Expert To Authority 19.06.2022

"I don't have a Phd, I haven't written a book, I haven't invented anything groundbreaking nor have I won any awards - can I still become a trusted authority?" If that's what's been on your mind, then you've come to the right place because today's episode will shed some light on what it takes to become the Go-To in your field and I'll share with you the exact path to take if you want to make the tr...

51. How To Speak With More Authority [Interview with Lisa Evans] 12.06.2022

When you speak, do others listen? Or do they tune out? Do you sometimes feel that your ideas are not heard and you are not able to speak with clarity and conviction? Having a fear of public speaking and a lack in confidence can hamper your career success. What if, instead, you could step up every time you speak with rock solid confidence and a powerful message? This is exactly what this episode is...

50. Why Be(come) A Trusted Authority 05.06.2022

The Podcast is rebranded! Goodbye Your Brand. Your Future... Hello Trusted Authority - The Podcast! Tune in to this 1st (50th) episode where we go back to basics and not only get more behind the scenes insights about the rebrand but also talk about why becoming the Trusted Authority should be on your radar. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in...

49. Courageous Conversations [Interview with Kate Crawshaw] 29.05.2022

Having a tough conversation ... it certainly isn't something most of us seek out pro-actively. However, being (not) able to navigate those high-stakes conversations has a massive ripple effect - on your own health, your level of success, your team and business. In this conversation we are joined by Kate Crawshaw who's made it her career to teach others to have courageous conversations. why it is i...

48. 7 Highly Impactful Activities Of Personal Brand Builders 22.05.2022

What do highly successful and impactful (thought)leaders in common? They commit to daily habits and activities to not only get to where they're but also stay there. In today's episode, I share 7 highly impactful activities that you can implmenet straight away to get results, not only down the track but straight away! 1. Commit to life-long learning 2. Know the importance of clarity and consistency...

47. Build Your Authority Leveraging LinkedIn [Interview with Karen Tisdell] 17.05.2022

Have you ever wondered how you can make LinkedIn work for you and what it takes to turn an average profile into an excutive profile that does the heavy lifting for you? If so - this episode is for you! We are joined by Karen Tisdell, a top 10 independent LinkedIn trainers across the Asia Pacific. Karen is a listener, a brand storyteller and a copywriter, and LinkedIn is her medium. In this convers...

46. The Investment In And ROI Of Your Personal Brand Part 2/2 08.05.2022

Your Personal Brand does requirement investment – financial, emotional as well as time investment. Having said that, I truly believe it's one of the (if not THE) best investment you'll ever make in yourself as you gain insights and awareness about yourself (and with that, also others), you wouldn't get anywhere else. In this part 2/2 I share with you how you can measure the ROI of your Personal Br...

45. Leverage Your Voice To Build + Boost Your Authority [Interview with Sally Prosser] 02.05.2022

Most of use it everyday - it's the tool that connects us with others, our 'voice'. And yet - it isn't something we pay a lot attention to. This is about to change because we are joined by someone who is dedicated to make people's voices heard, impactful and influential - Sally Prosser is today's guest to talk all things: what an impactful presentation is (which you may not expect to be) why even p...

44. The Investment In And ROI Of Your Personal Brand Part 1/2 24.04.2022

Doors are open to the Trusted Authority program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in May 2022! ========= So you've been thinking of taking your Personal Brand serious and consider to invest in bringing it to life and manage it more strategically? 'Cause spoiler alert: you a...

43. Trusted Authority Student Spotlights 20.04.2022

Whether you're still sitting on the fence or have already committed to enrolling in the Trusted Authoirty program but want to know how some of the previous students turned their learnings into action, today's episode is for you! Doors are open to the Trusted Authority program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the Trusted Aut...

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