Petra Zink

Trusted Authority - The Podcast

Business EN ↓ 194 episodes

Welcome to the Trusted Authority! The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I'm your host Petra Zink, and I'm on a mission to make the smartest voices heard and recognised, not the loudest. Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry. And that's a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop ove...

Author

Petra Zink

Category

Business

Podcast website

www.impaccct.com

Latest episode

Dec 14, 2025

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

92. The Art & Science of Executive Presence: Unlocking Your Leadership Potential 02.04.2023

Whether you're an executive but have the feeling you're not making the impact you have the potential to make or you're an individual contributor who struggles to get buy in for ideas and recommendations or you're an up and coming leader (of people, projects, change or thoughts), this episode is for you as we discuss some of the most common mistakes people make but also practical ways how you can i...

91. Content + Communities + Collaborations = Competitive Edge Sweet Spot in 2023 [Interview with Justin Zimmerman] 26.03.2023

The world may have become more competitive and complex with more technology being part of our daily lives, it doesn't mean that our approach to staying relevant has to simply fight harder and fear that robots will take our spot. Quite the opposite is actually the case. Leveraging more tech to be more effective and efficient and have more options to choose from thanks to more supply, emphasis the i...

90. Create A Business Case For Yourself: 8 Ways To Demonstrate That You're Invaluable and Have What It Takes To Be A Leader [Also When You Are And Want To Be An Individual Contributor] 19.03.2023

If you haven't lived under a rock, you'd have either already played with ChatGPT or at least heard of it. So naturally, people are worried about what it means to their role, their profession, and their industry. Will it change things? 100%. Will it replace humans? No. However, humans who are able to leverage tech and can operate new tools like ChatGPT however, will replace those who resist the cha...

89. From Strategy To Implementation - How To Scale Your Influence, Income and Impact The Right Way [Interview with Josh License] 12.03.2023

Scaling your influence, income and impact is simple but not easy. It requires to have not only a solid strategy in place but a structured way to implement, leverage and monitor it whilst taking the 4 main aspects that make or break your success into consideration. They are: product-market fit (and that also goes for your IP if you want to monetise your expertise) people processes and of course, te...

88. [How To] Build A Highly Influential Authority Ecosystem [Steal My Updated Strategy For 2023] 05.03.2023

If you want to go fast, go alone. If you want to go far, go together. It's an oldie but goodie and has never been more relevant than today. If you can't be seen, you can't be considered, so building and fostering a highly influential network is key for you to get ahead in your career. The question is - How do you actually do it, build an ecosystem that can support you in achieving your goals [espe...

87. Brand Leadership by aligning CX with EX [Interview with Meqa Smith] 26.02.2023

Different times require a different way to create results and this is where innovation comes in. Now the definition of innovation is not necessarily creating newness but making sense of what you have and connecting it to make it a new solution. This is in the end exactly what the Trusted Authority framework is all about - and If you've listened to the the show for a little while, you know how much...

86. How To 10x Your Authority 19.02.2023

Whether you're still feeling the New Year's Go-Getter energy or you never have stopped wanting the year ahead to be bigger and better than the one before, this episode is for you! Because it's one thing to want it but it's another thing to know what you need to know and do to make that happen! This is exactly what this episode is all about as I'm going to share 3x aspecs that you need to consider...

85: Belonging to the Brand: Why Community Is the Last Great Marketing Strategy [Interview with Mark Schaefer] 13.02.2023

If there's one thing I love more than talking about trends then it's talking about trends before they're mainstream and an actual trend. And I couldn't think of a better person to do it with than with the one and only Mark Schaefer who's a return guest after he was a stand out, delivering the goods in our first interview where w got to know him and his approach this spotting trends and then riding...

84. Guilty of those? 7 mistakes to avoid if you want to get into the C-Suite 05.02.2023

You'd think that having the degrees, the years of experience, the expertise in your area would mean you've MADE it, right? I mean, all of your professional goals have come true, and you've gotten so far! Only… to realise that you're either not recognised for it, you're bored with what you do, or you don't even quite know what you actually want to contribute. In fact, getting the first few big runs...

83. The Now, The New & The Next in Careers [Interview with Marie Zimenoff] 29.01.2023

Work, work places and workforces - they are all changing and technology certainly fast-tracks those changes even more so which means that in order to stay relevant and competitive in the market, we need to adjust to this new and next world. The rise of remote work, with that, global teams with diverse backgrounds, a wider adoption and sophistication of automation and AI tools, seeing mass lay offs...

82. Authority Positioning Secrets - 7 Steps to Position Yourself as the Go-To in Your Field 22.01.2023

We live in a noisy world where we have more choice and with that, more competition than ever before. That applies whether you're an employee and want to be not only considered but chosen for the promotion, managing the high stakes clients or the big budgets or you're an entrepreneur who's pitching for work. The question is - how do people make the decision who to engage for a project, who to hire...

81. Coaches Corner Chat On All Things Career, Business, Leadership & Life [With Leanne Hughes & Dr. Maike Neuhaus] 15.01.2023

Have you ever wanted to be a fly on the wall when coaches get together to reflect on their lessons learned, their challenges they face and support their clients with and the skill-, mind-, and tool set they focus on developing to prepare for what's next? if so, you're in for a treat as this episode let's you do exactly that! We're joined by Leanne Hughes, an Australian businesswoman, entrepreneur,...

80. 5 Predictions To Consider When Building Your Authority 01.01.2023

'Do so because I told you so' doesn't really fly anymore [and arguably - hasn't for a long time now]. However, if you want to get anything done and want to get the buy-in and/or the support for an initiative you need people to trust you and see you as an authority. Question is - how do you do this especially when you don't have (and maybe never want to have) the official title? This is what we dis...

79. Talent & Leadership Trends + Predictions For 2023 [Interview with Veronica Llorca-Smith] 25.12.2022

As we're moving into the new year, it's important for us to understand what's ahead and what's required when it comes to talent and leadership expectations. With the challenges over the past couple of years, the game certainly has changed and truth told - we're not going backwards anymore. We truely have entered the next wave and world of work so the question is - how to best prepare and stay ahea...

78. 4 Productive Things You Can Do Over The Holiday Season To Get A Head Start For The Next Busy Chapter 18.12.2022

Whether you're taking time off over the holiday season or you're working through - if you're looking for ways how to get a headstart for the new year to come - this episode is for you as I share with you some activities you can do to make the most of this usually more quiet time: Clean up your online profiles Learn new skills Batch create content Workspace clean up + update So if you're ready to s...

77. The Calm In The Chaos - Low Stress Response In High Stress Situations [Interview with Don Mander] 11.12.2022

If 2022 has been a rough year for you and/or you know that 2023 will be nothing short but challenging and a stretch for you, then this podcast episode is for you as we're joined by the man who keeps me calm in chaos (as well as himself), who deals with high risk and high stakes situations daily as he's been in the army for 21 years this year and who has been diagnosed with cancer, not once, twice...

76. Get Ready For 2023 [BTS Of My Planning Process That You Can Copy] 04.12.2022

As the saying goes: 'If you don't plan, you plan to fail'. And especially now with so much uncertainty going on, it's you who can create some certainty in your life. So, if that sounds exactly what you're looking for, then this episode is for you as I share with you not only my process but also some of the tools and systems that I've implemented so you can jump straight into what works! Sounds lik...

75. The Business Of Partnerships: From Executive To Entrepreneur [Case Study & Interview With Bryan Williams] 26.11.2022

'If you want t o go fast, go alone. If you want to go far, go together'. This is exactly what comes to mind when I think of this week's guest, Bryan Williams who's not only built an executive career in and around partnerships but now also established his own consultancy. In this interview, Bryan lays out the steps he took to make the jump, how he determined the right time and also what he'd do dif...

74. 4 Authority Building Systems You Need 20.11.2022

Want to Know How to Boost Your Authority Though Assets and Systems? Then you're in for a treat! Systems are the backbone of making anything sustainable and effective, without you having to be involved all the time. It's one thing to want to build a presence, profile and authority status. It's another thing to *actually* do it. This is where systems come in as they do the heavy lifting for you afte...

73. Web 3.0 - What Is It And How Does It Impact Your Career & Business [Interview with Jenks Guo] 13.11.2022

In professions and industries where certainty is low because it's either so new or so volatile and results are not guaranteed, it all comes down to who you trust the most. Crypto, blockchain and the entire Web 3.0 world has been a big talking point, not just from a positive perspective. So the question is: how do you navigate through a world where people put up their guard and how do you change th...

72. 5 Ways To Create Content To Build Your Authority & Thought Leadership 06.11.2022

Thought leadership isn't a type of content—it's an approach to content. I said it before and I'll say it again: Many people create good content but only a few create good content consistently. This is already a big part of becoming the Go-To, the trusted authority in your space: showing up consistently as it takes a few touch points for people to not only know and like you but more importantly tru...

71. Content Marketing Made Easy [Interview with Mariah MacInnes] 30.10.2022

One of the biggest differentials between technical experts and specialists in their field and trusted authorities and leaders is the ability to communicate and create content that resonates with their decision makers who usually don't have the same technical expertise and background than they have. Whilst content market has been a hot topic in the business and entrepreneur world, it is becoming mo...

70. Thought Leadership vs Personal Branding - The Difference [+ Why It Matters] 23.10.2022

Personal Branding isn't the same as Thought Leadership. Whilst they do go hand in hand and complement each other, they still require different attention and action steps to build. Your brand is the foundation to then build your thought leadership status on it. It's a non-negotiable as everything from there either tanks or takes off. The question is - what makes a thought leader and with that, a tr...

69. Highly Qualified And Yet - Overlooked? [Interview With Dr. Thu (Sue) Nguyen PhD] 16.10.2022

Doors are open to the Trusted Authority program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details here ___________ Getting your first or next degree often seems to be the answe...

68. Build Your Authority Brand [Beyond Your Title] 05.10.2022

*FINAL CALL!!* The final Trusted Authority cohort for 2022 kicks off in w/c 10th Oct 2022 so if you've been waiting until now ... this is your last chance to join! Details are over at: https://www.trusted-authority.co/enrollment-2022 _________ Flatter hierarchies, leaner organisational structures and more collaborative work environments require a different type of leadership and building authority...

Listen to the Trusted Authority - The Podcast podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.