Petra Zink

Trusted Authority - The Podcast

Business EN ↓ 194 episodes

Welcome to the Trusted Authority! The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I'm your host Petra Zink, and I'm on a mission to make the smartest voices heard and recognised, not the loudest. Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry. And that's a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop ove...

Author

Petra Zink

Category

Business

Podcast website

www.impaccct.com

Latest episode

Dec 14, 2025

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Episodes

117. Navigating the Future: Strategies & Tactics for Career Resilience + Relevancy [Interview with Jane Kim] 02.10.2023

No matter the industry or profession you're in right now, the skills that have gotten you to where you are may not necessarily propel you further. Technology, especially AI, is disrupting and reshaping nearly every profession and industry at an unprecedented pace. So, what can you do to future-proof yourself while staying true to your core strengths and values? How can you ensure you remain releva...

116: Redefining Traditional Roles: Providing Value in a Changing Landscape [+ BTS Of My Biz & Career Journey] - Part 1 24.09.2023

Over the last few weeks the focus has been on pivoting, reinventing and shifting gears and that's been for a reason because I'm in the midst of my 4th pivot and only slowly getting a clearer picture as to what it is. So I wanted to set the scene, start the conversion and taking a leave out of my own book and work out loud. Now I haven't quite worked out as loud as I would usually do it myself, sim...

115. Trust as Currency: Strategies For Success in the Trust Economy [Interview with Michelle Hughes] 17.09.2023

Did you know that the level of trust is directly correlated with your profitability, especially when you're in a serviced based profession? And: it's now meaurable and trackable. This week's episode will give you mindblowing insights from a research this week's guest conducted as part of her MBA studies and trust me when I say: you want to take notes because trust is becoming the competitive advan...

114. Mastering LinkedIn Branding for Businesses and Teams 10.09.2023

Leaders realise the importance and value of turning their employees into brand ambassadors and elevate the company brand through personal brands. However, a common concern that comes up is the worry pretty much every company addresses with me: that their staff's LinkedIn profiles were attracting recruiters and their talents are getting poached left, right and center. First things first- It's a ver...

113. Scale Your Personal Brand(ed) Business - The Right Way, aka: With A Team [Interview with Lyra Almoite] 03.09.2023

Building a personal branded presence or personal branded business doesn't mean you have to do it alone and you definitely don't have to do it all. Truth told- I've had support for many years across various aspects, from designing content to setting up systems, automating workflows, building sales funnels, … you name it, I probably had help and today I'm very excited to bring on the powerhouse who'...

112. The Power of Building an Ecosystem for Your Personal, Business, and Leadership Brand 27.08.2023

Where to focus first - your personal brand or your business brand, especially when it comes to monetising your IP? What's the difference between your executive brand and leadership brand? And how can you best build an ecosystem of all of the above to create ripple effects from one to the other? This and a lot more is what we cover in this episode. Personal Brand: This is all about who you are as a...

111. How To Package And Monetise Your IP [Interview with Matthew Mason] 20.08.2023

There are 2 ways how you can monetise your personal brand - either through building a community and giving other people access to it aka leveraging the exposure of brands to an audience that you've grown and nurtured and either doing bonded deals or affiliate marketing. Or: and this is what I'm passionate about: systemising, packaging and monetise your IP by building a portfolio of income streams,...

110. How To Use LinkedIn In 2023 To Build Your Brand Or Business 13.08.2023

In this day and age, most first interactions happen online and it's not just the presence of the bad but also the absence of the good that forms the perception we have about others, meaning: if we can't find someone or their profiles are outdated, we immediately form an option about this person and draw conclusions along the line that they are not up to date or their skills are not up to date and...

109. From Resume To Reputation: How To Stand Out In The [Online] Crowd [Interview with Mitch King] 05.08.2023

I've you've been wondering how to build your personal brand and presence online through content but either not sure how to get started, worried about negative comments or not sure how to manage restrictions from your company doing so - this interview is for you! Mitch King is joining us in this week's episode to share his journey and experience creating content on LinkedIn, some of his learnings w...

108. Redefine, Redesign and Reinvent Your Career and/or Business [Part 2/2] 30.07.2023

This is part 2/2 of a mini-series on career reinvention and redeign. In part 1 (epi 106), we discussed the 5 most common reasons that justify a career change or pivot. If you haven't listened yet, I'd highly recommend to do so because everyone gets in a funk, everyone gets annoyed sooner or later with their team members, their bosses, their projects and tasks. That doesn't mean it's time to hand i...

107. Redefining Leadership: How To Be Quietly Powerful [Interview with Megumi Miki] 23.07.2023

Leadership has changed over time and continues to evolve as we're seeing so many shifts and changes in the economy and world of work. However, most of us still think of leaders are those loud, extraverted and very confident, charismatic people. Until today because this week's interview and insights will show you that there is power in being quiet. Megumi Miki is joining us to share some of her ins...

106. Redefine, Redesign and Reinvent Your Career and/or Business [Part 1/2] 16.07.2023

Whether you're already in the midst of pivoting your career and/or business, you consider a change but not quite sure in which direction or you know exactly what your next chapter should look like but when it comes to actually making the transition ... different story - this 2-part series is for you! In this first part, I explore the 5 most common reasons that justify a change because let's be hon...

105. The Future Of Trust [Interview with Severin de Wit] 09.07.2023

Trust is an interesting concept. It's invisible, it's intangible and yet, it is THE most important aspect when it comes to human interactions and relationships which are the foundations for everything beyond that. The way how we build, manage and rebuild trust has changed and continues to evolve. So naturally, questions come up, like: What is the future of trust? How will it be reflected in Web4.0...

104. [Live Keynote] - Build Your Authority Brand Beyond Your Title 03.07.2023

How to increase your influence, establish your authority and impact outcomes, also when you don't have the official title to do so? This was the main focus for a virtual keynote I gave recently for the ACMP - the Association of Change Management Professionals in May as some of the biggest challenges for change, project or program managers is to be recognised for their contribution and relevance. A...

103. Essential Marketing Assets, Systems, and Processes to Boost Your Authority Brand Through Public Speaking [LinkedIn Live] 26.06.2023

Whether you're already a seasoned speaker, may it be paid or unpaid and want to take it up a notch to get bigger engagements or more of a regular event or you want to explore the world of professional public speaking further, this episode is a special treat for you as we're covering the marketing assets, systems and processes you need to leverage public speaking to build and boost your personal br...

102. The Recession-Proof Executive: 3 Case Studies For Executive Coaching 18.06.2023

The Recession-Proof Executive Recession, high inflation, increasing energy prices, rising interest rates, layoffs and replacement by technology advancements – truth told: there is a lot of uncertainty going on in the market and no matter which profession, industry or even level of seniority you are in – now is the time to get active, and take control over your career and future. As much as the cur...

101. Impact Beyond Words: Grow Your Influence & Authority Through Deep Listening [Interview with Oscar Trimboli] 12.06.2023

Whilst most people associate effective communication skills with what and how things are said, not many consider what hasn't been said / how to listen to understand rather than just to respond. Interesting facts: We spend 55% of our day listening, yet only 2% of people know how to listen.​ We speak at 125 words or minute, we think at 900 words per minute and there's an 11% chance that what we say...

100. Coaching, Mentoring, Masterminds? What's Best For Your Next Step? 05.06.2023

Maybe you've already considered working with a coach because you've heard others raving about it, or you have already worked with a coach and wonder which type of coaching is best for your next step in your career. Wherever you are in your journey, this episode is for you, as I give you the lay of the land when it comes to coaching. Yes, there are a lot of cowboys in the industry, and not all type...

99. Coaches Corner: Reflection on Q1, Lessons Learned, Changes In The Market And Where To Focus On In Q2 29.05.2023

Have you ever wanted to be a fly on the wall and listen in to what coaches talk about when they get together? Well, today is your lucky day! Because the coaches corner is back! The idea of getting together 3 coaches - who also happen to be very close friends beyond work - came to life early January as the regular catch ups we had over the last nearly 2 years with the 2 incredible ladies, Dr Maike...

98. Investment In Your Personal and Professional Growth - The Why, When and In What Behind Making Investments 21.05.2023

The only constant we have in this more complex world of work we live in is change so staying ahead of the curve, learning and growing your mind-, skill-, and tool set is a non-negotiable. However, especially most recently with so much conversation going on around AI and how technology can already replace certain skill sets, professions and disrupts industries, the question is: where, when and in w...

97. The Future Of Education: What Is The New Learning Economy? [Interview with Dr. Michael Rosemann] 15.05.2023

Have you ever heard the term 'educational wellness'? If not - you should because it is the answer to the question what it takes to stay relevant and ahead in this fast-paced and constantly changing world of work. Dr Michael Rosemann joins me for this week's Trusted Authority - The Podcast interview to discuss the future of education, more specifically the future of higher education, to prepare us...

96. [From Expert To Authority] - Master These 5 Skills To Establish Yourself As The Trusted Authority 08.05.2023

The higher you climb, the less it comes down to your personal technical skills and hands on capabilities for the role. Building and having relevant capability is the cost of entry but the more influence and responsibilities you have, the more it is about looking and working 2, 3, 5 steps because as a Trusted Authority, your job is to stay up to date with the latest trends and topics for your area...

95. How AI Impacts The Future Of Work, Careers & Businesses [Interview with Ronsley Vaz] 01.05.2023

If you snooze, you lose! Technology fast-tracks the changes we see and experience in today's and tomorrow's world of work and that impacts businesses, careers and leadership. The question is - where is AI at right now, what changes have we seen already in this short window since it has been made available to the wider public and of course: how to best leverage it to future-proof yourself? This - a...

94. 10 Ways To Master And Translate A Difficult Topic Quickly 16.04.2023

Being a Trusted Authority means being able to translate complex and technical information into language that is easy to understand and compelling to your decision makers and requires a deep understanding of a particular subject matter. However, since we live in a world where new tech, ideas and tools pop up every 2 seconds, it also comes down to being able to understand them and being able to conn...

93. 3 Secrets of Highly Confident, Cut Thorough and Captivating Speakers [Steal Professional Speaker's Secrets] 09.04.2023

While we all can speak, giving a keynote presentation or facilitate a strategy day or run transformational workshops is a different level of speaking. There is a good reason why keynote speakers have a higher rate than trainers or facilitators who educate on a certain framework or teach a specific methodology. Keynotes and pitches are designed to change minds, to inspire to take actions and to lea...

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