Truelogic DX Podcast

In today's fast-paced world, understanding consumer behavior and trends is critical to staying ahead in the game. And with billions of searches conducted worldwide, the internet provides a treasure trove of valuable insights into what drives human behavior and the trends that will shape our lives in the year ahead. In this episode of our podcast, we dive deep into Google's Year in Search 2022 repo...

This is our 9th episode on ChatGPT, because we don’t think we can continue to talk about it and not talk about its impact on the profession we see when we look in the mirror - an SEO. So, let’s clarify something… this is not a conversation about how ChatGPT with Bing is going to Kill Google. In this episode, we are going to talk about how ChatGPT can power your SEO and help you up your game. Hoste...

In a world dominated by modern technology, it's surprising to see the resurgence of analog phones, particularly flip phones from the mid-1990s. From the iconic flip phone to other vintage devices, people are ditching their smartphones for simpler, more affordable options. Recently, young people have shared their unboxing videos and tutorials on achieving a vintage aesthetic with these phones on Ti...

Are your website performance dipping? Are visitors complaining about their experience on your site? Has it been a few years since the last update? Then it may be time for a website audit. A website audit may feel overwhelming at first glance. But don’t let that stop you. Once you’ve run it once, managing your assets in the future becomes a breeze. Let’s take a look at what website analysis is like...

Short-form content’s popularity is rapidly rising. Many people, especially younger generations, are watching videos that are less than one minute long. Major social media platforms are now offering opportunities to create short content. This can make video content more accessible for viewers and content creators. In this episode, we’ll talk about some of these popular short video formats and how y...

Alphabet, the parent company of Google, and Microsoft are in a race to become the dominant player in the AI chatbot market with the recent launch of Google’s “Bard” and Microsoft’s announcement of a forthcoming AI product which is the inclusion of ChatGPT 4 on Bing and Microsoft Office. Both companies aim to use AI technology to improve their respective search services, Bing and Google Search, whi...

New artificial intelligence chatbot ChatGPT has taken the internet by storm. Having such a high-quality general-purpose chatbot available to anyone has sparked the wildest imaginations, and there have been crazy applications. Is ChatGPT the revolutionary AI we’ve all been waiting for? Or is it just another fad that’s raced to the finish line before technology could keep up? Hosted on Acast. See ac...

In today's world, you can't afford to be static. With so many social media channels available at our fingertips, reaching out to other platforms can help you connect with new customers and keep your business running. Laszlo Lim, one of the managing partners of Invictus PH, a business strategy and communications solution company, talks about the importance of diversifying your social media channels...

Just as countries embarked on a return to pre-pandemic normality, global headwinds started to blow, threatening to derail a full economic recovery.  Despite these macroeconomic headwinds, the Philippines remains on course with e-commerce seen to drive its digital economy surge to $35 billion. Hosted on Acast. See acast.com/privacy for more information.

What’s all the hype around Web 3.0? Talk to most people that write or cover tech, and you’ll get a lot of buzzwords: decentralized, blockchain, privacy, and artificial intelligence. But what do these mean? In this episode, we’re going to dip our toes (we’re not going to deep dive) into Web 3.0 and help you understand what’s coming and why you should care.  Hosted on Acast. See acast...

Vince Golangco, CEO of the top online magazine in the country, When in Manila, joins us in this Truelogic DX episode to share how his company has stayed on top of its game for over a decade. He also shares its humble start, how he grew the team, and some of the growing pains they encountered in the beginning. With close to 200 social media platforms to choose from, Vince also shares tips on how to...

The web offers a wide array of technologies and it’s easy to get lost in all the choices.  Some are straightforward and they tend to be open-sourced. Some are sophisticated and can do anything from simple scheduling to training natural language AI. But with all the technology available to us today, how do you know which technology is for you?  Hosted on Acast. See acast.com/pri...

S&R and Landers are the two fastest-growing membership shopping stores in the Philippines today. These online grocery stores have been popular over the past few years, as more Filipinos have embraced online shopping. But the question is: Which is the better online grocery store in terms of SEO? Hosted on Acast. See acast.com/privacy for more information.

It’s been a fast year so if you’re into digital, we thought we’d help make sense of how it’s fared. Continuing our conversation on the 2022 wrap-up, here’s a quick overview of digital advertising performance for 2022. Hosted on Acast. See acast.com/privacy for more information.

Driven by the release of pent-up demand from consumers, the Philippine economy is projected to surge to a 7.2% growth in 2022 and will average 5.7% percent growth in 2023, according to the Philippines Economic Update (PEU) released by the World Bank. As 2022 is about to close, how did the Philippines do in terms of progress? Hosted on Acast. See acast.com/privacy for more information.

If you think real estate SEO is just like any other business’s SEO, then think again. Studies have shown that 95% of home buyers begin their home-buying journey online. This means that you should be positioned well enough to capture these leads. That’s where real estate SEO comes into play. In today’s Truelogic DX Podcast, we will share some helpful tips to make sure you’re more competitive i...

For SEO to be successful in the financial services industry, it is crucial to follow Google's algorithm updates and best practices. Around 90% of users click on the first results that appear on SERP, which makes SEO for banks very important. The competition is always high in the finance and banking sectors, especially with the rise of fintech but SEO can help financial brands stay on top. Let...

In the digital marketing world, change is always constant. So, it’s no surprise that 2023 is shaping up to be a year of big changes.    Do you want to know which digital marketing trends will dominate in 2023 and which you should apply to your business? In today’s episode, we keep an eye on them and see how you can use them to your advantage.  Hosted on Acast. See acast.com/privacy...

If you want to scale up your marketing, you will need talented people who can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? Shell’s Head of Global Content Strategy Jason Cruz joins us in today's episode to find out which decision is better for you. Hosted on Acast. See acast.com/privacy for more information.

If you want to scale up your marketing, you will need talented people who can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? Shell’s Head of Global Content Strategy Jason Cruz joins us in today's episode to find out which decision is better for you. Hosted on Acast. See acast.com/privacy for more information.

We’ve said it before and we’ll say it again: content is king. Businesses that use content marketing see 6 times more conversions than companies that don’t. But if you want to have an effective content marketing strategy, you need to keep it up to date with the latest trends. Luckily, we’ve penned down some content marketing trends that will be applicable in the next year, and that will help you me...

Understanding how web development vs SEO stack up against one another and how they work together is a crucial part of any digital marketing approach. The success of your website isn’t about web development vs SEO. It’s about using web development and SEO in harmony together.  In today’s Truelogic DX Podcast, let’s go over some of the essential things digital-age business owners and marketers...

When looking for a product or service online, you’re more likely to choose a business near you. This is where local SEO comes in handy. Local SEO helps increase awareness in new markets by ensuring that your content includes the top search terms in your specific target area. In this episode, we share the latest local SEO trends that are essential for the growth of your business within a targeted l...

Did you know that 65% of digital marketers state that link building is the hardest part of SEO? In today’s episode, we decided to change things up and make things easier for you as we share some of the effective ways to find new link opportunities that can help improve your website’s ranking.  Hosted on Acast. See acast.com/privacy for more information.

The evolution of shopping from conventional stores shifted to online shopping, paving the way for the growth of the e-commerce industry. One can now explore almost all types of products online, from electronics to home essentials, from groceries to fashion. Zalora and Shein are the top online fashion destinations in the Philippines. But which of the two performs better in terms of SEO and other di...