Truelogic DX Podcast

In the first part, we talked about the demand for digital marketers, the advantages of choosing a career in this field, and most notably the skills needed to be a digital marketer. This time, we’ll talk about some tips on landing a job in this industry and how you can improve and transform your skills in digital marketing. Hosted on Acast. See acast.com/privacy for more information.

Are you wondering if digital marketing is the right career for you?  According to LinkedIn, the Digital Marketing Specialist role is among the top 10 most in-demand jobs with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.  With so many opportunities for professionals from creative to technical, n...

From research, review, all the way to purchase, the Philippine audience quickly transitioned to digital. With 12 million new digital users during the pandemic, adoption to digital channels grew from websites, Facebook pages, YouTube channels and even TikTok. To help marketers and digital leaders navigate this new landscape, we pulled together the 2021 Annual Reports on digital and the developments...

Do you remember the time of having to set up separate admins for Facebook business pages? Are you still managing your pages and ad accounts for your brand through your personal account?  Facebook Business Manager is going to be your best friend. It is a one-stop shop that keeps your Facebook business assets centralized, safe, and organized. In today’s Truelogic DX Podcast, we will learn more...

When people go to find a product or service online, it all starts with a search. In fact, at least 68% of online experiences start with a search engine. This proves how vital SEO is to your business and ensuring your brand is at the top of the search results. While achieving great SEO results does take time, it’s an investment worth making. Learn more about the importance of this digital marketing...

With the continuous and fast growth of the digital marketing industry, it is a no-brainer that the demand for digital and social media marketers will rise. In fact, data from LinkedIn shows that the demand increased by 116.4%. But the question is: do you have what it takes to be a good social and community manager? Hosted on Acast. See acast.com/privacy for more information.

Are you using social media for your brands the right way? What are your reasons for having social media brand accounts in the first place? How often do you review your social media accounts and campaigns? Join the Truelogic Social Media Team as they shed light on businesses’ social media practices and how it affects – both positively and negatively – their brand and customers behavior. Hosted on A...

Does the shirt you like on one website keep popping up when you are randomly surfing the net? Is it following you? That’s the power of remarketing.  Remarketing is the practice of serving ads across the internet to people who have already visited your website and it has the potential to rocket your conversion rates to new heights. It might represent a complex strategy that’s new to your marke...

Who would win the fight in Carousell vs Ebay? Carousell and Ebay are now the most successful and popular marketplaces in the world. While there are a growing number of alternative marketplaces available to sellers, these two titans of online shopping still stand head and shoulders above the rest. To help you make the right call to determine which marketplace is the best fit for your brand, we’ve c...

The digital age has changed the way marketers communicate with and sell to B2B audiences. A study also revealed that 82% of marketers consider B2B digital marketing as a new “business driver” and 65% of marketers plan to increase their B2B digital marketing spend.  In today’s Truelogic DX Podcast, let’s discuss how you can implement an effective B2B digital marketing strategy for your busines...

For any small or large-sized business, SEO is an aspect of marketing that simply cannot be ignored. Marketers say 89% SEO is effective for their business. It is where your customers are, and it is there that you need to stand out to them and stand apart from the competitors. However, SEO for small business versus for an enterprise are two completely different things.  In today’s Truelogic DX...

Join one of the pioneer SEO practitioners in the Philippines and Truelogic Inc.’s Managing Partner Bernard San Juan III as he delivers one of his in-demand lectures about the basics of SEO in the first ever free Truelogic DX Masterclass. In partnership with BusinessMirror , Truelogic DX Masterclass is a two-hour seminar that will cover the fundamentals of SEO and its practical application in today...

Join one of the pioneer SEO practitioners in the Philippines and Truelogic Inc.’s Managing Partner Bernard San Juan III as he delivers one of his in-demand lectures about the basics of SEO in the first ever free Truelogic DX Masterclass. In partnership with BusinessMirror , Truelogic DX Masterclass is a two-hour seminar that will cover the fundamentals of SEO and its practical application in today...

How do you know what to write about? What topics should you cover in your niche to effectively pull traffic, leads and customers? How do you stand out from your competitors? The answer is simple: conduct a content gap analysis. If done right, you will know how to provide the best value possible to your target audience. In today’s Truelogic DX Podcast, we will help you find holes in your content so...

Content marketing can help you attract leads, win more sales, and grow your business. At least 47% of buyers view three to five contents before engaging with a sales representative. Seventy-two percent of B2B marketers say content marketing increases engagement and the number of leads they generate. In today’s Truelogic DX Podcast, we will guide you through the best content marketing planning proc...

Google AdWords is one of the best ways to generate traffic for your business online. With everything being sold and bought through the Internet on websites, using mobile phones and laptops, there is no product that doesn’t go through online transactions.   The fact that Google had generated a revenue of almost $210 billion in 2021 indicates that nearly all businesses worldwide are using...

Three strikes and you’re out! In September 2021, Google Ads began testing its three-strikes pilot program for accounts that repeatedly violate ad policies. Recently, Google has updated its violation policies where strict penalties will be given for violations, including the third strike resulting in account suspension. This new three-strike rule will be implemented in June 2022. Hosted on Acast. S...

Uniqlo and Bench battle fiercely to win the hunger games in the Philippines! But how do these clothing brands compare on SEO and marketing? It's a GAME ON Truelogic DX Podcast! Hosted on Acast. See acast.com/privacy for more information.

Today, nearly six in 10 people worldwide use social media. As social media continues to evolve, new trends are coming up at a harrowing pace. In order to remain competitive, businesses continue to look for ways to battle for consumer attention while staying true to their brand values.  Don’t get left behind and stay up-to-date on these biggest social media trends for marketers in 2022. Hosted...

The digital age has changed the way marketers communicate with and sell to B2B audiences. A study also revealed that 82% of marketers consider B2B digital marketing as a new “business driver” and 65% of marketers plan to increase their B2B digital marketing spend.  In today’s Truelogic DX Podcast, let’s discuss how you can implement an effective B2B digital marketing strategy for your busines...

Reputation matters. Becoming a well–known and established brand requires a solid reputation. Nearly every element of running a business is tied to how your customers perceive you and what they think of your brand. By implementing online reputation management strategies, you can ensure that your business is being noticed and talked about for all the right reasons. Learn how to use the power of ORM...

The ability to build and nurture high-quality client-agency relationships is one of the most significant factors contributing to long-term success as a business.  With strong communication, clear expectations, and trust between both parties, your agency can build a reputation for total client satisfaction. Learn about the Fundamentals of Digital Marketing and the Best Survival Skills in the c...

The US has unveiled a new privacy bill that would ban targeted advertising on digital platforms by social media giants like Facebook, Google and others. Introduced on Jan. 18 by Reps. Anna Eshoo and Jan Schakowsky and Sen. Cory Booker, 'The Banning Surveillance Advertising Act', seeks to limit the ways that Big Tech serve ads to their users, banning the use of personal data altogether. Will t...

Shopee and Lazada are now the biggest e-commerce platforms in the Philippines. Due to the pandemic, the digital acceleration in the country increased exponentially and with that, we’re here to dissect the two giants’ performance in terms of performance gaps, usability and design. To get the creative insights from Truelogic, Gab and Ant also joined the episode as they shared their personal and prof...

Did you know that the Philippines is ranked 6th as the fastest-growing country by podcast listening? Since the start of the pandemic, there’s an unprecedented growth of over 42% increase in podcast consumption globally while 100% in the Philippines alone with 31 million active and regular listeners.  Founder and CEO of Podcast Network Asia Ron Baetiong gives an overview of how podcasting tran...