Truelogic DX Podcast

Everyone's talking about AI. The problem is AI is not talking about you. But do you want it to? Are there consequences to being in or absent… Generative Engine Optimization (GEO) – The practice of optimizing your brand so it gets cited or mentioned by AI tools like ChatGPT, Google AI Overviews, and other LLMs. It’s not just about ranking on search anymore—it’s about whether AI systems recogniz...

In this episode of Truelogic, we sit down with Raymund Sison, founder of Lennon Group and Chair for Digital Creativity at DMAP, to talk about one of the biggest shifts happening in marketing today: interoperability. As brands work with more agencies, vendors, platforms, tools, and internal teams, the challenge is no longer just creativity, media, SEO, data, or social. The real challenge is getting...

Join Truelogic’s Managing Partner Bernard San Juan and Ayman Alih, Director of Beyond Impact powered by M-Commerce, as they unpack how social commerce is evolving in the Philippines, from buyer behavior and channel choices to live selling, checkout habits, and what it really takes for brands to succeed.

Join Truelogic’s Managing Partner Bernard San Juan and Lead SEO & Digital Strategist Timo Uichico as they dive into how AI Overviews are changing search and what marketers can do now to stay visible and trusted.

Sheila Paul, CMO of Home Credit, joins Truelogic DX to reveal the KPIs that matter most for 2026 marketing. Discover why Filipino benchmarks, cart abandonment, and mobile-first habits are reshaping what brands should really track—beyond just clicks and likes. Learn which metrics actually move the needle for business growth, and how to focus your team on what counts.

As AI transforms how we search, the rules of discoverability are being rewritten. In this Truelogic DX episode, we explore how search engines—especially Google— are evolving into AI-powered answer engines that prioritize context, authority, and relevance over simple keyword matches. Truelogic Managing Partner Bernard San Juan III breaks down the science behind this transformation— from how AI over...

Truelogic Managing Partner Berns San Juan sits down with Denise Haak, Assistant Vice President and Head of Product Design at Globe, to discuss customer experience and conversion rate optimization (CRO). Key topics include identifying and addressing design flaws that hinder conversions, as well as the role of UX/UI in fostering brand loyalty and personalization. Haak also provides insightful critiq...

Join us for an insightful episode featuring Berns San Juan, Managing Partner at Truelogic, as he discusses the booming digital economy in the Philippines. Recently appearing on ABS-CBN News Channel’s Market Edge, he shares how Filipino businesses can take advantage of this growth to not only survive but also thrive in a fast-paced digital world.

Today we are talking about Google anti-trust trial that’s currently taking place in a federal courthouse. No it is not the one you are thinking of. It is the second anti-trust case. Google is going head-to-head with federal prosecutors and a group of states claiming that it has been using its dominance to control the tools used to buy, sell, and broker ads online. So, will Google take another L, o...

This episode will explore how companies and organizations can prepare for and respond to crises, in the context of the CrowdStrike outage. It focuses on the importance of a communication playbook to better manage and respond to public backlash from a marketing perspective.

In this episode, we’re tackling the holiday madness that kicks off as early as September in the Philippines! We’ll talk about how Filipino shoppers go all out during the ‘Ber months’ and what that means for your online store. From holiday shopping trends to must-do tips for prepping your eCommerce site, we’ve got you covered so you can keep up with the Christmas rush.

Join host Ibarra Villaseran for an insightful conversation with Pam Valenzuela, Vice President for Marketing at Conception-Carrier. They dive into her 25-year journey in marketing and sales, the importance of building brand love, and her role in mentoring young marketers at the 2024 PANA Brand Academy.

We’re diving into the world of website content, and no, we’re not talking about the type of content you might be familiar with. We’re pitting two insurance websites against each other – Sun Life and AXA Philippines – and placing their content under the microscope, examining every nook and cranny of their websites to see how their content strategies stack up against each other.

The content teardown will do a side-by-side comparison of the on-page and off-page optimization strategies of PLDT Fiber and Converge ICT, two internet service providers in the Philippines. The episode will analyze organic traffic, backlinks, domain authority, impressions, page speed, and website health scores.

In this episode, host Ibarra Villaseran sits down with the winning team from the PANA Brand Academy - Shaena Angelica Manzano (Senior Marketing Manager of Ayala Malls), Miguel Alfonso Santiago (Marketing Officer of Avida Land Corp), and Ma. Kristina B. Palma-Mamaril (Acting VP and Public Affairs Head of SSS). They discuss their experiences, challenges, takeaways, and tips from the 4-day seminar fo...

You know that feeling when you scroll through social media and suddenly see an ad for exactly the product you've been wanting? That's the power of personalization in action. But what if we told you this is just the tip of the iceberg? In this episode, we will talk about the future of personalization and how AI will change customer experiences making them more tailored, efficient, and impac...

In this episode, we're diving into an SEO showdown between two of the oldest drugstores in the Philippines: South Star Drug and Mercury Drug. We'll check out their on-page and off-page optimization strategies to see how they stack up in the competitive world of online visibility.

Going beyond the product and selling the experience is the new way to market goods. Experience is the new commodity and developing content that connects with your target market is the way to go. On this episode of Truelogic DX, we’ll talk about the importance of emotional marketing for millennials and gen Z and why pulling at people’s heartstrings instead of telling them about your product feature...

Filipino audiences crave authenticity and trust. They rely heavily on peer recommendations and real-life experiences before making purchasing decisions. This is where UGC shines. But what about big brands, the established players in the market? We'll explore how enterprise brands in the Philippines can leverage UGC to not only connect with their audience but also boost SEO and drive growth.

Getting on the first page of search results is undoubtedly the ultimate goal of SEO work. However, the reality is that you won’t get there fast, if at all. Is this game all or nothing? This episode will cover the competitiveness of first-page search results and the potential of everything after.

While Google's dominance is undeniable, accounting for 90.8% of the global market as of May 2024, we'll explore a promising frontier that could change how we search—artificial intelligence. Join us as we discuss three popular AI tools that rival Google in providing information, directions, activity suggestions, and product recommendations.

Despite the rapid rise of AI-powered alternatives like ChatGPT, Gemini, and others, Google’s search algorithm remains the search marketer’s most coveted and secretive data. Recently, a massive data leak gave the world an unprecedented look into Google’s black box. Learn more about the leak and details about the closely guarded secrets of the leading search engine and what this means for your busin...

The Philippine tourism industry is a vibrant sector that has significantly contributed to the country's economy. With its stunning beaches, rich cultural heritage, and diverse natural landscapes, the Philippines attracts millions of tourists from around the world. On this episode, let’s explore the role of digital marketing in the Philippine tourism industry, current trends, practical applicat...

Is it better to open an account and sell at a popular online marketplace like Facebook Marketplace, Shopee, Lazada, or Carousell? Or are you better off investing in an ecommerce website of your own? In this episode, we will compare and contrast e-commerce platform and online marketplace to help you decide which one is for your business.

There’s been a lot of news in the AI space. There’s nVIDIA’s stock soaring by 240% in 2023 and another 60% in 2024. There’s OpenAI's GPT-4o and Google's Gemini Live. We got SORA. And while all of this is exciting, we will talk about AI adoption in the Philippines.