Truelogic DX Podcast

The e-commerce industry in the Philippines is experiencing significant growth, driven by increasing internet penetration and changing consumer behaviors. Let's explore the current e-commerce landscape in the Philippines, diving into weekly online shopping activities, key drivers of purchases, top consumer goods, and some tips on how you can leverage this for your business.

In 2023, the Philippines stole the spotlight as the fastest-growing economy in Southeast Asia with a growth rate of 5.6 percent—a strong contrast to other countries like Singapore, Thailand, and Malaysia. Let's dive into the key industries driving growth in the Philippines alongside projected expansion, current trends, and business opportunities.

Join host Ibarra Villaseran as he talks with Tanya Deakin, Vice President and Head, Corp Comms and Brand of Security Bank Corporation on Digital Primer. From reminiscing about initial encounters with digital marketing to discussing current challenges and opportunities in the Philippines, Tanya provides invaluable insights and practical advice for businesses striving to keep pace with the digital r...

We keep hearing such labels as Baby Boomers, Generation X, Millennials, and more recently, GenZ, especially in media and advertising. So, how do we make sense of generational terms within the Philippine setting? Join us as we define each generation, explore their key behaviors, discuss their preferred digital channels, and offer valuable tips for businesses aiming to connect with diverse age group...

Truelogic Managing Partner Bernard San Juan III takes a journey down memory lane to celebrate a significant milestone - our 100th episode! Join us as we look back on our beginnings and learnings, revisit some of our favorite Truelogic DX podcast episodes from the fundamentals of digital marketing to branding, and share our excitement about what's to come.

Filipinos are a nation of animal lovers with two-thirds owning a dog and over 40% of households having at least one cat. Interest in pets rose significantly during the pandemic and, as a result of the larger number of pet owners in the country, it is expected that the pet food market will increase in the coming years. Who won the internet and what does it mean for your business?

Did you know that we spent $1.76 billion on digital advertising in 2023? According to the latest report of We Are Social and Meltwater, this is more than half, 59.1% to be exact of the total ad spend of the country. What industries are doing great with Google Ads, and who needs help with the costs and getting people interested? Digital Marketing - Any marketing that uses electronic devices and can...

Join host Ibarra Villaseran for an insightful discussion on Digital Primer with Cecille Mariño, the General Manager of Lionsgate Play Philippines. With over 25 years of expertise in telecommunication and fast-paced consumer industries, Cecille offers a unique perspective on the transformative power of mobile-first strategies in today's rapidly evolving market.

Being the major airlines in the country, both Philippine Airlines (PAL) and Cebu Pacific (CebPac) dominate the skies in their bid to compete with each other. While the former is a long-standing figure in local aviation, the latter is a budget airline whose entry into the market has shaken up the industry. But what are the strengths and weaknesses of both airline giants when compared side by side i...

In this episode, we delve into the intricate world of social media advertising and explore how users engage with ads online. From scrolling through feeds to clicking on sponsored content, we uncover the various ways people interact with social media ads and the underlying motivations driving their actions. Join us as we dissect the psychology behind user behavior and uncover strategies for creatin...

Artificial intelligence (AI) is a rapidly evolving field that has changed how businesses operate across various industries, including content marketing. But how do you effectively integrate it into your marketing mix?

Join host Ibarra Villaseran as he talks with Patrick Marcelo, Marketing Manager & PR for IKEA Philippines, on Digital Primer. Explore the evolution of social media, the rise of mobile-first approaches, and the changing dynamics of digital marketing. Gain insights into IKEA's journey in the Philippines and the power of real-time analytics in shaping marketing strategies.

Discover the pivotal role of integrating local languages, notably Filipino in building authentic audience connections in your digital marketing campaign.

Explore the evolving landscape of Filipino digital consumers in 2024, exploring their demographics, online behaviors, e-commerce trends, and the impact of culture on their digital interactions.

Over the years, we've probably seen dozens of “Site Migrations” from big brands. Except for a handful, the site migration usually ends with “and they all moved from one crisis to another.” That being said, we're going to talk about the process of site migration, but we'll do it using a house-moving analogy.

In 2024, a big change is coming– the start of Google’s third-party cookies phase-out which marks a major shift in digital advertising and website tracking. Google has already testing this since January 4th, so the time without cookies is getting closer. What does this bring to the online advertising world? What can publishers and advertisers expect, and how can they prepare for Google’s total shut...

Conversion Rate Optimization is used to increase the percentage of visitors who take a desired action on your website. It will likely encourage more of your website visitors to become engaged followers and purchasers. Let’s take a look at things that you can control to influence your users when it comes to your website.

It's that time again when we close out one year and we enter another. So in today’s episode, let’s take a deep look at how the Philippine Digital e-Conomy has progressed over the years, especially in 2023.

Last September, Google announced backlinks as not one of the biggest factors for ranking anymore. Gary Illyes, an Analyst on the Google Search team and one of the best sources of insider Google information, suggested SEOs may be overestimating the importance of backlinks by saying that he no longer believes that they are a top 3 ranking signal. In today’s episode, let’s explore how Google’s perspe...

Did you know that Meta has launched its first smart glasses with a display? Have you heard that Mastercard has harnessed the power of Natural Language Processing to create a Facebook messenger bot that can decipher customer needs and automate payments? And, would you believe that Netflix has saved a staggering $ 1 billion in annual revenue by leveraging AI to enhance its personalized recommendatio...

With great power comes great responsibility, and businesses must be prepared for the unexpected: a social media crisis. A social media crisis doesn’t have to mean the end of your brand’s reputation because the actions you take to get ready for and address them are within your control. So, regardless of the size or type of your business, it's always beneficial to have a crisis management plan o...

Join me as we set off on an intriguing exploration of the digital marketing landscape with the remarkable Bobby Simborio. We’ll navigate through his compelling journey across varied terrains of advertising, from a dynamic full-service Filipino agency to the challenging realm of publishing and the brand side. Bobby candidly shares how his career trajectory intersected with the advent of digital tec...

Ever wondered how the digital marketing landscape in the Philippines is shifting? Join me, Bern San Juan, as I shed light on the fascinating changes that occurred in 2023 and what’s on the horizon for 2024. This episode is teeming with data, trends and strategies from 73% of Filipinos expressing concerns about online privacy to the growing relevance of email marketing. Yes, you read that right, em...

Did you know that ransomware and extortion cases in the Philippines increased by 57.4% in 2022 with 11 reported cases across key sectors? Threat actors are utilizing more aggressive tactics to pressure organizations, with harassment being involved 20 times more often than in 2021, according to Palo Alto Networks. The 2023 Unit 42 Ransomware and Extortion Report showed the Philippines took up the 4...

Savvy businesses know that it’s absolutely essential to have a presence on social media, but to have and maintain a strong presence on sites such as Facebook, Twitter, and Instagram is all about the right approach. Having a strong social media content strategy is important for figuring out what you want to say, but what’s just as important is how you say it in order to make the biggest impression...