Truelogic DX Podcast

In this episode of Digital Primer, industry expert Ibarra Villaseran interviews JP Paglinawan, the General Manager of ANTA Philippines. With over 20 years of experience in the retail industry, JP shares his insights on digital marketing and his encounters with digital in his profession. He discusses the early days of digital in the early 2000s and how it was treated in his career. Tune in to learn...

The Philippines has one of the longest Christmas holiday celebrations in the world. In some houses, trees are up, lights are on, and stuff is piling ready for gift wrapping. While most brick-and-mortar stores are opening up, online shopping is still dominant—as a channel for both purchase and discovery. For context, 81% of year-end shoppers made online purchases in 2021, while just 62% shopped in-...

Join us for the final episode of our three-part series on Google Analytics 4 (GA4), hosted by SEO expert Bernard San Juan III, this episode explores the significant changes GA4 brings to data tracking. Discover how GA4 differs from Universal Analytics, from its interface to its metrics. Whether you've already migrated or are considering the switch, gain insights to stay competitive in the digi...

Just a couple of weeks after Google celebrated its 25th birthday, the tech giant will face hard questions from the US government about how it orchestrated its dominance of internet search. It's the government's first major monopoly case to make it to trial in decades and the first in the modern internet age. The outcome of the landmark case could bring significant changes to Google and the...

On July 1, 2023, Universal Analytics ceased recording website data, and Google Analytics 4 (GA4) became the sole method for tracking new data through your Google Analytics account. GA4 is not a mere redesign of Universal Analytics, it’s a brand-new product. While it offers a lot of the same functionality, it’s also doing things quite a bit differently — from its interface and available metrics to...

On July 1, 2023, Universal Analytics ceased recording website data, and Google Analytics 4 (GA4) became the sole method for tracking new data through your Google Analytics account. GA4 is not a mere redesign of Universal Analytics, it’s a brand-new product. While it offers a lot of the same functionality, it’s also doing things quite a bit differently — from its interface and available metrics to...

Join Ibarra Villaseran, Client Service Director of Truelogic, and special guest Princeton Tan, General Manager of Consumer Care Products Inc., as they explore the fascinating world of "Micro-Moments." Discover how these small, yet impactful chances are shaping the consumer journey in the digital landscape and how brands are capitalizing on these fleeting opportunities to drive engagement and incre...

Episode Description: As marketers looking to craft effective web content, we're always striving to get the most out of our efforts, and that's where content repurposing comes in. But how do you execute it effectively? Well, that's what we're here to explore today. Here’s what you need to know to get more mileage out of your available material. TRUELOGIC SHOW NOTES Digital Marketing - Any marketing...

Just last year, the Philippines' GDP surged to $400 billion, outpacing ASEAN and global averages with this booming GDP, vehicle sales, real estate, and reduced poverty. With the rise of online shopping and a projected $600 billion economy by 2028, we'll help you understand how you can make the most of this economic boom. Hosted on Acast. See acast.com/privacy for more information.

 Hosted by Ibarra Villaseran, Client Service Director of Truelogic, gain practical strategies to leverage micro-moments for marketing success. He is joined by Yoj Vestudio, a senior portal and digital UX officer with over 10 years of experience, who reveals the critical role context and communication play in Google's micro-moments. Without the tech nosebleed, tune in for a dynamic conversatio...

After months of speculation and secrecy, Mark Zuckerberg’s long-rumored competitor app to X is here. Threads were unveiled as a companion to Instagram, the popular photo-sharing network that Mr. Zuckerberg’s company, Meta, bought more than a decade ago. To learn more about how to use it and what features are available in this app, keep on listening. Hosted on Acast. See acast.com/privacy for more...

Are you ready to revolutionize your real estate marketing game? Join us on the Digital Primer Podcast, where we're breaking new ground in the world of digital marketing. In this episode, Ibarra Villaseran, Client Services Director at Truelogic, sits down with Jayme Uy, a real estate marketing professional. With an innovative and resourceful approach, Jayme bridges the gap between academia, advocac...

On a scale of 1 to 10, can you gauge your level of understanding when it comes to paid advertising? Despite the fact that 45% of small businesses engage in some form of online advertising, the concept of pay-per-click (PPC) remains elusive for some. As a digital marketer, it is essential to possess PPC skills in your arsenal or, at the very least, have a basic comprehension of it. Let's talk about...

The question of when to rebrand your business is one that arises for almost every company at some stage, particularly if you have been operating for several years and encounter challenges with your current branding or if you simply feel that your logo needs a fresh look. And while rebranding can be extremely beneficial in certain situations, it’s not a decision to take lightly. After all, rebrandi...

Embark on a digital journey like no other with the Digital Primer Podcast, hosted by industry expert Ibarra Villaseran, Client Services Director at Truelogic. Join Ibarra and marketing veteran Ruby Rodriguez as they dive deep into real-world digital conversations without the tech nosebleed. From their combined expertise and experiences, gain actionable tips and practical advice to thrive in the di...

Discover why platforms change their algorithms, how algorithms work on popular platforms like Facebook, Twitter, Instagram, and TikTok, and the effects on content visibility, relevance, engagement, format, quality, and discoverability. Gain valuable tips for adapting to algorithm changes and maximizing content visibility. Whether you're a marketer or curious about social media algorithms, this epi...

Backlinks serve as an endorsement of your content and show search engines that other websites consider your content valuable and worth linking to. However, not all backlinks are created equally, as search engines such as Google evaluate the quality, relevance, and authority of the linking website while assessing your website's backlinks. In this episode, we'll review the basics of link building an...

Have your performance metrics on conversion landing pages plateaued? Organic results in search generating the same ol’ click-through rate? Well, it’s clear it’s time to shake things up. Conducting a well-organized content audit with the goal of enhancing specific metrics sheds light on where your existing content is falling flat and how it can be improved. In this podcast episode, we’ll talk about...

In today's world, likes and follows are not enough to sustain a brand's online presence. To be successful in the digital landscape, companies need to understand how to leverage the power of social media to build brand legitimacy and drive lead generation. Let’s dive into the importance of inbound marketing and lead generation marketing, and how social media ads can help promote your brand. Hosted...

Have you heard the news about Google’s latest update? Codenamed Project Magi, it is expected that this will develop into a new search engine replacing the traditional Google search engine that we are all familiar with. A lot of the details of Project Magi are still being kept under wraps but with approximately 160 engineers working on this, we are expecting big things. But the question is: Will it...

Given that Google has a search history of over 20 years and conducts more than two trillion searches each year, it's not unexpected that the search engine updates its algorithm regularly. In fact, in the last year alone, Google Search has undergone more than 3000 changes. Learn what you need to do to improve your website so it won't just survive a Google core update – but maybe even thrive. Hosted...

With the digital marketing market expected to grow at a CAGR of 32.1% by 2028 and over 6 billion internet users projected by 2027, the demand for skilled digital marketers soaring. In this episode, we'll explore the top digital marketing careers, technical and soft skills required, and tips to kickstart your digital marketing career. Hosted on Acast. See acast.com/privacy for more information.

In this episode, we explore TD Consulting PH founder and industry expert, Dennis De Silva, a.k.a Tser Dennis' journey from a graduate of business management and accountancy to becoming a successful digital marketer and renowned writer. He also shares his expertise on content marketing and the latest changes in the digital marketing landscape and how he has adapted his strategies to stay ahead of t...

Online reviews are an effective word-of-mouth marketing strategy in the digital age, providing outside perspectives on products and services. Consumers also rely on reviews to make virtually every purchase: Amazon for a new coffee maker, Trip Advisor for an upcoming vacation to Costa Rica, Google to find a good handyman, and Yelp for a fun tapas restaurant.  Getting people to leave revie...

Discover the transformative power of brand storytelling and how it can help you connect with your audience on a deeper level. Whether you're a startup looking to establish your brand identity or an established business looking to refresh your brand, this episode will provide valuable insights into the power of brand storytelling and how you can leverage it to connect with your audience. Hosted on...