Today in Digital Marketing

TikTok goes after Instagram’s e-commerce features Turns out advertising Reddit may not be such a bad idea after all Why the SEO tactics you’re using may cause your links to get banned And Google says “Ooops — you may not have had as many sales as we told you you had.” The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today...

YouTube is the new edgelord Twitter finally fixes their authentication quagmire It’s been a bad week for SOMEBODY at Google And some Black Friday advice — whether you’re in e-commerce or not The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by engageQ digital . Can we help you wi...

A new pricing model comes out — paying per physical store visit Facebook now has a bug status page for Ads Manager. And the page… has a bug. A NIFTY script that’ll keep your Shopify inventory in line with your product ads TripAdvisor is the latest to launch their own ad platform And Google fixes recipes. Thank God. The Premium feed, with exclusive deep-dive interviews with social algorithm experts...

Some potentially good news about social ad prices heading into Black Friday A brilliant way to keep bad customers out of your targeting groups Is improper attribution the single biggest issue for our industry right now? And an excerpt from the Ecommerce Influence podcast about calculating ROAS — the RIGHT way. The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is...

One huge brand removes tracking pixels entirely from their site Why you shouldn’t trust Facebook’s suggested post times Snapchat now allows much longer video ads And learn from the big mistake we made at MY agency this morning The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by...

Google tries its hand at social media again, if only barely Facebook’s change to vertical videos will impact a LOT of marketers Is TikTok about to change its name? A warning for those of you using Facebook’s dynamic ads The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by engageQ...

Twitter changes its mind on blocking cause-related ads A nice update to Creator Studio for agencies or multiple-location brands A new placement looks like it’s coming to Facebook ad And a roundup of this week’s changes to the Facebook Ads manager The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing i...

Facebook might be removing your ads’ link descriptions Yes, your Return on Ad Spend metric is down. Everyone’s is. Adobe rolls out a real-time and cross-channel data platform It’s beginning to look a lot like I should be an Instagram influencer The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is...

YouTube wants to know how kid-friendly you are Which video formats perform best on Facebook? We have the answer A nice new feature from LinkedIn if your brand uses any kind of CRM And a cool little tool that will get you a transcript from online videos — for FREE The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Di...

Facebook’s ads manager crashes Instagram is positioning itself against TikTok Google will narc on your brand’s web site And Facebook pulls one of the best ad formats in existence, because of course they did The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by engageQ digital. Can...

Catalog ads in What’sApp Facebook’s new campaign recommendations aren’t really helpful at all A new way to see the targeting your competitors are using And your annual reminder to NOT screw up November 11th The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by engageQ digital. Can...

Ad Recall lift studies — now, without a huge budget. But there’s a catch. YouTube launches Shopping ads just in time for the holiday season Ads in Google Images are now a thing, because of course they are The stupid marketing blunder of the day is by an Instagram influencer… you know you love to hear about those, you horrible person you The Premium feed, with exclusive deep-dive interviews with so...

Instagram is locking brands out of their accounts. Again. Facebook plans to limit how many ads you can run at one time. Some nice tips on getting more YouTube views using its new Timestamp feature And why you should get a bit of historical context before you launch a promotion named after an actual massacre. The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at...

More competition for Facebook ads — but ad costs are... DOWN? Facebook shuffles around its video metrics Google’s new all-in-one Wordpress console And how do you REPAIR your Facebook page’s algorithmic performance The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by engageQ digit...

Instagram’s having a temper tantrum — again Snapchat updates its bid recommendations VR isn’t catching on as fast as Zuckerberg thought it would And some nice updates for brands who use Click to Messenger ads The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by engageQ digital. C...

Muted colour palettes are all the rage TikTok’s ads platform is feeling growing pains And if your Facebook Return on Ad Spend is down… we may have the answer why. The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marke...

Facebook moves into the medical space and I am both creeped out AND excited Etsy goes very low-tech to help drive online holiday sales What you SHOULD be doing to increase your email campaigns' open rates And Google's big new update not affecting YOU? You'd better check because your reporting tools may be leading you astray. The Premium feed, with exclusive deep-dive interviews with so...

Keep those comments coming from your users, Or Instagram might have to shun you When are people most receptive to a call-to-action? A new study has the answer. And kiss your eggplant and peach emoji. Oh no, don’t kiss them. In fact, don’t to ANYTHING sexual to them. The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in...

Twitter stock crashes today — all because of a bug on their Ads Platform Google launches a special web series for people just starting out in SEO Some new features coming to Tweetdeck, if you use that And Google removes your ability to see who wrote some of your brand’s reviews. The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindig...

A clever YouTube series coming that Gen-X and Boomers may identify with Even more people are tuning into podcasts. Normal people now. Not just the audio nerds. Snapchat’s down but not out. All while a new clone of TikTok emerges. God help us all. And some helpful changes to Mailchimp that will let you segment your audiences easier. The Premium feed, with exclusive deep-dive interviews with social...

Do Instagram carousel posts still drive your metrics DOWN? We have some new data. The AMP format moves to email, and it could usher in higher email engagement rates Another day, another new ad format from Google. And is Facebook recommending your competitors ON YOUR BRAND PAGE? The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigi...

Is Facebook about to screw up Lookalike Audiences? A smart new marketing tool for musicians who are on YouTube What happens when you post TOO MUCH in your brand’s own Facebook Group? And how to avoid TikTok shadowbans The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Use the hashtag #TiDM to send hate mail about the hip-hop...

Google finally fixes its attribution window reporting Facebook rolls out Search ads… but there’s a catch. Actually, there are two catches. Episode 497 of “The FTC Doesn’t Understand Twitter" And truly the funniest story I’ve heard all month — that involves Yahoo Groups and the British Telephone Network. The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at...

Your Facebook Page’s organic impressions are about to drop Snapchat is testing Dynamic Ads A new way to control how your brand’s web site appears in Google. And another early web site heads off to the great server in the sky. The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Use the hashtag #TiDM to discuss what you hear on...

Kiss your pretty Facebook Verified badge goodbye YouTube is ending support for third-party pixels — what that means for YOUR campaigns And TikTok is gunning HARD for Facebook now Plus a whole lot more. It was a busy day. The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Use the hashtag #TiDM to discuss what you hear on toda...