Today in Digital Marketing

The final episode. Privacy & Opt-Out: https://redcircle.com/privacy

Here is your wrap-up of the last week in the digital marketing space. . 📰 Get our free daily newsletter 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engage...

Here is your wrap-up of the last week in the digital marketing space. . 📰 Get our free daily newsletter 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engage...

Here is your wrap-up of the last week in the digital marketing space. This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elon, lose reach. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Mak...

Here is your wrap-up of the last week in the digital marketing space. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-onl...

This week: How will the Trump import tax on almost everything affect the digital ad market? Reddit cozies up to Meta. Why your advertising to parents might be going to waste. And now you can pay influencers to write comments on your brand's social media posts. What a time to be alive. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands...

This week: Meta’s new ad placement you're going to hate. Global ad spend is on track to drop nearly $20 billion as economic pressures rise. How to get more YouTube Shorts views with zero extra effort. Plus, the perfect ad length for peak impact. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMI...

This week: Ads are hijacking websites, Meta adds reviews to ads, a TikTok bidder with big plans to transform its U.S. operations, the best video length for TikTok views, AI search is killing SERPs... and why a smile can boost sales by 20%. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get th...

I chat with our Meta ads correspondent Andrew Foxwell to discuss how creative testing strategies have changed, the impact of AI on decision-making, and the ongoing debate between in-housing and outsourcing ad management. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get these exclusive benef...

Our Google ads correspondent Jyll Saskin Gales joins Tod for a look at the latest developments on the Google Ads platform. 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get t...

This week: Why 5 is better than 25... Google's secretive new rating system... Snapchat's map algorithm is revealed... and the generation that's using buy-now-pay-later services than credit cards. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get these exclusive benefits when you...

Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about how the TikTok algorithm works, and if this "lightning in a bottle" can be reproduced. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Ge...

This week: Why a blowout Super Bowl game is tanking ad recall… Meta and X are caught approving AI-generated ads referencing hate crimes… YouTube's ditching interruptive ad mid-rolls… Instagram has some major algorithm drama… Plus, is a Reels app in the works? . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Mak...

This week: TikTok’s ad manager gets a big upgrade… Spotify’s ad biz is tanking despite a profitable year… Google’s throwing cash at you to try its ad product, and Meta tests a dislike button to bury the haters. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get these exclusive benefits when y...

This week, our Google Ads correspondent Jyll Saskin-Gales is here to discuss the introduction of negative keywords in Performance Max campaigns, the new DemandGen campaign type, and the ability to exclude demographics in PMAX. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get these exclusive...

This week: The hack to get your brand web traffic from Reddit... big changes to Google's Local Services Ads... Will YouTube's milestone this week change your video ad creative? And it's happened folks — unskippable ads playing... in your car. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO...

Our Meta ads correspondent Andrew Foxwell joins Tod to discuss the big changes to Meta's Advantage+ campaigns, including the trustworthiness of Meta's AI recommendations, and the impact on advertisers using API access. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get these exclusive...

This week — big changes to Meta's main ad product, Google's AI is causing traffic to some web sites to plummet, the simple URL hack that can boost your local listings, and why are Google reviews disappearing? . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get these exclusive benefits...

Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score" measures how well a product is integrated into videos and its potential impact on sales. In this episode, they explore the methodology behind the study, the significance of engagement metrics, and the emotional factors that drive viewer interaction. . 📰 Get...

This week — you can now rent the very top of YouTube by the hour… The cost to advertise on Meta’s platform is up 14%... Busting a common myth about page titles and SEO… And the hack to remove Google's AI summaries that your mother will hate. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM!...

Dr. Robert Smith joins Tod to discus his recent research on how enjoyment in the production process impacts buyers and sellers. The study reveals that buyers perceive higher quality and are willing to pay more when they know a product was made with passion. Interestingly, sellers tend to charge less for products they enjoy creating, possibly because they require less compensation for enjoyable tas...

This week — ads are finally coming to Threads... how TikTok's crazy week affected its advertisers... a whole bunch of Performance Max updates... and the branding mistake you might be making that is hurting your sales. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get these exclusive bene...

Diversity and inclusion (D&I) have become buzzwords in many industries, especially as consumers increasingly demand greater representation and fairness from brands. But the practice has also become a political landmine. How do companies’ decisions to post about D&I actually influence their social media engagement? Can posting boost brand loyalty and improve consumer perceptions—or does it...

This week — the hammer finally comes down on TikTok. What that means for ad prices ahead. Also: Why Google may be blocking third-party search tools. Meta's starting to look a little unsafe for marketers. Amazon cancels a popular consumer program. And Instagram goes back to 2019 because why not and everything else is crumbling into tiny pieces anyway. . 📰 Get our free daily newsletter 🌍 Follo...

Our Meta Ads correspondent Andrew Foxwell joins Tod to discuss the impact on marketers of Meta’s recent policy changes, including the removal of fact-checkers and relaxed content moderation standards. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get these exclusive benefits when you upgrade...