Today in Digital Marketing

Meta goes all in for Trump. What does it mean for marketers and brand safety? Also: A big flaw in the methodology of A/B testing has been found. TikTok is pleading for its life in the U.S. today. And details behind the strange Facebook Marketplace and eBay merger. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Ma...

Today, our Google Ads correspondent Jyll Saskin Gales tells us what’s in store for Google Ads in the coming year. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show...

Meta floods its platforms with fake profiles. Free advertising on Amazon, but it comes with a big catch. The huge hit taken by retailers on product returns. And out with the mob wife, in with the sportsfluencers — what 2025 has in store for the creator economy. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Maker...

How faking discounts is getting some marketers in hot water... the truth about disavowing toxic backlinks... why you should SLOW DOWN your shipping... and LinkedIn rolls out the single most helpful set of metrics — and it has nothing to do with ads. 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM...

Tod speaks with Andrew Hutchinson about his predictions of what 2025 will look like for the major social media platforms, digital marketers, and the emerging platforms in the space. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free...

Tod speaks with Corbett Drummey, co-founder of the influencer marketing platform Popular Pays about the clever new brand safety system they’ve built into their site. In this paid partnership, they chat about how to keep your brand safe, without missing out on the influencer marketing trend. If you want to check their platform out while you're listening, just go to PopularPays.com/podcast . 📰...

A wrap-up of the most important developments in the world of digital marketing over the past five days. ✅  Take the survey . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Ge...

Our Google Ads correspondent Jyll Saskin Gales joins Tod to discuss the latest updates in Google Ads. Highlights: The new message asset allows WhatsApp messaging directly from ads. Google engaged audiences are automatically created for remarketing. Performance Max now offers asset group level reporting. Call ads are being discontinued, affecting service providers. Responsive search ads will replac...

How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn't mathing. Why is Google adding outbound links to YOUR WEB SITE'S CONTENT?! And if you don't know what the Castlecore and Pickle Fix trends are, it's time you get with it, Boomer! ❗ Take our survey . 📰 Get our free daily newsletter 🌍 F...

Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one , a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. Naw, you'll probably guess. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising : Reach Thousands of Marketing De...

Marketers ruined Black Friday; here's how we can fix it. Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one, a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. )(Naw, you'll probably guess.) . 📰 Get our free daily newsletter 🌍 Follow us on social media...

Changes are coming to this podcast and our newsletter starting next week. Today, Tod lets you in on the big secret. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show...

Google’s crown jewel — will it soon be for sale? LinkedIn spills the tea on data-driven ads. Threads gets a facelift for the followers-first crowd. And big changes ahead for this podcast. . 📝 Take the One-Question Survey . Today’s story links: Google's Search and Chrome Faces DOJ Scrutiny Google Shopping Adds Price Comparison and Local Listings LinkedIn Shares Data-Backed Ad Tips Pinterest La...

Is ChatGPT the new MVP of search marketing? Instagram says #NoMore. TikTok gives influencers a doppelgänger. Why Google has killed off the Page Experience Report. . 📝 Take the One-Question Survey . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefit...

If you manage your brand’s social media channels – particularly the replies to your post — you’ve probably seen the comments. One person complains about something, then a second person replies to THAT making fun of the original commenter. What do you, as the brand manager do? Do you hide the reply? Hide both? Or let them stand. The answer has largely depended on your brand’s personality and, somet...

Today, we are bringing you a special sample episode of the  Founders Forum podcast  — a fantastic show for senior marketers and DTC media buyers, discussing what’s working in the e-commerce and digital ad space. ✅ Learn more about the  Foxwell Founders Community  [affiliate link] It's hosted by Edwin Hermawan, Owner of  Snappic  and Tristram Dyer, CEO of  Webtopia . Together they meet with en...

Shorts get a boost with Google’s latest ad tools. YouTube comments get hyperlinked, fueling Google Search. Ads could be coming to Threads sooner than you think. And LinkedIn opens doors to volunteering. . 📝 Take the One-Question Survey . Today’s story links: Google Announces New Shorts-Focused Video Ad Options YouTube's hyperlinked comments could drive valuable traffic for Google Search - Tub...

Shopify reports massive revenue growth. Australians might soon find their social media rated 16+. Brands brace for a mobile shopping surge this holiday season. And a new Facebook chatbot may or may not be trying to send you to the ER. . 📝 Take the One-Question Survey . Today’s story links: Shopify Shares Surge More Than 20% On Revenue, Margin Growth Australia Looks To Enact Law Restricting Social...

Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub. . 📝 Take the One-Question Survey . Today’s story links: Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to Test Promotions in italics are more effective Pinterest Reports Slow...

This is an episode from the  Inside Google Ads  podcast, by our Google Ads correspondent  Jyll Saskin Gales  [affiliate link]. Be sure to subscribe free wherever you get your podcasts. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you u...

Should your ad copy stay or should it go? TikTok hits a wall in Canada, shutting down operations. Reddit's booming user growth is calling brands—but what’s the ad potential? And YouTube now lets Short Creators court brands. . 📝 Take the One-Question Survey . Today’s story links: You should use this Canada forces TikTok to dissolve business operations Reddit’s growth presents opportunities for...

Big-name brands are missing the mark on social media. A popular TikTok video editor moves into retail. Meta shakes up ad displays. And an election ad blackout is extended to keep the peace post-polls. . 📝 Take the One-Question Survey Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO...

Election ad surge forces brands to go big or go home, Threads comes for X with 275 million users, and Amazon’s ad growth outperforms its overall sales. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back...

Brands take on election marketing. A Bezos-backed startup sets its sights on Amazon. While ChatGPT takes on Google with search… . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketin...

Google on the hotseat after it admits a rep made ad campaign changes without the advertiser’s knowledge. Platforms report a generally strong Q3. One adtech firm wants to make cars your next billboard. And Google is fined more money than exists on the planet — no joke. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us...