Today in Digital Marketing

Google’s core update yesterday brought high volatility A new tool will reveal how changing your bid strategy would affect your campaigns Instagram completely missed the ball on DMs And what do CONSUMERS think about hiding Likes on social media? Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publish...

You’re gonna pay more for ads — and you’re gonna like it! Good news for B2B marketers Google puts a face on their search ads And surprise! Microsoft has two new tools for marketers Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publish The Premium feed, with exclusive deep-dive interviews with soci...

Facebook doubles down on Groups The world’s first gender-specific podcast network has launched And now people you EXCLUDE from seeing your ads can see them if they want to. Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publish The Premium feed, with exclusive deep-dive interviews with social algor...

Are you one of the 40% of brands who BLOCK people who complain about you on Twitter? You probably need a marketing strategy for smart speakers now Instagram opens up verification And why are 20% of conversions NOT being reported from iOS? Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publish   The...

NOTE: In this episode, I mention that the full script is in these notes. Turns out, there’s a character limit, so that’s not happening after all. ☹️ The biggest change to Twitter since its launch A great walkthrough of Facebook’s learning phase from Jon Loomer Good news for digital marketers in CREATIVE roles And handle all your brand engagement… through Slack?! Can you help spread the word? Revie...

Twitter is set to shut its analytics site down Facebook bans deepfake videos… but of course there’s a catch What should we call single-set ad campaigns? And Amazon’s algorithm is just getting creepy now. Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publish The Premium feed, with exclusive deep-di...

Twitter launches a brand new ad placement It’s D-day for children’s brands on YouTube Yes, Instagram’s growth rate is on the decline And don’t mock that horribly designed web site. It might just be killing it in conversions. ----- Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publish The Premium f...

Facebook ads manager gets another placement — a HUGE one How will Siri and Alexa affect your brand’s SEO strategy TikTok SAYS OMG, we totally didn’t mean to create a DeepFakes feature in our app And an important update on the Poop emoji. ----- Help spread the word! Review this podcast at https://ratethispodcast.com/today OR click https://ctt.ac/o713H to preview a tweet you can publish The Premium...

GOOGLE makes it easier for your brand to collect reviews Did Google push out a HUGE algorithm update on New Year’s Eve? A reminder to get your SEO information from Google, not from SEO providers And Burger King punks McDonalds in glorious fashion. ----- Help spread the word! Please review this podcast at https://ratethispodcast.com/today — thank you! The Premium feed, with exclusive deep-dive inte...

Facebook tracks you even with Location Services off and that’s a good thing? Ad platforms OTHER than the Big Two are starting to round up the wagons Facebook’s new Instagram influencer database is a bigger deal than it looks And if your ads aren’t producing the sales they did LAST week — there’s a reason for it, and it’s not your fault. The Premium feed, with exclusive deep-dive interviews with so...

Why your next video strategy may include something called Google Cameos What costs more? Clicks on Facebook or Clicks on Twitter? Instagram is set to add even more restrictions to promotions And Snapchat gets… shall we call it… “inspired” by TikTok? The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketin...

Facebook’s Live Video service just got a solid update LinkedIn Groups also got some nice new features And the top five most downloaded apps for the last decade was dominated by… guess who? The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by engageQ digital . Can we help you with...

I know you WANT to, but don’t you dare touch that lookalike audience A couple of year-end content ideas for those of you on Snapchat Twitter just gave a whole lot of PR people a huge headache And two killer Facebook ad campaign tactics from Jon Loomer, including how to geotarget people who are in one specific building The Premium feed, with exclusive deep-dive interviews with social algorithm expe...

Here comes the “While Binge-Watching” targeting option Here’s the WORST possible time to tweet your news release out Finally, Swipe Up to CALL ads are coming And the new digital ad format that literally listens to you. The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by engageQ...

Will the “link in the comments” trick get your post de-ranked? Facebook releases its brand collaboration tool What is hybrid-messaging and why do people say it’s going to be big in 2020? And my thoughts about third-party platform transparency of what they do and DO NOT support The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigit...

They added 10,000 new followers a day — without a penny in ad spend. Here’s how they did it. If you’re outsourcing your content creation, you’re not alone Facebook continues its theme of “We know best, just let us decide how to run your ads” And Google proves… people here in Canada… apparently… are nuts. The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at htt...

How do you get your closed Facebook AD account re-opened? In at least one case, apparently by BRIBING an employee there A primer on last-action attribution — what it is and why you shouldn’t trust it Facebook launches its new Creative Hub — it’s very pretty and kind of non-functional And I’ve found a really solid tool that will help you find your next Influencer partner on TikTok This episode is s...

We learn the REAL reason Instagram is hiding Likes — and it has nothing to do with the mental health of its users Canva gets ready to launch a video product TikTok releases its top videos for 2019 list — cowboys and skeletons got robbed And how much do you have to spend to get good results on Facebook’s Dynamic creative ads? You’re not gonna like the answer. The Premium feed, with exclusive deep-d...

Have most digital marketers have given up on personalization? Four primary content marketing trends you should know about going into 2020 Google tries its hand at machine-learning-based ads recommendations And the reason you lost YouTube subscribers today The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Ma...

Facebook is suing advertisers over deceptive practices A nice addition for those of you who are face-deep in Search Console every day Better check your Instagram to make sure their latest change doesn’t cut your DMs off And the journey so far to put one ad — just one — on this very podcast. The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.co...

Now, you can syphon pixel data from brands in your market space Facebook ratchets up its ad enforcement Twitter widens availability of brand lift surveys Reddit’s on fire, in all the right ways And the tactic SEO pros say is most effective is why your email box is full of whiney emails The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/tod...

Instagram’s likes are back — and Instagram’s not going to like that MORE global brands put digital marketers in the C-suite Some clever custom audiences you should be EXCLUDING from your next campaign And surprise — Michael Bloomberg owns Tic-Toc?! The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing...

NOW do you believe mobile is important?! How Google’s zero-click strategy is affecting your brand Who’s on Snapchat? Boomers, that’s who! And that top performing influencer isn’t what you think she is. The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by engageQ digital . Can we...

Facebook crashes. Big time. TikTok under fire Social ad buying is bigger than analysts expected And Twitter backs down The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by engageQ digital . Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://w...

Some new numbers on the market penetration of both TikTok and Snapchat A dive into the algorithm of Instagram’s Explore tab Pinterest ecommerce — better late than never Those Twitter account names you’re squatting so people don’t do anything stupid with them MAY be expiring soon. And today is pretty much your last day to get your Black Friday ads approved by Facebook The Premium feed, with exclusi...