Tod Maffin
Today in Digital Marketing
A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Join the thousands of senior marketers listen each day. Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium
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Episodes
106: {following} 28.02.2020 7:41
Ding dong, the bots are dead. TikTok’s growth may level off soon. A new potential way for your brand to thumbstop on Facebook And my plea to the world — your keyboard’s F key is NOT your friend Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publish Today in Digital Marketing is brought to you by en...
105: Jen, Stop Pouring My Beer Down the Sink! 27.02.2020 15:42
How to get 5 billion views on TikTok The one platform we thought was immune from Stories is no longer immune How do you market your product when it’s the same name of a global virus And YouTube considers opening up advertising on specific channels Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publ...
104: 3.4k 👍🏻 476 💬 26.02.2020 7:40
Does Social Proof on a Facebook Ad REALLY make it better? You might be surprised. Soon, we should be able to use Hide Replies in our third party tools And Once again for the people in the back… Stop Using Guest Posts A bit of a shorter episode today, as we’ve got a couple of big client deadlines looming this week at my agency. Can you help spread the word? Review this podcast at https://ratethispo...
103: TikTok Porn?! 25.02.2020 7:58
Vimeo's video creation tool is mediocre and its pricing is disappointing Twitter explains why you should stop using hashtags Google can help alert you to your brand going viral A charity is using Twitter’s new Hide Replies feature in a devastatingly effective way And TikTok Porn? Oh yes, friend, oh yes. Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/...
102: Facebook’s New App for Brand Managers is Stupid 24.02.2020 8:59
Looking for the link to BrandMentions? —> http://bit.ly/todsumo (affiliate link) How to get a brand monitoring service for pennies on the dollar Google is exposing some sensitive WhatsApp data Soon, it’ll be easier to use pictures you JUST FIND on Google Images And TikTok banned by another government agency… but not for the reason you think. Can you help spread the word? Review this podcast at...
101: Oh, California…. 😬 21.02.2020 7:14
Check your Facebook retargeting because it might be stalled out Twitter’s latest bug could expose your brand to some embarrassment The opportunity to place ads alongside video game streams is bigger than you think And guess who just bought all of YouTube’s ad inventory? Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to previ...
100: ONE HUNDRED EPISODES (and counting) 😊 20.02.2020 7:34
Another day, another Facebook ads bug Snapchat adds Swipe Up to Call… but will any of their users actually use it? Photoshop adds some tools which you should ignore And T-10 days before Google starts IGNORING your NoFollow tags Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publish Today in Digital...
99: Stories Finally Coming to Twitter? 19.02.2020 7:30
Twitter joins the Stories party Canadians can finally hear music Google Ads turns on automatic sharing And one social media influencer pranks her community — in glorious fashion. Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publish Today in Digital Marketing is brought to you by engageQ digital....
98: Will Users Be Able to Opt-OUT of Facebook’s Algorithm Soon? 18.02.2020 10:55
Wait… we can jam more into H1 tags?! Is Facebook backing off their algorithm? Facebook says memes are bad, but lying? That’s fine. And did your ad account get shut down on the weekend? You’re not alone. Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publish Today in Digital Marketing is brought to...
97: 🎵 Renegade Renegade Renegade Renegade 14.02.2020 9:47
Facebook is apparently out of original ideas Why aren’t we marketing more on Alexa? Getting the culture right on TikTok And your biggest e-commerce competitor might spend less time in meetings, and more time in Algebra 11. Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publish Today in Digital Mark...
96: 🍸 Your Social Media Manager Needs a Stiff Drink. 13.02.2020 9:36
Agorapulse adds a nice feature for agencies, but there’s a catch Google will be making it harder to maintain your Partner status soon And Facebook adds some tools for Groups, but not the ONE TOOL we all actually need Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publish Today in Digital Marketing...
95: It’s a Bird, It’s a Plane, It’s Facebook?! 12.02.2020 6:24
Will the next TV show you watch be in vertical format? A powerful YouTube discovery tool launches - but it ain’t cheap WhatsApp is way, way bigger than you think And Facebook plans to launch a satellite into orbit next month, in a move that is totally not creepy, amirite? Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to pre...
94: 🦄 Unicorns, I love them. ❤️ 11.02.2020 7:08
Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publish Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. TOD’S SOCIAL MEDIA: Tod’s web site: http://TodMaff...
93: Go Home, Quora. You're Drunk. 10.02.2020 8:32
A strange bug at Google My Business Some nice changes coming to Shopping campaigns on Bing How will Instagram’s new revenue share affect YOUR marketing efforts And Netflix has finally added the ONE THING we all have wanted... all along Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publish Today in...
You Can't Automate Telling Your Brand Story 07.02.2020 6:33
A strange bug at Google My Business Some nice changes coming to Shopping campaigns on Bing How will Instagram’s new revenue share affect YOUR marketing efforts And Netflix has finally added the ONE THING we all have wanted... all along Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publish Today in...
Finally... Pixels in Facebook Groups! (Sort of.) 06.02.2020 5:34
Here’s how you can pixel and advertise to people in Facebook Groups! Google Shopping ads have a new placement — one that’s huge Bing went down, Google’s buggy, Spotify upgrades, and TikTok moves more of itself to the desktop Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publish Today in Digital Ma...
Bye Bye, Mid-Rolls ☹️ 06.02.2020 8:19
Snapchat has some catching up to do Facebook will now let you send price drop alerts to customers in Messenger LinkedIn now lets you spy on the ads your competitors are running And Twitter finally adds the one feature digital marketing managers have been asking for — for years Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H t...
Last night, I had the strangest dream. 04.02.2020 8:17
How does overlaid text on your Instagram images affect your reach? YouTube is killing it in ad revenue A couple of things you should check if you use Google’s search console or Google My Business And a nice new addition for large teams in Sprout Social Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can...
CaN cAsE-senSiTiVE uRLs hUrT yOuR gOoGLe RaNkiNG? 03.02.2020 7:19
Does case-sensitivity matter on your brand’s web page? Google may be showing photos of your business that you DON’T want out there How does your brand dip its toes into the TikTok waters And a security leak at a major landing page provider may have exposed confidential data. Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to...
This Episod...... [SEE MORE] 31.01.2020 9:24
How much will a TikTok influencer cost you? Maybe less than you think. Amazon reveals its plans for brands BEYOND e-commerce Snapchat launches a new feature some people think could be huge And LinkedIn just keeps growing Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publish Today in Digital Market...
Facebook Has a B*tthole Problem 30.01.2020 8:16
Facebook has more advertisers than ever. So why did its share price fall? Google drops a campaign setting that a lot of us use Microsoft adds some nice AI-based text ads And are chatbots coming back? Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publish Today in Digital Marketing is brought to you...
Will Location Marketing Save Us from the Cookiepocalypse? 29.01.2020 5:25
Google just can’t make up its mind on how to compete with TikTok Will location marketing rescue us from the coming cookie-pocalyse? One of the web’s biggest players drops dramatically in Google traffic And a HUGE hole discovered in one of the most popular Wordpress frameworks Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to...
Here Come the TikTok Journalists 28.01.2020 6:57
Vine is back, baby! And it’s… underwhelming. Your Google ads are getting more clicks… here’s why you DON’T want that Pinterest launches augmented reality — a little late, but they’ll be a big player And LinkedIn makes its employee advocacy functionality free. Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet...
Jack Dorsey Will Break Your Heart 💔 16.01.2020 6:13
Facebook backs away from place ads on Whatsapp Microsoft drops an important search results metric Google thinks it has a better way to showcase and sell YOUR products And some news on the single biggest change to Twitter you’ve probably ever wanted Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can pub...
Two Years... and Counting... ☹️ 15.01.2020 6:51
A big change to Google Chrome may impact your ad campaigns Facebook’s changing its Ads UI again, and this time… it’s terrible And LinkedIn goes Live! Can you help spread the word? Review this podcast at https://ratethispodcast.com/today AND/OR click https://ctt.ac/o713H to preview a tweet you can publish The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at htt...
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