Today in Digital Marketing

On today’s show: • Your brand might now be eligible to be endorsed by Google • An update on a new Wordpress plugin — spoiler: it’s bad news • Sprout Social adds approval workflows for replies • Facebook’s latest inspiration: GeoCities and Myspace. God help us all. HELP SPREAD THE WORD: • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish • Review Us: ratethispodcast.com/today ABOUT THE...

Digital agencies are pivoting because of the pandemic and they’re pivoting to video… Facebook has a nice upgrade for brands that are thinking of doing live classes…. And a new look to some important real estate in Google — a look that might boost your product sales. HELP SPREAD THE WORD: • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish • Review Us: ratethispodcast.com/today ABOUT T...

Should you show people wearing masks in your next online campaign? A new study has some surprising findings. Plus: Why is brand loyalty dropping like a rock? Interactive television shopping gets smarter. The Facebook ad boycott may have been bigger than ANYONE thought. And is the AMP format dead?  Welcome to everyone coming over from the TechMeme Ride Home! 😊 HELP SPREAD THE WORD:  • Tweet It: bi...

Today: Why your audience may be talking to your ads in the very near future, an optimistic forecast for marketers who buy digital TV ads, all the data you can eat, and the unlikely but profitable alliance between Spotify and a banana company. HELP SPREAD THE WORD: • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish • Review Us: ratethispodcast.com/today ABOUT THE PODCAST: • Advertisin...

Great news for e-commerce marketers who sell on Google Shopping… Facebook is testing removing the ability to Like a Brand Page… TikTok adds a new interactive brand experience tool for marketers… why you probably shouldn’t use the next big Wordpress feature…. And a clever social media campaign based around three small lines. HELP SPREAD THE WORD: • Review Us: ratethispodcast.com/today • Click bit.l...

Today: Google gives webmasters a brief reprieve from a dangerously looming deadline... good news for brands that invested into Snapchat marketing… new Facebook training will show you how to adjust your content strategy based on pixel data… Google will endorse your business for just $50.... and another blow to TikTok. Is the end coming? Today in Digital Marketing is produced by engageQ.com . Can we...

Today: The Facebook ad boycott is bigger than we thought… how to get your brand’s web site content in the search engine the second it goes live… Pinterest may subsidize your ad campaigns… and guess which country is pissed at TikTok now? Today’s episode is brought to you by Trendhackers.co Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and...

Today: We go deep into one of Google’s biggest spam problems — one that is directly affecting the results of digital marketers in the services industry. Plus: Snapchat launches its first Mini app. TikTok gets caught up in a 5G fight. And — it’s not just you…. Search Console data is lagging big-time. Again. Today’s episode is brought to you by Trendhackers.co Today in Digital Marketing is produced...

A new entrant in the livestreaming game could mean a fully branded experience for your viewers… the surprising effect one very common web page design element has on your Google ranking… you can now run your ads on Hulu WITHOUT a million dollar budget… and the new Twitter features coming to the third-party tool YOU use. Closing music by Cosmosaurus. Find them on Bandcamp , Facebook Spotify , OR You...

One day after the Twipocaplyse — what we know about how the global hack happened AND how you can protect YOUR brand’s account. Also: Instagram is rushing its TikTok clone out… Google wants to create your ads FOR you… And one of the oldest social media tools gets a big facelift. Today’s episode is brought to you by Trendhackers.co Today in Digital Marketing is produced by engageQ.com. Can we help y...

Details on one of the biggest widespread Twitter hacks in history. Also: One web site wants to give you millions of free brand impressions —and you’ll probably say no.... Google Ads launches some nice new dynamic text options… Snapchat tests Brand profiles… And how to get much more real estate for your images on Google. Today in Digital Marketing is produced by engageQ.com. Can we help you with YO...

A huge crash at Facebook is causing headaches for social media managers around the world… How much does adding Services to your Google My Business profile affect your search ranking… Behind the scenes at an Amazon review-scam operation… and how to write content that Google will like: The solution is in three easy letters. Today in Digital Marketing is produced by engageQ.com. Can we help you with...

Google can predict your future sales — or so it says. Is the Facebook ads boycott working? YouTube gives a big boost to brands who do livestreams. And a couple of interesting new entrants in the augmented reality marketing space. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/c...

How many consumers will turn off ads now that Instagram’s letting them… A small bug yesterday at TikTok turned into a huge deal to the tin-hat crowd… A new YouTube metric helps creators understand their revenue better… and the intellectual property takedown notice that was totally worth the legal risk. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital...

Some new Google Ad features coming to the platform YOU use soon… how a grocery store chain plans to broadcast customized audio ads in its stores… The podcast craze reaches even bigger companies… and some new free courses on community management from Facebook. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@enga...

Today — Different people? Different creative. Makes sense. But now, one company has figured out how to apply that to ORGANIC content… We should have more inventory for YouTube ads soon… How does changing the web link in your Google My Business profile affect your search engine ranking… and why you absolutely should start using the new feature that Instagram rolled out globally today. Today in Digi...

A special edition today: Everything you need to know about the California Consumer Privacy Act. Simon Poulton ( @SPoulton ) from WPromote joins Tod for an in-depth discussion about this legislation and how it affects your brand. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/co...

Facebook finally adds custom metrics directly in the Ads Manager dashboard… YouTube explains why your brand’s most popular videos get the lowest engagement… If you’re not using structured data on your brand’s web site yet, this new but important tweak by Google may convince you to… and will India’s proposed legislation force Facebook and Google out of the country? Today in Digital Marketing is pro...

So you checked your Facebook ad manager and, wait a minute… why are the metrics from an entire state just missing? You’re not alone. Thousands of digital marketers woke up this morning to a huge gap in their numbers, and it’s all thanks to a new American law that may have LEGAL ramifications for your brand. Closing music by Arbutus Roots. Check them out on Spotify or at facebook.com/arbutusroots T...

Today: Who is John Smith and why is he messing up your web site analytics? If your brand’s web site is jumpy, Google plans to penalize you… Facebook shuts down its TikTok clone but that DOESN’T mean they’re out of the game… and how much of an impact is this month’s ad boycott of Facebook going to have? Probably not much. Closing music by The Arrogant Worms. Visit them at arrogantworms.com or check...

Christmas comes early to e-commerce brands, and you can thank Covid-19 for that… how a change to Facebook’s algorithm might affect your company’s blog… Were you right to ignore the smart speaker marketing push? And why has TikTok shut down in one of its biggest markets? Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Emai...

T-minus two days before the big Facebook ad boycott. Is YOUR brand ready? Plus: What LinkedIn thinks should be your company’s next blog post… Google is GIVING AWAY e-commerce listings… and we decrypt the mystery of the garage door companies currently spamming Google Maps. Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s products, use code TODAY20 for...

Facebook is scrambling to contain the damage being done by a planned July boycott of all Facebook and Instagram advertising. Now, one of the planet’s biggest brands says they’re in too — and not just for July… for the rest of the year. It forced Zuckerberg out to make a sort of non-announcement, but this whole boycott thing may have implications for YOUR brand too. Today’s episode is brought to yo...

Instagram gets closer to building a TikTok clone in its main mobile app… YouTube makes creating videos a bit easier… Facebook will gladly host your online course or performance — for, you know, a 30% cut…. And FIVE Google things today including the closure to TWO services that digital marketers use. Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s pro...

More ad inventory on Twitter SHOULD mean better days ahead for brands that advertise there…. Google’s loss of ad revenue appears to be Facebook’s gain… and Instagram expands its e-commerce platform to MORE businesses. ENTER THE CONTEST FOR CRELLO Click bit.ly/tweet-tidm , then tweet the message that pops up. 😊 Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson...