Today in Digital Marketing

A new study on marketing webinars…. Google is testing a strange addition to business search listings… Did brands go OVERBOARD when it came to their support of the Black Lives Matter movement… and Facebook will now let you advertise on its platform - without a Facebook account. ENTER THE CONTEST FOR CRELLO Click http:// bit.ly/tweet-tidm , then tweet the message that pops up. 😊 Today in Digital Ma...

A new way to target people likely to BUY things from you on Facebook… Spotify’s clever new ad format might help you drive more sales… How to get all the features of Canva FOR FREE… and Microsoft’s HUGE NEWS: The sell-off of their video game streaming platform Mixer to Facebook. It’s a stunning move that DOES have implications for digital marketers, and thousands of streamers who are just learning...

Today: The Google Guarantee and how it might get you more customers…. Facebook increases its video ad inventory…. Finally, links in Instagram captions — sort of… and how to get your business a Promoted Pin on Google Maps… for free. Today in Digital Marketing is produced by engageQ.com . Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.co...

Today: The Google Guarantee and how it might get you more customers…. Facebook increases its video ad inventory…. Finally, links in Instagram captions — sort of… and how to get your business a Promoted Pin on Google Maps… for free. Today in Digital Marketing is produced by engageQ.com . Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.co...

Many direct to consumer advertisers reporting numbers from their Facebook ad campaigns are just abysmal. Also today: targeting parents may become easier, advertising about social issues harder, consumer attention on YouTube worse, and I’m sorry, WHAT platform is overtaking Twitter when it comes to where people get their news from? You won’t believe what the totally not clickbaity answer is. Today...

Google appears to be scraping web sites and Facebook pages to discover the real names of some business owners, and then putting those names right on that business’s Google My Business profile. Whether you want it or not. If that’s something that concerns you, you’re not alone, and you may be one of the many marketers who are checking their OWN profile today. Today in Digital Marketing is produced...

It’s perhaps one of the worst kinds of mistakes you can make as a digital marketer. Believing you had more results than you actually did. And Facebook today admitting that last week, they did that to ALL of us — double-counting many of the most important metrics we rely on. Today in Digital Marketing is produced by engageQ.com . Can we help you with YOUR brand’s digital marketing and social media?...

Google added something product marketers will appreciate… there’s new brand experience format available on Snapchat… Seems to be a lot of bugs out there today… and a warning: Not all marketing surveys are trustworthy. Today in Digital Marketing is produced by engageQ.com . Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help...

Some big changes to ad campaigns over on Google — especially if you are in certain categories. I know you thought you knew the restrictions to your ads, well.. Things are getting even MORE restrictive, and that’s causing a lot of digital marketers to scramble and check in on their active campaigns. Today in Digital Marketing is produced by engageQ.com . Can we help you with YOUR brand’s digital ma...

Facebook is finding itself at the heart of a number of controversies these days, not the least of which is whether to leave the U.S. president’s posts up. But now, some digital marketers are saying enough is enough, and they’re pulling ALL ad spend from Facebook, leaving many other agencies to consider doing the same. TAKE THE POLL: https://twitter.com/todmaffin/status/1270779964829298688 Today in...

It might be one of the most requested features that digital marketers have had for Facebook in years. And now, that feature is rolling out. But… it’s probably forcing a lot of managers like you to clean up their grey accounts today. Today’s episode is sponsored by Ladder. Sport Today in Digital Marketing is produced by engageQ.com . Can we help you with YOUR brand’s digital marketing and social me...

So which is it anyway? Do we have the right to use embedded Instagram images on our brand’s web site? After all, that UGC can make for some compelling mid-funnel content. But now, Instagram’s made a statement on the matter that is confusing the hell out of a LOT of brand managers, today. Today in Digital Marketing is produced by engageQ.com . Can we help you with YOUR brand’s digital marketing and...

Instagram’s latest test could prove useful for e-commerce brands... A case for why marketers should use customer data platforms... A new survey finds programmatic advertising usage is rising... And, why you shouldn’t ignore the role co-citation and co-occurrence play in SEO. Help Spread the Word! • Review this podcast at ratethispodcast.com/today • Click bit.ly/tweet-tidm to preview a tweet you ca...

Digital advertising’s post-COVID future looks better than expected... YouTube is helping creators drive merch sales... Google Ads is testing a tool that might save you a lot of headaches... And, chances are you’ve fallen for at least one of these adtech myths. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@eng...

A PSA from Google to website owners... A new Facebook feature helps users hide their history... Snapchat’s Dynamic Ads go global... And, why you might want to rethink your brand’s COVID messaging. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! • Re...

A new hashtag has taken Instagram by storm... A PSA to update your iPhone — and why... LinkedIn just gave advertisers more options... And, a Google ranking mystery is solved! Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! • Review this podcast at r...

Big brands speak out about the Black Lives Matter movement... Facebook is running a new ID check on select profiles... YouTube’s new feature might make boring videos bearable... And, are Instagram Stories on their way to overtaking your feed? Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit...

Trump’s fight with Twitter may have a DIRECT impact on YOUR marketing work… Details on Google’s next big algorithm update… Facebook tries to push into the live-events space… And it’s another round of “Which One of These Three Features Has Twitter Rolled Out” Today in Digital Marketing is produced by engageQ.com . Can we help you with YOUR brand’s digital marketing and social media? Email info@enga...

Facebook Marketplace opens up to brands… We have a new Instagram ad placement… CMOs are becoming more diverse, as a group… and the Spark AR Studio gets some suspiciously TikTok-like features. Today in Digital Marketing is produced by engageQ.com . Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! • Review...

Google launches very Facebook’ish ads… How to eliminate people unlikely to buy from you from your Facebook audience set… Are Instagram influencers on their way out?... And is there such a thing as an SEO-friendly FONT? Today in Digital Marketing is produced by engageQ.com . Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Hel...

Amazon fights the loss of third-party cookies with first-party podcasts, retail ecommerce marketers just got some big love from Google Ads, why Google is rewriting those meta-descriptions you’ve slaved over, and TikTok’s new location function will spell more work for social media community managers. Today in Digital Marketing is produced by engageQ.com . Can we help you with YOUR brand’s digital m...

Facebook’s special app just for digital marketers actually DOES something now… a new Reddit-based project aims to help people in the online advertising space… and Google phases out a popular ad format. Today in Digital Marketing is produced by engageQ.com . Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Today’s episode is s...

Facebook and Instagram Stories come to desktop, Twitter’s stories continue rolling out around the world, a case study of which bid option performs best on Facebook, and some nice changes to their Ads Manager app on mobile. Today in Digital Marketing is produced by engageQ.com . Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact...

We learn a bit more about how TikTok places ads… Facebook expands its test of mid-roll video ads… Does your brand have a policy for when “no reply” tweets come available?... Bing adds real-time index inclusion… and more. Produced by engageQ.com . Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Today’s episode is sponsored by...

In today’s episode — Facebook launches a fully integrated in-app shopping experience… YouTube’s new video catalog offers some enticing new categories and brand safety controls, a new discovery tool from Pinterest may be good news for fashion marketers, and consumers getting reeeeeeeeally tired of your COVID-19 ad. Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and soc...