Today in Digital Marketing

Microsoft’s new tool could help keep you from making the one change that can completely screw up your brand’s web site… a big security warning for those of you who use Wordpress… and here’s what happens when you fire your SEO company — and they don’t like it. Spoiler: It’s not good. JOIN OUR SLACK COMMUNITY! • Click: http://TodayInDigital.com/slack SPREAD THE WORD: • Tweet It: http://bit.ly/tweet-...

More details on the change to Google Ads that many digital marketers are saying will have a staggeringly negative effect on their campaigns… Meanwhile, Microsoft’s ad platform adds perhaps its biggest upgrade ever — one that you B2B marketers will love… TikTok opens the door to a whole bunch of third-party digital management platforms, all while Snapchat just had one of its best months ever. And a...

Google hates you and to prove it, they’ve taken away one of the single most helpful parts of their ads dashboard…. Meanwhile, LinkedIn adds some nice new features for people who administer their company’s page… and I swear I’m going to make this a daily feature — it’s the Facebook Ad Platform Bug of the Day! Hold onto your hats, friends. This one’s a doozy. JOIN OUR SLACK COMMUNITY! • Click: http:...

While TikTok is poised to announce its buyer, it also announces a significant expansion into direct e-commerce… Wordpress fixes the bug that broke millions of brand web sites… Google says it will start applying a tax to advertising in some countries… and a clever digital campaign from a beer company that’s centered on the Zoom video meeting app. JOIN OUR SLACK COMMUNITY! • Click: http://TodayInDig...

Here come the world’s first voice coupons. Also: California takes a hardline on marketers who run afoul of its new privacy legislation… Yes, Google text ads are gone (at least for some people)... and the one simple change to your Instagram content strategy that will get you more engagement. JOIN OUR SLACK COMMUNITY! • Click: http://TodayInDigital.com/slack SPREAD THE WORD:  • Tweet It: http://bit....

The busy back-to-school marketing season isn’t so busy this year, and that could spell savings in your ad budgets… digital marketers are NOT abandoning their martech tools in this time of reduced budgets…. And we mark the day — today — when Facebook’s Ad Platform status page is pure comedy. JOIN OUR SLACK COMMUNITY! • Click: http://TodayInDigital.com/slack SPREAD THE WORD: • Tweet It: http://bit.l...

Apple wants YOUR ad dollars… Google’s new Cost per Lead bid option changes the local services game… Traditional radio and TV are NOT doing well… and why is a 20-second clip of Meghan Trainor singing the future of digital collaboration? JOIN OUR SLACK COMMUNITY! • Click: http://TodayInDigital.com/slack SPREAD THE WORD: • Tweet It: http://bit.ly/tweet-tidm to preview a tweet you can publish • Review...

Apple’s new iPhone OS is going to kill Facebook’s Audience Network placement. TikTok finally reveals exactly how many people watch its videos. Some surprising trends in consumer behaviour using Google My Business. And say goodbye to one of the world’s longest running marketing taglines. JOIN OUR SLACK COMMUNITY! • Click: TodayInDigital.com/slack SPREAD THE WORD: • Tweet It: bit.ly/tweet-tidm to pr...

Here are the three reasons a Google engineer says your brand’s web site lost ranking. TikTok is set to move firmly into the e-commerce space. Facebook adds a handful of little upgrades to its ads platform. And it wasn’t just you — the web videoconferencing tool of the year suffers a huge crash. JOIN OUR SLACK COMMUNITY! • Click: http://TodayInDigital.com/slack SPREAD THE WORD: • Tweet It: bit.ly/t...

What does a fake skyscraper have to do with YOUR brand’s presence on Facebook? Why are hundreds of video game streamers mad at Burger King this morning? How do you get a formerly dead page BACK into Google’s index? And @feedly offers Twitter discovery for a reasonable price. JOIN OUR SLACK COMMUNITY! • Click: http://TodayInDigital.com/slack SPREAD THE WORD: • Tweet It: bit.ly/tweet-tidm to preview...

Yes, your CPMs are up. And you can blame Donald Trump for that. Snapchat cozies up to local bricks and mortar marketers. Some of Twitter’s newest features are starting to make it out to the marketing platforms we all use. And Microsoft is the latest company to try its hand at automated digital ad recommendations. Don’t expect a lot. JOIN OUR SLACK COMMUNITY! • Click: http://TodayInDigital.com/slac...

The QR code is back, baby. Google gives real estate agents some very bad news. Why is Facebook not letting you see your brand’s reviews? And the latest episode of “Oh god… WHAT did you tweet on our brand’s account?” JOIN OUR SLACK COMMUNITY! • Click: http://TodayInDigital.com/slack SPREAD THE WORD: • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish • Review Us: ratethispodcast.com/to...

Consumers are more willing today to give you some of their personal information, if you know what to ask for. Plus: Google is poised to show the public how fast your brand’s web site is… Facebook doubles down on its TikTok clone… and I reveal the numbers behind this podcast’s ad campaigns — you are not going to believe which platform has the lowest CPC. JOIN OUR SLACK COMMUNITY! • Click: http://To...

Consumers are more willing today to give you some of their personal information, if you know what to ask for. Plus: Google is poised to show the public how fast your brand’s web site is… Facebook doubles down on its TikTok clone… and I reveal the numbers behind this podcast’s ad campaigns — you are not going to believe which platform has the lowest CPC. JOIN OUR SLACK COMMUNITY! • Click: http://To...

Facebook opens a new revenue channel for your brand, and throws Apple under the bus at the same time… Bing’s product search gets smarter with local results… Snapchat opens its doors to TikTok?!... and the first episode of the digital marketing ombudsman. JOIN OUR SLACK COMMUNITY! • Click: http://todayindigital.com/slack SPREAD THE WORD: • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publ...

Facebook removes more than a thousand ad targeting categories because something something efficiency? Plus: CPMs are on the rise again… Your web site is slower than you think… And how to win back the formerly brand-loyal customers who left you during the pandemic lockdowns. JOIN OUR SLACK COMMUNITY! • Click: http://todayindigital.com/slack SPREAD THE WORD: • Tweet It: bit.ly/tweet-tidm to preview...

A huge update for Wordpress that could improve your brand’s Google ranking… Pinterest adds to its AR marketing platform, announces a big video partnership, and gets sued… and one of the best experiential marketing campaigns of the year from — you ready for this? Blockbuster Video. JOIN OUR SLACK COMMUNITY! • Click: http://todayindigital.com/slack SPREAD THE WORD: • Tweet It: bit.ly/tweet-tidm to p...

Facebook is doubling down in the use of AI to make content decisions... Twitter tweet restrictions are now available, people who market news content aren’t going to like what Apple’s planning... The jury is NOT out yet on whether guest blog posts work… Was that a huge algorithm update to Google yesterday? JOIN OUR SLACK COMMUNITY! • Click: http://todayindigital.com/slack SPREAD THE WORD: • Tweet I...

Twitter partially changes its mind on the inability to Edit Tweets… You can now run ad campaigns inside Facebook Groups…. Google’s popular SEO conference is now free and you can attend from home… And we compare the 404 error pages of Joe Biden and Donald Trump. Here’s a hint: One’s really rude, and the other has public health advice. JOIN OUR SLACK COMMUNITY! • Click: http://todayindigital.com/sla...

An easier way to advertise on podcasts… Has Google changed its mind on what makes you rank higher? Some bad news for people in the affiliate marketing space. And it’s official: Facebook hates digital marketers. Today’s episode is sponsored by Podcorn.com SPREAD THE WORD: • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish • Review Us: ratethispodcast.com/today ABOUT THE PODCAST: • Pro...

You COULD boost that post. Or you could manually set it up in Ads Manager. Will there be much of a difference in the results? There sure will. Also: Bing adds some reporting, Google adds lead forms to YouTube ads, and the one Facebook Ads tip that could save you thousands of dollars. Today’s episode is sponsored by Podcorn.com SPREAD THE WORD: • Tweet It: bit.ly/tweet-tidm to preview a tweet you c...

It’s here — Facebook’s answer to TikTok. Will Instagram Reels make it into the hearts and minds of young consumers? Also: Google changes its mind on the impact of negative reviews, the strangest brand extension you’ve ever heard of, the hugely popular ad platform I guarantee you’re not on. HELP SPREAD THE WORD: • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish • Review Us: ratethisp...

Google Ads partners with Zapier to keep your target lists updated… how a Microsoft-owned TikTok will affect YOUR future ad campaigns… Facebook’s web chat plugin gets a welcome upgrade… Would YOU pay Twitter $5 a month to have more control over your brand’s tweets?... And in case you were curious, yes, Yelp is still evil. Today’s episode is sponsored by Podcorn.com HELP SPREAD THE WORD: • Tweet It:...

On today’s show: • Another reason to take Google Reviews even MORE seriously • BuzzFeed becomes an e-commerce platform • And is there an algorithmic penalty to being quiet? Today’s episode is brought to you by “Home Tour” from Glass House Guide . Closing music by Gerry Barnum . HELP SPREAD THE WORD: • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish • Review Us: ratethispodcast.com/t...

On today’s show: • How much effect do review sites have on YOUR brand’s Google position? • Shopify wants your e-commerce store to be faster • Spotify wants you to share specific podcast moments... • And Bing just wants you to take it seriously. HELP SPREAD THE WORD: • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish • Review Us: ratethispodcast.com/today ABOUT THE PODCAST: • Produced...