Today in Digital Marketing

Why is Canada’s largest airline sending social media influencers out to vacation during stay-at-home orders? There’s a new Google algorithm and it may soon change where your brand lands in the search index. And all the fallout from yesterday’s chaos in America. ➡ Review the show: https://RateThisPodcast.com/today ➡ Join our free Slack community: TodayInDigital.com/slack HELP SPREAD THE WORD: Tweet...

Facebook bids goodbye to the Like button on Facebook brand pages…. This digital marketing tactic killed it this holiday season, and you’ll never guess which one it was (sorry, I’m a little undercaffeinated today)… and the first salvos fired in the newest battle between privacy advocates and digital advertisers, this time: It’s the Podcast industry under fire. ➡ Review the show: https://RateThisPod...

It’s not just Facebook that’s going to suffer from Apple’s looming change to ad tracking… yet another huge acquisition in the podcast space — this time, by an unlikely buyer… How well did the user-generated TikTok musical do? And if Shopify is in second place for the biggest e-commerce platform with only 3% market share, who’s number 1? And how do they have 40% share? ➡ Join our free Slack communi...

Good news for Facebook GROUP admins and — wait for it... probably bad news for us Facebook Advertisers. A huge acquisition in the podcast space. Google employees form a union. Why is the head of one of the world’s largest e-commerce companies missing? And three myths about getting into YouTube’s trending section — busted! ➡ Join our free Slack community! TodayInDigital.com/slack HELP SPREAD THE WO...

Another option for advertising may be opening up soon — and the audience is huge. Will the United Kingdom require you to disclose when a photo your brand posts has been altered? One of the largest video marketing platforms is set to go public. And if you felt like an underachiever in 2020, wait until you hear about Ryan Kaji. You’re gonna hate your life even more. ➡ Join our free Slack community!...

It’s been a weird year, one mostly marked by declines in lots of metrics — but one channel is up. Way up. Also: Twitter comes up with a bad idea, a popular Wordpress plugin has a massive security hole, and one brand that boycotted Facebook ads is back. ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays) HELP SPREAD...

Instagram giveth and Instagram taketh away. Adobe’s big social media addition is a little underwhelming. Twitter goes back to the old days. And LinkedIn reports a bug that may have big consequences for your brand’s reputation. ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays) HELP SPREAD THE WORD: Tweet It: bit.ly...

Breakdowns, gone. Attribution windows, restricted. Real-time reporting, deleted. These are just a few of the massive changes to the Facebook ad platform coming early next year — and you have Apple to blame for it. Today, we breakdown the details as digital marketers around the world struggle to make sense of what’s to come. ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produ...

TikTok goes to the big screen. An easy way to find out the hints Googlers have told us about search performance. And the Facebook bug of the day: You can no longer delete interests from ad campaigns. ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays) HELP SPREAD THE WORD: Tweet It: bit.ly/tweet-tidm to preview a tw...

The whole world is going TikTok including a most unlikely platform… more placements are on the way… Microsoft adds an important tool to its platform — and it’s free… and what are the copywriters at Pantone smoking and how do I get some? ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays) HELP SPREAD THE WORD: Tweet...

T minus five days until your third-party social media tool is forced into big changes… Why is Burger King handing over control of its Instagram account to its competitors? Twitter is shutting things down left, right, and centre… and LinkedIn has good news for those who administer their company’s pages. ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produce this live at twitch...

Instagram fires a shot across TikTok’s bow… Why is Facebook sending you dozens of receipts for the same ad campaign… You could go to prison for a mistake your intern makes… and the terrifying email scam currently targeting marketing agencies. ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays) HELP SPREAD THE WORD:...

The first salvo in the attempt to break up Facebook is underway. Why hiding your web pages from Google won’t keep you from getting penalized. There’s a new placement available for your Facebook ads. And how one very bad word rocketed a post straight to the top of Reddit this year. ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produce this live at twitch.tv/todmaffin (about 1...

Facebook rolls out a new e-commerce feature just in time for the holidays… but — is it all it’s cracked up to be? A glaring security hole in a popular web site plugin exposed a half million web sites to danger. And ho is exactly is Richard Socher and why does he want to compete with Google? ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produce this live at twitch.tv/todmaffi...

Ever tried to hide confidential information by pixelating it? There’s a new program that will see right through those. Also, YouTube busts the most common myths around its search algorithm…. Lead ads on Google can now send that data to pretty much any of your existing tools… and the deadline for TikTok has passed. What next for the popular but beleaguered platform? ➡ Join our free Slack community!...

Facebook is taking away a big chunk of Messenger for marketers who use third-party tools… Twitter’s change to their ads platform may mean stronger mid-funnel results… There’s yet another post type your content manager will need to create, and this one’s a BIG one…. And you didn’t really need to create that Facebook Messenger ad campaign today, did you? ➡ Join our free Slack community! TodayInDigit...

Don’t be surprised if your the delivery company your brand uses starts refusing to pick your packages up…. Facebook adds some nice enhancements for car dealerships…. A big Google Core update is rolling out today… and what do you do when you have a loyalty program of 100 million people? You start an ad platform, of course. ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produce...

Google’s latest move means you probably need to install their Business app on your phone… TikTok and Instagram both test some pretty significant changes to their platforms… has someone cracked open Spotify’s exclusive podcast feeds?.... and the dumpster fire that is the Facebook ads platform burns even hotter today. ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produce this...

The global ad industry suffers its biggest drop in decades… the head of Facebook’s ads platform doesn’t want to hear from you… Which platform will crop the images in your ad campaigns automatically — maybe without you knowing it?… and Google releases a shockingly good documentary about… itself. ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produce this live at twitch.tv/todm...

Another platform has entered the vertical stories arena — the same week it suffers the effects of an apparent data breach. Podcast listening is up, but not nearly as much as one industry news site claims it is. There’s a bigger, better Crawl Report inside Search Console. And Google upgrades its PDF parser to be more… well, actually usable. ➡ Join our free Slack community! TodayInDigital.com/slack...

Facebook’s out of control account banning bots are starting to be noticed by big media… You may be owed some credit back on your latest ad campaign — but you’re not going to like how little it is…. And want to rank your brand’s site higher in Google? Why not just program a bot! ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3...

There’s a reason your favourite web tool was down today — and you can blame Amazon for it. Pinterest is going into the educational events business. And Twitter might take away your blue checkmark. ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays) HELP SPREAD THE WORD: Tweet It: bit.ly/tweet-tidm to preview a tweet...

Snapchat has a million dollars to give you — all you need to do: Use its TikTok clone… Buffer adds a long-missing channel to its analytics product…  Twitter’s going to start handing out blue checkmarks again… And good news for you Google Workspace people who work with partners that are Microsoft shops. ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produce this live at twitch...

Social media comments on Black Friday posts are up… WAY up…. How do you get negative reviews made by a fake person off your Google profile? One car salesman’s taking Google to COURT to try. Some nice updates to Snapchat’s campaign offerings… Google Ads’s desktop app gets an upgrade… and Twitter is not having a good Fleet week. ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me pr...

You’ve got more options now for Instagram influencer campaigns…. What younger podcast listeners want in the shows they subscribe to… Google Ads has a new insights panel that may actually be useful… Microsoft gives you yet another reason to upgrade your web site… and Snapchat Buys TikTok. ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produce this live at twitch.tv/todmaffin (...