Today in Digital Marketing

Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter What happens when you sue a customer for leaving a bad review? Will your brand’s content be caught up in Facebook’s algorithmic changes? An update on the future of TikTok. And Pinterest’s clever addition could help out content marketers. Enjoying the show? Please consider rat...

Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter A new e-commerce tool from Facebook claims it’ll improve your conversions by 75%... What happens to your brand’s Google ranking when you remove comments from your company’s blog… Instagram changes its algorithm to lock out TikTok uploads… and here’s why you should definitely...

Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter Surprising insights from 22 million social media posts... TikTok moves quickly on e-commerce functionality, why authority is the key to ranking higher in Google, and what happens when two brands accidentally use the same stock video in their Superbowl ads. Enjoying the show?...

On this special weekend edition, Jon Loomer ( http://jonloomer.com/ ) joins me for a deep dive into Apple's forthcoming changes to ad tracking. Learn how YOUR ad campaigns and reporting will change. Jon's "Facebook Ads and iOS14" course Jon's "Beyond the Boost" program Jon's "Power Hitter's Club" membership program About the Podcast: Enjoying the Show? R...

Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter Amazon upgrades its affiliate tools. Why Google is rewriting text on your web pages. Snapchat’s clone of TikTok is killing it. And why your next campaign should probably include a sprinkling of Pinterest. Enjoying the show? Please consider rating and reviewing us! About the P...

Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter Potentially huge changes ahead for your Google Ad campaigns… Twitter pulls a popular marketing research tool… Google Analytics drops support for YouTube… and the clever QR code campaign in this weekend’s Superbowl that doesn’t use any QR codes. Enjoying the show? Please consi...

Social media community managers rejoice! One of the biggest gaps in Facebook’s API is closing. Also, Twitter says don’t panic about Apple’s ad tracking changes. Amazon’s revenue from ad sales are much bigger than you ever thought. Adobe makes common PDF actions free. And this week in "What’s Instagram Copying Now?" About the Podcast: Enjoying the Show? Rate/Review Us! Join Our Free Slack C...

Google announces its plan to replace the third-party cookie. That plan: Educated Guesses. Plus: Agorapulse’s new pricing pulls functionality out of its lowest-priced tier. Twitter’s calendar could come in handy for social media content managers. And did you just accidentally delete an Instagram post? Now, a way to bring it back from the dead. About the Podcast: Enjoying the Show? Rate/Review Us! J...

Instagram removes a popular tactic of social media community managers… here’s why your brand’s web site suddenly got a lot of traffic today, Spotify’s new patent is equal parts creepy and potentially ground-breaking in terms of marketing, and TikTok cozies up to agencies. Wait, no, scratch that. Just one agency.   • Enjoying the Show? Rate/Review Us!  • Join Our Free Slack Community  • About Us: A...

How far is too far when you’re planning a digital marketing stunt? Why removing Shopify’s footer text might help your store end up higher in the search engines. And recovering from a web site hack — advice from Google on restoring your ranking.  • Pinterest Story Pins Following Streams  • Twitch Stunt  • Removing Shopify Text  • Recovering Google Juice from a Web Hack    • Take the Podcast Survey...

We’re getting closer to that big change to iPhone apps that has Mark Zuckerberg fuming… how has the pandemic affected local search in Google Maps…. Walmart is gunning for Amazon’s ad revenue… and the bizarre Instagram hashtag contest one brand is running. ➡ LISTENER SURVEY: http://todayindigital.com/survey ➡ Review the show: https://RateThisPodcast.com/today ➡ Join our free Slack community: TodayI...

It’s all coming back — digital media spend showing signs of returning to normal. Instagram Stories sees a HUGE increase in advertiser interest. A big rebranding in the digital experience space. And why is Google emailing people asking them to verify sites that they have no connection to? ➡ LISTENER SURVEY: http://todayindigital.com/survey ➡ Review the show: https://RateThisPodcast.com/today ➡ Join...

Buffer adds engagement tools — again. Your next search result could come back in AR… How to repurpose your content without being penalized by Google, and why you should ignore studies about the best time to post on social media. ➡ Review the show: https://RateThisPodcast.com/today ➡ Join our free Slack community: TodayInDigital.com/slack HELP SPREAD THE WORD: Tweet It: bit.ly/tweet-tidm to preview...

Google finally admits — it hates pop-ups as much as you do. Plus: How to do an SEO Content Gap Analysis… where to find audio ad inspiration, LinkedIn gets granular, and two-and-a-half-weeks and counting: The big Facebook reporting bug is STILL not fixed. ➡ Review the show: https://RateThisPodcast.com/today ➡ Join our free Slack community: TodayInDigital.com/slack HELP SPREAD THE WORD: Tweet It: bi...

Should your brand have a blog? Some compelling arguments for NOT blogging every week. Plus: What will the Australian media buying world look like if Google makes good on its threat to straight-up leave the country. Buffer’s mobile app gets some nice upgrades. And TikTok video production for digital marketers who’ve never made a TikTok video before. ➡ Review the show: https://RateThisPodcast.com/to...

Is it the end of the line for influencer marketing? A clever organic content program being run on… Spotify. More proof that Facebook reps have no idea what they’re doing. And Twitter deals a smack to YouTube’s face. ➡ Review the show: https://RateThisPodcast.com/today ➡ Join our free Slack community: TodayInDigital.com/slack HELP SPREAD THE WORD: Tweet It: bit.ly/tweet-tidm to preview a tweet you...

Facebook ad campaigns stop spending with major Ad Manager bugs reported. Pinterest jumps on board the Stories bandwagon. And how one song by the Grateful Dead became the start of a revolution in audio storytelling and digital marketing. ➡ Review the show: https://RateThisPodcast.com/today ➡ Join our free Slack community: TodayInDigital.com/slack HELP SPREAD THE WORD: Tweet It: bit.ly/tweet-tidm to...

Pinterest’s new ad product could save you lots of time setting up campaigns… some shocking numbers on how many ad clicks are just straight-up fake, YouTube’s answer to TikTok videos… TikTok’s answer to Q&A videos…. And this tiny change to Google Sheets may be the reason your office’s data nerd is smiling a lot today. ➡ Review the show: https://RateThisPodcast.com/today ➡ Join our free Slack co...

One marketer’s horror story of getting locked out of his Facebook brand page — and the steps he took to get back in… within 48 hours. Plus: What Google says about those paid links in guest blog posts. How to advertise on the second-biggest search engine in the world. And an update on my project to give sequence-email-spammers a taste of their own medicine. ➡ Review the show: https://RateThisPodcas...

You knew it was big — but now, it’s bigger than Facebook. So why can’t you run ads there? Plus: YouTube moves even closer toward e-commerce integration, browser plugins are not always your friend, and meet the guy who is two password attempts away from the worst year of his life. ➡ Review the show: https://RateThisPodcast.com/today ➡ Join our free Slack community: TodayInDigital.com/slack HELP SPR...

Is it true? Have we been blinded all along and never realized that Facebook ads actually do nothing? Plus: going digital for a very in-person marketing tactic. A new ads platform will test the balance between effective targeting and user privacy. And how much money would Donald Trump make on Twitter if he were a social media influencer? ➡ Review the show: https://RateThisPodcast.com/today ➡ Join o...

Apple's aggressive push toward being a more privacy-friendly brand will have some dramatic fallout on the digital marketing world. In this special episode, I chat with SocialMediaToday.com's Andrew Hutchinson about IDFA, the move to first-party data, and how we'll need to adapt our future digital marketing programs. ➡ Review the show: https://RateThisPodcast.com/today ➡ Join our free S...

In the looming battle between first-party data and third-party data, won’t somebody think of the middle-child: The second-party data? Yelp may label your location a COVID-risk. Agorapulse is about to raise its prices. The former head of Facebook ads has a new job. And how one small Internet provider’s oddball reaction to American politics may be messing up your social advertising reach. ➡ Review t...

It’s one of the most common Facebook ad types. And there’s a very good chance you are not seeing any comments on it. Today, our investigation into why most third-party social media tools can’t see these comments, and why most aren’t telling you. ➡ Review the show: https://RateThisPodcast.com/today ➡ Join our free Slack community: TodayInDigital.com/slack HELP SPREAD THE WORD: Tweet It: bit.ly/twee...

What do you post on your social channels when world events demand that your brand picks a side? Also: The shockingly convincing augmented reality feature coming this year. Google has a present for you data nerds. And WhatsApp is NOT doing what everyone says it’s doing. ➡ Review the show: https://RateThisPodcast.com/today ➡ Join our free Slack community: TodayInDigital.com/slack HELP SPREAD THE WOR...