Today in Digital Marketing

Pizza Hut buys Tictuk (not TikTok), a new study says Google is keeping 2/3rds of searches for itself, Snapchat is creating a Duets feature, the Wix platform adds an incredible new integration, and why most consumers think you should be more active in social issues. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter MORE: NEW!...

Facebook’s entire platform crashes, and your ad campaigns may have been affected. The Watch Party is going away. YouTube has a new feature for digital marketers who obsess over community size. And — in case this short podcast isn’t short enough — how you can now get a daily 60-second summary of each of these shows. Get the entire show content, with links and images, as a DAILY email newsletter! Su...

Spotlight, Reels, Shorts — they’re all coming for TikTok. Twitter’s betting its UI on Spaces. Facebook finally gets serious about security. And here come the deepfake marketing campaigns!  Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter MORE: NEW! Podcast Perks : Exclusive Deals for Listeners Advertising: Perks (free!) • A...

Your engagement levels suck? You’re not alone… Google’s new reputation management tool lauches… Facebook’s director of agencies tries and fails to announce a new advertising option… and how a 40-second TikTok video paid for an entire studio set. In fact, MY 40-second TikTok video. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsl...

Why is Google revealing the locations of home-based businesses? Facebook is copying yet another app. You’re not the only one who doesn’t know your brand’s customer lifetime value. And how to get basically Canva’s enterprise plan without paying a monthly fee. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter MORE: NEW! Podcas...

Meet the new dynamic ad — one with static assets… some welcome updates to YouTube’s analytics… Your Facebook’s pixel might be broken today… and the funniest apology that Twitter has ever had to put out. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter MORE: NEW! Podcast Perks : Exclusive Deals for Listeners Advertising: Per...

Facebook says it’s improved reporting (by crippling it)… Core Web Vitals might give you a Google ranking boost after all… People might soon be littering your company profile with photos…. And we’re looking for a guest host! We’re looking for a regular fill-in host. If you have journalism/podcast experience and a good mic, go to TodayInDigital.com/host Get the entire show content, with links and im...

Twitter borrows a page from Facebook… Reddit doesn’t want to be at the kids’ table any more… Google’s courses could get you a degree in a half-year, and the most unique business show on the Internet. We’re looking for a regular fill-in host. If you have journalism/podcast experience and a good mic, go to TodayInDigital.com/host Get the entire show content, with links and images, as a daily email n...

A big change to a mobile app may bring bad news to podcasters, it’s Round Two for Walmart’s live-shopping TikTok show, Wordpress’s new upgrade could help your Google ranking, and the clever new ad format for streaming video. We’re looking for a regular fill-in host. If you have journalism/podcast experience and a good mic, go to TodayInDigital.com/host Get the entire show content, with links and i...

Meet the unbranded longform ad that could be taking over podcasts soon… It’s not a Twitter edit button, but it’s close… The new Wordpress update will keep you on Google’s good side… and Facebook has some bad news for brands in the social issue space. Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter MORE: NEW! Podcast Perks...

A new search engine may soon be vying for your media budget… Ikea’s clever use of Instagram Stories… Snapchat Goes After Local Advertisers… and the Google Ads feature we all wanted is here. Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter MORE: NEW! Podcast Perks : Exclusive Deals for Listeners Advertising: Perks (free!) •...

Facebook lifts a controversial advertising ban… big moves in the digital television ad space… TikTok is going to television… Pinterest’s new placement is equal parts encompassing and expensive… and Twitter may be removing some content from your web site. Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter MORE: NEW! Podcast Pe...

Twitter teases commerce-enabled tweets... Google’s peculiar decision around sitemaps…. Meet Taco Bell’s new AI marketing technology… How American drug stores using COVID to grow their marketing databases… and why Amazon quietly changed its mobile app’s icon yesterday. Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter MORE: N...

Twitter’s answer to Clubhouse may be coming sooner than anyone thought… Instagram proudly announces a new feature that nobody asked for… you can now schedule your TikTok content… and cleaning your content marketing of cultural appropriation. Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter MORE: NEW! Podcast Perks : Exclusi...

A clever candy promotion ties personalities to playlists… is the next great marketing opportunity already on your phone? More people buying online means more bricks and mortar businesses failing… and how I increased by TikTok following by 50% literally overnight. The method is shockingly simple. Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDi...

Don’t expect those Facebook ad-denial bots to go away… Pepsi’s next-level ad personalization… Google cancels a popular ad format… Spotify launches a new ads platform… and Snapchat’s recent audience numbers are mind-boggling. Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter MORE: NEW! Podcast Perks : Exclusive Deals for List...

Today: Ignore the standard advice — long page titles might actually help your search ranking. Also: TikTok advertising comes to Canada. Hackers are breaking into Quickbooks files. Agencies get a break on Google’s partner program. And some welcome upgrades for merchants who use Square. Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/n...

Hackers can change your PDF contracts after they’ve been signed… some new data on how long it takes the average firm to reply to an RFP… Facebook Shops rolls out in two more countries… And how to get Lead Gen Forms on LinkedIn without paying for an ad campaign.  Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter MORE: Join Ou...

A huge exploit in one of the most popular web site plugins could give a hacker access to your Dashboard… Google Ads beefs up its attribution reports… If User-Generated Content is so cheap and easy to get, why aren’t all brands doing it? And how to use a free tool from Google to increase your web site speed. Get the entire show content, with links and images, as a daily email newsletter! Subscribe...

Microsoft may be creating campaigns and spending your money without you knowing about it… LinkedIn is working on a freelance marketplace, YouTube adds a nice new analytics tool, and the podcast ad industry continues to consolidate. Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter MORE: Join Our Free Slack Community Get this...

What can a 20-year-old video game teach us about immersive marketing? Were Facebook’s ad reach numbers ever accurate?! The surprising finding about repurposing your video content. And will 2021 be the year of livestream commerce? Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter MORE: Join Our Free Slack Community Get this a...

Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter Facebook locks Australian news out… Social media influencers now have a big union behind them… the most unlikely location for a digital content studio… France forces Google to change its business ratings system… and the “I’m Not a Cat” lawyer gets another round of 15-minutes...

Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter It’s finally here — America’s first tax on digital advertising. What does it mean for your marketing budget? Also: Hate them all you like, but those irritating jingles work. Stop words aren’t a thing in SEO any more. A Vimeo launches an easy GIF maker. And why is Clubhouse fe...

Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter Facebook wants to make policy decisions for other social media platforms… Microsoft’s says its new PPC bidding may bump your conversions up… Google business messaging hits the desktop… and Pinterest’s nearly as popular as TikTok now. Enjoying the show? Please consider rating...

Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter Google’s new algorithm update is poised to be among its biggest changes ever… Facebook is working on a Clubhouse clone… Why has Instagram changed its Like button?... and getting your images to rank higher in the search engines. Enjoying the show? Please consider rating and re...