Today in Digital Marketing

Twitter's numbers are looking good. Amazon's accountant's are also happy. Its lawyer, on the other hand, are not. YouTube is accused of playing dirty in negotiations. And TikTok plucks a new CEO out of their Chinese headquarters. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter Podcast Perks: Exclusive Deals for...

Facebook ads are costing more these days. Livestreaming is set to revolutionize e-commerce. Pinterest has an eye on what themes your next campaign should touch on. WhatsApp finally gets its own ads functionality. And an API change from Google could claw back some missing iOS data. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsl...

YouTube says video views of its TikTok clone are way up — so why are those results disingenuous? Also, Google's ad sales make a strong recovery, what form of videos are businesses using the least? Why, the most effective form, of course. TikTok wants your Lead Gen campaigns. And Verizon introduces its solution to a world without third-party data. Get the entire show content, with links and ima...

Facebook ROAS is up today — in some cases, way up. But as Queen said: "Is this the real life? Is this just fantasy?" Also: American regulators are coming after the social algorithms... Amazon reverses a long-standing policy that affected third-party sellers... The newest audio ad format is really long... and Nerf bats it out of the park with their TikTok promotion. Get the entire show cont...

On the eve of Apple's tracking changes, TikTok is creating an entirely new ad campaign format just for iOS users... Some advice on how to increase how many people opt-in to be tracked... Snapchat's numbers are shockingly good... and your chance to ask a real Facebook ad rep anything you want. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at Toda...

What Facebook's algorithm update means for your organic content... Amazon moves into another bricks-and-mortar category... Why has influencer marketing jumped to the top spot in digital ad spend.... The U.S. government investigates shady online marketing practices.... And Twitter's change to profiles could mean more sales for you. Get the entire show content, with links and images, as a DA...

Six days and counting. Apple's change to app tracking is on its way. Are you ready? Also, does Google reduce your rank in search if you don't buy ads? That's what one court case is claiming. Microsoft fires a huge shot across the bow of Facebook Ads. And the love affair between Pinterest and Shopify keeps smouldering. Get the entire show content, with links and images, as a DAILY email...

YouTube's newest sponsorship option could be a game-changer... how has COVID affected email marketing... Google clamps down on another industry.... Apple will soon charge money for some podcasts.... And inside a popular TikTok influencer campaign. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter Podcast Perks: Exclusive...

Facebook pulls yet another analytics tool used by marketers... The biggest challenge yet to Google's new cookie-replacement... Core Web Vitals is delayed... Podcasts come to the world's largest social network.... And when is an Exact Match not "exact"? When it's a Google ad campaign. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at T...

Facebook Giveth, and Facebook Taketh Away… Behind the scenes at Pepsi’s remarkable digital transformation, why your online store is scaring off people in their early 20s, and Google adds more brand safety tools. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter Podcast Perks: Exclusive Deals for Listeners Advertising: Perks...

The study that will tell us if machine-learning was a mistake all along… Facebook’s idea of helping your business is to send people to your competitors… What is behind the mass exodus of Shopify’s most senior executives… Has Triller given up being the TikTok killer…. And Google introduces new technology to its consent mode — the time-honoured technique of guessing. Get the entire show content, wit...

A new alliance between two huge marketing data providers…. Instagram engagement levels off…. Here we go with the hiding Likes again… and an easier way to update your Google business profile. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter Podcast Perks: Exclusive Deals for Listeners Advertising: Perks (free!) • Ads • Class...

Where are the good CPMs? On YouTube — when you don’t use any video in your ads. Also: TikTok’s demographics are broadening, a clever marketing campaign on Clubhouse merges three trends, and how subscription fatigue may end up helping digital media buyers. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter Podcast Perks: Exclu...

The biggest threat to digital agencies may be their clients… Why a privacy-focused browser is now waiting for Google’s permission… Buffer adds Facebook engagement… And an update to Core Web Vitals is good news for some web sites. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter Podcast Perks: Exclusive Deals for Listeners A...

Early numbers suggest the IDFA apocalypse may not be as bad as we thought… gender-equality progress is being made in CMO roles… and what Facebook is blaming for the system-wide crash yesterday afternoon. “Tubberware” clip from “ Full Blown Artistic - Sal & Chris Present: Hey Babe! - EP 10 ” Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDig...

If you sell any products on your website, today’s Google update was a big one… Twitter makes things simpler for media buyers… Snapchat dives even deeper into augmented reality e-commerce… and now we know: Facebook has no sense of humour.  Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter Podcast Perks: Exclusive Deals for Li...

Amazon’s ad business is much bigger than you ever thought… Why Google will keep reviews up even if an employee writes it… Reddit launches a resource site for digital marketers… Facebook’s clone of Clubhouse is now in the wild… and the top gifts B2B companies sent their clients. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newslett...

Microsoft wants your Google ads — and just made it easier to switch… How has COVID changed your customer personas?... TikTok’s new agency deal is a kind of influencer buddy program for brands… Pinterest makes its first expansion into Latin America… and why are so many businesses moving to a small town in Kansas? How’s this episode’s audio quality? Tell me at https://b.link/audioquality Get the ent...

A major Supreme Court ruling will have effects on the digital marketing space, Pinterest goes B2B, TikTok is rolling out a web-based editor for marketers who prefer working on desktop, has Spotify overtaken Apple in the podcast war? And YouTube says it’s okay to swear now. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter Po...

Facebook says it will close its Analytics tool, and nobody’s sure why…. Getty Images buys the popular free image site Unsplash… Digital ad sales will reach a new record milestone this year…. And, I’m sorry, Google — WHY are you sending people to our competitors again? Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter Podcast...

The Lands End clothing brand has banned alpaca fleece... is Alberta Canada the next hotspot for raising llamas?... a rare black alpaca born in Scotland is what everyone’s talking about there… and reunited! The travelling llama has finally found its home again. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter Podcast Perks:...

Social media managers will love Facebook’s new change to commenting… Twitter beefs up its ads platform… YouTube rolls back a popular video discovery tool… Add one more platform to the pile of Clubhouse clones… and why the REAL comedy around April Fools Day happens on April 2nd. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newslett...

Instagram expands IGTV ads, how much senior marketers plan to change their media spend this year, Facebook’s program for laid-off ad agency people is in more countries now, and the clever Earth Day campaign you wish you’d have thought of first! Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter Podcast Perks: Exclusive Deals...

Why is Google sending your leads to other companies? Twitter is close to launching a big change in how you post a tweet.... Reddit opens a sales office in Canada.... YouTube is totally not copying TikTok, guys… and TikTok copies YouTube?! Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter Podcast Perks: Exclusive Deals for Li...

A new study says use Carousels if you want to boost your Instagram stats… there’s a new tax on digital advertising… almost nobody is going back to the office after this work-from-home year… is Clubhouse already played out… and why Rating and Reviewing actually does nothing for podcasts. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com...