Tod Maffin
Today in Digital Marketing
A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Join the thousands of senior marketers listen each day. Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium
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Episodes
Meet The Google Reviews That Won't Die 04.06.2021 10:22
The Google reviews that won't die... some great news for brands who use Instagram influencers... How HBO got the consent of thousands of people to text them ads every day... Why does TikTok want to store your faceprint now?... And what's next for one the biggest SEO tools now that it just got bought out? • LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes)...
Your Marketing Job is Safer Than It's Ever Been 03.06.2021 12:06
You made the right career choice — the need for marketers is skyrocketing... Twitter's new pay-for-support plan... WhatsApp gets some welcome improvements to brand accounts... How TikTok users got around an ad ban... and your prayers have been answered with Facebook's newest post type. • LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — b.link/pod-adfree...
INSTAGRAM DMs ARE FINALLY IN THE API! 🎉🍾 02.06.2021 13:46
Perhaps the biggest single item on the wishlists of people who manage social media accounts has arrived. Also: Instagram makes a big change to its Stories algorithm, Google rolls out a major search update, Twitter tests Fleets ads, and the voice recognition tool you should not use. • LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — b.link/pod-adfree • READ MORE...
H0w You're Site M1ght Get Dropppd from Go0gle 01.06.2021 9:51
That typo on your web site might get you dropped by Google... Microsoft pumps out a whack of changes to its ads platform... How the pandemic has affected closing B2B deals... and Stripe's new one-click payment links. • LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — b.link/pod-adfree • READ MORE: Get each episode as a daily email newsletter (with images, v...
Is Google's "Honeymoon Period" Real? 31.05.2021 9:22
How to detect and fix ad fatigue... Facebook adds a nice feature for video users... Reels ads are coming to more countries... and Clubhouse ain't dead — yet. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING: - Ads: b.link/pod-ads - Classifieds: b.link/pod-classifieds - Brand Takeovers: b.link/pod-takeover JOIN T...
Google: AR + Commerce + Healthcare = Profit? 28.05.2021 6:35
Microsoft has the edge on web shopping... Twitter's about to roll out its monthly subscription plan... Some social platform updates... and Instagram Reels go to desktop. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING: - Ads: b.link/pod-ads - Classifieds: b.link/pod-classifieds - Brand Takeovers: b.link/pod-takeo...
Microsoft Wants You To Run Google Ads 27.05.2021 11:55
Microsoft wants you to run Google ads.... Shocking new data shows just how influential TikTok videos can be in purchase decisions.... Meet the digital marketer who broke Reddit this week... and it was a big day at Google — all the changes on this, their annual marketing day. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERT...
0.5% 26.05.2021 14:14
They promised millions to equality — so how many brands delivered? Here comes the next wave, called c-commerce, Instagram jumps onto the product drops trend, you do not need to pull AMP from your site, and the new voice everyone on TikTok is talking about. BE.LIVE $60 unlimited lifetime deal: http://b.link/livedeal Get the entire show content, with links and images, as a DAILY email newsletter!...
Does Google Hate This Headline? 25.05.2021 12:38
Brands keep getting woke, but consumers aren't buying it. LinkedIn adds two new ad types B2B marketers will love. Why Augmented Reality is the future of ecommerce. The opaque box that is Core Web Vitals. And the U.S. state that has banned banning. BE.LIVE $60 unlimited lifetime deal: http://b.link/livedeal Get the entire show content, with links and images, as a DAILY email newsletter! Subs...
How Facebook's Ad Review Process Actually Works 21.05.2021 11:10
The clever way TikTok is helping marketers stay brand-safe... Is Google giving up on AMP?... Snapchat finally rolls out Brand Profiles... Is Twitter's new Spaces feature another nail in Clubhouse's coffin?... and the deal of the century for marketers who livestream. BE.LIVE $60 unlimited lifetime deal: http://b.link/livedeal Get the entire show content, with links and images, as a DAILY...
The Ad Campaign You Can't Tell Your Mom About 20.05.2021 11:01
The big change to Google Maps that might affect local businesses... Meet the new Snapchat mini-stores.... Apple adds an unlikely affiliate program... Why your next mobile ad campaign will be on Desktop... and the ad campaign you can't tell your mother about. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING: - A...
1-800-DARK-PATTERN 19.05.2021 8:27
Google strengthens its e-commerce offerings, how to sell products from a screenshot, the new tip line for dark patterns, the future of Google Search, and Starbucks wants to monetize your dog's TikTok videos. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING: - Ads: b.link/pod-ads - Classifieds: b.link/pod-classi...
Facebook Bets Big on Ecomm-Integrated Live Shows 18.05.2021 11:10
It's finally here — Facebook group comment moderation via third-party tools. But there's a catch. Actually, there's several. Also: Pinterest drops Story Pins for, well, let's face it, a TikTok format... YouTube is planning some solid enhancement for brands that publish videos... the transformation of a brand's product-focus marketing to content.... And most SEO pros are ready f...
Will the Rise of the CCO Kill the Digital Agency? 17.05.2021 9:47
The big shift in corporate boardrooms that's threatening digital agencies... Google's aggressive plan to get more people trained on its platform... Will in-person shopping ever come back? And is Clubhouse collapsing? Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING: - Ads: b.link/pod-ads - Classifieds: b.li...
Weekend Surprise: The Start of Podcasting 15.05.2021 5:26
. Privacy & Opt-Out: https://redcircle.com/privacy
Instagram Has No Idea What Digital Marketers Want. Discuss. 14.05.2021 9:40
Big moves in the single technology pretty much everyone is counting on for the future of product marketing.... The latest platform to jump on board the livestreaming trend could be a gamechanger... and — I know this'll shock you, but Instagram is busy working on a feature nobody will use. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/po...
Are Marketing Pop-Ups Hurting Your SEO? (Spoiler: Probably) 13.05.2021 10:05
That pop-up on your web site is probably hurting your SEO... Google has yet another solution to the cookie-pocalypse... Reddit bets big on brands... The marketing livestream we can file under "At least they tried,"... and did you feel that? Was that another Google update? Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter...
"Hey! Lesbian!" 12.05.2021 9:12
Is the next B2B platform going to be TikTok? The brilliant Facebook ad campaign that Facebook is NOT happy about... YouTube fills a long-standing gap in its analytics... and another industry lands on Google's naughty list. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING: - Ads: b.link/pod-ads - Classifieds: b....
Why "Best Time to Post" Studies Are Nonsense You Should Ignore 11.05.2021 7:04
Another Best Time to Post study to ignore... Finally, call-tracking data in Google... Sirius creates a powerhouse audio ad business, Instagram's small but important tweak to bios, and the worst-kept secret in the search engine industry. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING: - Ads: b.link/pod-ads - C...
Why Google Search Doesn't Like Large "Hero" Images 10.05.2021 6:34
Why is that beautiful theme you just installed on your web site hurting your Google ranking? We now know how many people are staying opted-out from ad tracking on Apple device... And a simple way to make sure your web site is accessible. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter ADVERTISING: - Ads: b.link/pod-ads - Clas...
They Grow Up So Fast These Days 👶🏻 07.05.2021 8:03
TikTok wants you to know it's not just for kids now... Twitch's answer to that: "Oh yeah, us too!"... Twitter adds another monetization feature... an outstanding course on Facebook ad optimization is out.... And I knew the day would come at some point — today, a story about Carole Baskin. Andrew Foxwell's course on Facebook ad optimization: https://b.link/facebookcourses Get th...
Tiny Icon, Big Moves 06.05.2021 8:26
Is that new Wordpress plugin causing you to drop in Google's listings? YouTube is betting big on Shorts. Twitter has new options for media buyers. Snapchat wants to get more AR in the hands of digital marketers. And a small upgrade for your store's Google My Business profile might bring in more foot traffic. Get the entire show content, with links and images, as a DAILY email newsletter! S...
Facebook... Start Your Photocopiers! 05.05.2021 9:16
Twitter's new podcast might shed some light on its inner workings... TikTok bolsters its geo-targeting... YouTube's got an interesting second-screen ad product... and the decision's in: Is Trump coming back to Facebook? Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter Advertising: Ads • Classifieds • Brand Takeo...
The Video Platform Culture Wars 04.05.2021 8:12
Microsoft says it has a soul and wants to teach you how to have one too... which platforms are most digital marketers confident they can measure ROI?... Twitter plans to strip ads from sites you visit... and Facebook has no idea what irony means. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter Podcast Perks: Exclusive Deal...
That's All Very Nice, Jack. Now Where's Our Edit Button? 03.05.2021 5:14
Twitter pushes Spaces out to almost everyone... the race to provide first-party data solutions is on... Google has good news for PPC advertisers... and Wordpress saves the Internet. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter Podcast Perks: Exclusive Deals for Listeners Advertising: Perks (free!) • Ads • Classifieds •...
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