Today in Digital Marketing

One more place you can be certified — and this one might be worth the effort... Reddit looks for ad dollars down under... How much can you make by switching your career to work in SEO... and TikTok is destined for the big screen. Well, bigger screens. • Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter •  Join our weekly listener Zoom every Frida...

Your next ad campaign might be "phygital"... a shift in how podcasts are consumed... Instagram's new tools might keep your brand safe from brigading attacks... and Twitter Spaces just got a big new client. Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter   ADVERTISING: - Ads: b.link/pod-ads - Classifieds: b.link/pod-classifieds - Bra...

The surprising number of people who have opted in to iOS app tracking... A clever integration between e-commerce and credit cards... Why TikTok's entry into HR is actually brilliant... Facebook loses a senior executive — oh, and part of their policy documents... and Twitter's new brand awareness feature is pissing off a lot of consumers. Get each episode as a daily email newsletter (with i...

Does including Augmented Reality increase your conversion rate? Microsoft's newest ad format has a terrible name but gorgeous look... Why are leading fashion brands deleting their social media accounts.... Can brands play in the Cameo space? And Trump sues every major social media platform for something something free speech. Get each episode as a daily email newsletter (with images, videos, a...

How will the latest European law affect your influencer campaigns? Twitter's new idea might cause you to close some of your brand's Twitter accounts... some welcome changes to Microsoft's ads platform... Are reciprocal links the enemy of SEO?... And the new social platform that took 20 minutes to hack. Get each episode as a daily email newsletter (with images, videos, and links) — b.li...

You can now rent TikTok's insanely good algorithm... Pinterest bans an entire category of ad campaigns... Snapchat's music library just got a big boost.... The fanciest Brand Lift Studies yet... and when a digital app moves into the real-world. Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter   ADVERTISING: - Ads: b.link/pod-ads - Classi...

How do you target people without cookies? By excluding them from targeting.... Also: The newest ad placement that users aren't going to like... Clubhouse accidentally leaks a feature... private LinkedIn user data is out in the wild — again... and today's episode of What's Facebook Copying Now? Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-ne...

Facebook is off the anti-trust hook — but Instagram isn't... Spotify opens podcast ads up more widely... PayPal will charge you more to collect payments from customers.... And the mobile app that tricked ad agency people into giving up their Facebook credentials. Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter   ADVERTISING: - Ads: b.link/p...

Just when you thought you were getting used to missing data from your paid campaigns... Also: Google retires a popular ad format... A browser plugin says it can keep your brand voice on track... Facebook's latest entry in Daddy Knows Best... and why is Domino's bringing back the campaign that cost them $78 million in punitive damages? Get each episode as a daily email newsletter (with imag...

Twitter adds a new campaign objective.... Amazon adds some new podcast tech.... Instagram adds a function they have elsewhere but not all functionality, only some parts, and only for some formats, not including the pieces that are in that third place, because Facebook is a totally coordinated and professionally operated company.... And an entire country is now investigating fake reviews. Get each...

The cookiepocalypse is on hold! Snapchat's clever digital campaign goes real-world. Your next employer is already spying on you. And — did I read this right?! Facebook CPMs are down? Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter   ADVERTISING: - Ads: b.link/pod-ads - Classifieds: b.link/pod-classifieds - Brand Takeovers: b.link/pod-takeov...

Instagram adds a feature exactly nobody asked for.... Your product catalog might start showing up in Facebook's classified ads... Pinterest identifies five new consumer personas for the post-pandemic generation... and YouTube makes it easier to create video ads. Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter   ADVERTISING: - Ads: b.link/po...

Today — a special episode detailing the YouTube content discovery and search algorithm. This came from YouTube's excellent "Creator Insider" channel. Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter   ADVERTISING: - Ads: b.link/pod-ads - Classifieds: b.link/pod-classifieds - Brand Takeovers: b.link/pod-takeover   JOIN THE COMMUNITY:...

Why Google sometimes ranks plagiarized content higher... TikTok's new feature sounds familiar... L'Oreal's plans for influencer marketing... Shopify gives you more control over your store, as long as you don't mess it up, and creating Google Ads for clients and colleagues should get a lot simpler soon. Get each episode as a daily email newsletter (with images, videos, and links) —...

A big bug with a popular Facebook ad placement is causing grief among media buyers.... Customer retention on social media is about speed... Why Google search results are different on desktop and mobile... And it's been a bad week for someone at HBO. Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter   ADVERTISING: - Ads: b.link/pod-ads - Class...

That budget you're testing on TikTok? Yeah, Instagram's calling. They'd really like that money instead. Also, Facebook gets ready to roll out podcasting on its platform, YouTube pulls up its Shorts, your CEO ain't impressed with your latest report, and Amazon says one thing, but does another. Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod...

We're getting closer to seeing Virtual Reality as an ad placement option... The search engine that wants your media budget but won't give you back campaign data... Spotify's Clubhouse clone is out... Google's big algorithm update has started to roll out.. And Amazon is running out of people. Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-...

Hey, you enjoying Facebook's new modeled conversions? Yeah, me neither. Guess what they're going to be expanding? Also: Your business can now accept crypto payments... the AI that can change the price of your products in real-time... Twitter's idea for a new brand safety tool.... And Facebook tried out its new Clubhouse clone today. How'd it go? Not well. Get each episode as a dail...

The Facebook audiences you must create now — before they go away in two weeks... the SEO tool that may have been a scam all along... Add another jurisdiction to Privacy Laws Wikipedia page... how Volvo is letting people test-drive their cars without their cars... and will Facebook's new cropping tool be racist? • LISTEN MORE: Get each episode completely ad-free (with occasional weekend episode...

Jacob Hilpertshauser from Agorapulse joins Tod on this special weekend edition, where they talk about Agorapulse's publishing, engagement, and reporting toolsets. Agorapulse: https://agorapulse.com Pricing: https://www.agorapulse.com/pricing/ Disclosure: Agorapulse did not pay for inclusion in this episode. We did this as a thank you to their team spending a lot of time helping us evaluate the...

I can't believe I'm about to say this — but Facebook has created an AI tool that's actually not terrible. Also: Google Analytics adds a new feature to its platform: Guessing. And finally some clarity on the Google Partner program. • LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — b.link/pod-adfree • READ MORE: Get each episode as a daily email news...

Android devices are the latest to lock up ad tracking... the Facebook ad placement you can't afford... Why Zuckerberg is betting big on measuring your customers' biometric data... And a Canadian media icon relaunches on social media. • LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — b.link/pod-adfree • READ MORE: Get each episode as a daily email newsl...

A deep dive into the Instagram algorithms... More shakeups at Facebook could mean more instability for its ads platform... WooCommerce users can now push their products directly to Google's Shopping platform... It's time to start planning for your holiday campaigns... and the U.S. war against TikTok is apparently over. • LISTEN MORE: Get each episode completely ad-free (with occasional wee...

Instagram adds affiliate marketing... Wordpress's next version may help your SEO... The world is going live — are your marketing campaigns ready? And details on our first ever Twitter space! • LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — b.link/pod-adfree • READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — b.link...

Apple doubles down on the war against marketing data... Google is forced to play nice by French regulators... Pinterest's new commerce-enabled shopping lists.... The clever but unlikely digital marketing partnership between a food condiment and a mobile app ... and a big warning: Do not activate Facebook's New Page Experience if you have any plans to go back to the old page design. • LISTE...