Today in Digital Marketing

A strange bug on Google could be changing how you're listed... One of the biggest e-commerce platforms plagued by a huge security hole... proof that everything is going to a subscription-model... the magnetic stripe is dead. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https:// b.link/pod-newsletter   GET YOUR WORD OUT: • Ads as low as...

American politics may be to blame for poor online sales... Twitter turns verification back on — oh wait, no cancel that, it's off again... TikTok integrates two helpful platforms into their ads suite, and YouTube's analytics just got a touch better. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter   GET YOUR WORD O...

Facebook really does not want you knowing how Instagram works... Another TikTok clone on a most unlikely platform... Google introduces a new ad format for us media buyers... and why is one of the most successful e-commerce brands bleeding cash? • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter   GET YOUR WORD OUT: • Ads as...

This one bit of code could triple your web traffic... Will Reddit make up your next media buy?... The podcast industry continues to be thrown curves by Apple, and regulators may kill a huge Facebook deal. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter   GET YOUR WORD OUT: • Ads as low as $20! See todayindigital.com/ads •...

How did the world's first real test of omnichannel marketing go? Not well... Also: New shipping fees added to holiday purchases could hurt your online sales... Building your own branded mobile app is easier (and pricier)... and why is everyone mad at Twitter today? • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter   GET...

YouTube comes out swinging... B2B firms plan to buy more ads — in particular, display ads... Twitter will soon let you "de-follow" a troll... and why are people reporting their brand's web pages suddenly dropping in and out of Google's search index? • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter   GET YOU...

The new Agency of Record — is it real? Instagram's finally testing the ad placement so many of us want. LinkedIn offers a better way to close B2B deals. And YouTube's algorithm totally made me buy it. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter   GET YOUR WORD OUT: • Ads as low as $20! See b.link/pod-ads • Be...

The dramatic effect one simple change to your web site menu can have on your sales... turns out Core Web Vitals is more important than Google let on... The new scam that's getting Instagram accounts shut down... and why some service businesses are being booted off Maps. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter...

TikTok confirms its test of the Stories ad placement — but with a twist... A clever brand activation has people crying chicken... it's time to update your brand's Wordpress site... and how to market a podcast when your show's host is dead. Enjoying the show? PLEASE TWEET ABOUT US: b.link/pod-tweet • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links...

Can you buy your disabled Facebook account back?... TikTok's new addition is less about content and more about ad placement options... What do B2B buyers really want? And the exodus of Facebook executives continues. Enjoying the show? PLEASE TWEET ABOUT US: b.link/pod-tweet • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newslet...

How to buy your way to the guaranteed top of the search results... Instagram's loss is Reddit's gain... LinkedIn buys its way deeper into the Creator Economy... and we're no strangers to love... you know the rules and so do I. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter   GET YOUR WORD OUT: • Ads as low as...

Why did Pinterest lose millions of users last quarter? Here's a hint: They might not be the only ones to be in that predicament. Also: TikTok wants to send your marketing campaigns to the past... data nerds will love Snapchat's new tool... and the peculiar connection between bad tech predictions and the podcast ad business. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive...

Will this new proposal keep your email campaigns safe? Google has some nifty new ad tools for you visual thinkers... How to hack Snapchat's newest recommendation engine... and yes, Facebook ads are getting way more expensive. • Join the daily Premium Newsletter (with exclusive content, images, videos, and links) — b.link/pod-newsletter •  Join our weekly listener Zoom every Friday at 1pm Pacif...

TikTok rolls out new tools for livestreamed e-commerce... Twitter starts testing a Product Shelf... How to claim your business in Apple Maps... and you're not going to believe how much money Google is making from its ads business now. • Join the daily Premium Newsletter (with exclusive content, images, videos, and links) — b.link/pod-newsletter •  Join our weekly listener Zoom every Friday at...

Bad news for marketers targeting young people... Google is passing the fees onto you... Instagram shocks everybody by copying more TikTok features... We may know why podcast listenership took a hit last month... and does today's announcement mean NFTs are real now? • Join the daily Premium Newsletter (with exclusive content, images, videos, and links) — b.link/pod-newsletter •  Join our weekly...

How this weekend's Google change could get you tossed out of the search listings... Facebook clarifies the time period used for modeled conversions... New tools for connected-TV ads... and Goodbye Target ROAS — we hardly knew you. • Join the daily Premium Newsletter (with exclusive content, images, videos, and links) — b.link/pod-newsletter •  Join our weekly listener Zoom every Friday at 1pm...

A nice update to Google may help your competitive SEO research... Instagram doubles its data... YouTube starts testing what may be its future... TikTok's making it easier for you to sponsor influencers... and how much does each click on Google cost now? The answer from a Google Ads pro. • Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter •  J...

As you may know, I'm on a mini- family holiday this week, so in lieu of a regular episode, we're playing this. A couple of months ago, I interviewed a real Facebook ad support rep. One of the people you are on the other end of a chat window with when things go south. This was not a Facebook-sanctioned interview, so we agreed to keep this person's identity confidential — we did, however...

Twitter's change today isn't going over well... how does being on a shared server affect your brand's SEO?... The digital campaign Toyota's doing, now that they're backing away from the Olympics... and introducing the metric I think we can all get behind: The Rage Click. • Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter •  J...

Amazon strong-arms Apple to take down an app helping in the fight against fake reviews.... TikTok says its format drives more emotional response — and that translates to sales... Vimeo drops its video marketing toolset into an unlikely place... and YouTube's changes seem a tiny bit defensive. • Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newslette...

Social Snowball is a platform that converts all of your customers into motivated affiliates. But it's not just "another" affiliate platform.  When a new customer purchases from your Shopify store, they are automatically created an affiliate account and given materials to promote their custom discount code right from the thank you page. Your newly turned affiliate will receive an email...

A critical security hole is affecting millions of Wordpress sites... TikTok beefs up its influencer marketing tools.... Reddit's new algorithm is suspiciously Facebook-like... and what's that?! YouTube's adding what to your videos? • Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter •  Join our weekly listener Zoom every Friday at 3pm...

A big change to Facebook ad campaigns — this time, one you'll like! Also: Twitter's surprise announcement. How Instagram Reels ads perform. TikTok hits a huge milestone. And Google's got marketing data for you — for free. • Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter •  Join our weekly listener Zoom every Friday at 3pm Pacific....

Less money, mo' problems... Facebook's "Hey Us Too!" billion-dollar pledge... The new and very compelling video ads coming... and a simple Twitter update may have brand safety managers breathing easier today... • Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter •  Join our weekly listener Zoom every Friday at 3pm Pacific. Join he...

It's official — YouTube has come out swinging for TikTok... The in-mall activation with a social platform that might bring people back to shopping centres... Oh my god you guys: a welcome Google upgrade for non-Google users... and This is Harvard not a stripper bar. • Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter •  Join our weekly listen...