Today in Digital Marketing

In your next online video ad, should you reference the pandemic? We have some numbers. Microsoft adds a new support channel for digital marketers. A possible gig for those of you in the SEO space. And I think I didn’t screw up the livestream today. ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays) HELP SPREAD THE...

Google may be changing your campaign without your permission. YouTube may soon place ads on your brand’s videos, also without your permission. You can buy TV ads through a portal now. Facebook apparently has a new Relaxed Moderation flag for brand assets. And the top trending colour  for 2021 reads like a bad LSD trip. ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produce th...

YouTube wants you to try its new ad placement… consumers want you to pay better attention to how you handle their data…. Google wants you to be smarter about how your campaigns compete in the market… And Facebook wants you to send more cease and desist notices. Get a $100 ad credit toward your first LinkedIn ad campaign at http://linkedin.com/digital ➡ Join our free Slack community! TodayInDigital...

Are your leads disappearing from your inbox before you can get to them? Google wants you to back off being so damned specific with your keywords. How will Facebook’s new moderation system affect reviews of ad campaigns? And Honda goes digital for its car reveal: On a most unlikely platform. ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Leave a voicemail: TodayInDigital.com/voicemail...

Why are the best-performing ads on TikTok those where the subject’s face is far away? A new Mac operating system is out — what does that mean for the marketing and design tools you use every day. Some excellent tips on how to use WhatsApp to sell more things. Why #DeleteFacebook is trending again today. And the Doctor is In — your chance to get your burning digital marketing question answered by a...

Your next source of product sales could soon come from WhatsApp… Snapchat will certify you on its ads platform for free… a clever marketing campaign provides insurance that’s not actually insurance… Twitter Stories are almost here… and yes, Google My Business has some issues today. ➡ Join our free Slack community! TodayInDigital.com/slack HELP SPREAD THE WORD: Tweet It: bit.ly/tweet-tidm to previe...

Facebook has found a new way to make digital marketers’ lives miserable. Do you know Bing’s algorithm? Because Bing doesn’t. What effect has COVID-19 had on B2B marketing? We bust some myths around YouTube’s recommendation engine. And the world has a new marketing metric you’ll like — one invented by Pinterest. ➡ Join our free Slack community! TodayInDigital.com/slack HELP SPREAD THE WORD: Tweet I...

Has the pandemic killed the single-day sale event? Facebook’s new feature is good news for DTC marketers. Netflix tries its hand at good old-fashioned TV. And the reason I’m climbing two flights of stairs every hour now. ➡ Join our free Slack community! TodayInDigital.com/slack HELP SPREAD THE WORD: Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish Review Us: RateThisPodcast.com/today...

Mass chaos among Facebook advertisers as the platform starts handing out huge numbers of erroneous account bans… How are hundreds of Google My Business profiles being hijacked and is YOUR brand’s profile at risk? What happened when two digital marketing tools moved away from the consumer space? Spoiler: They became profitable. And Microsoft just made it a lot easier to target people who are likely...

Your brand’s web site is ranking higher in Google — then why is your traffic and click-through rate DOWN? Google’s new holiday guide has some solid advice for e-commerce managers, your podcast download stats may look different, and the pop culture history behind a new effect being tested on Facebook organic posts. ➡ Join our free Slack community! TodayInDigital.com/slack HELP SPREAD THE WORD: Twee...

Now that the American election day is behind us, did California adopt that bill that would  restrict how digital marketing is done? How can artificial intelligence drive more conversions for your email campaigns? And Instagram is working on a big change — but — social media community manager — you’re actually going to love this one. ➡ Join our free Slack community! TodayInDigital.com/slack HELP SP...

Microsoft adds some fairly customizable ad extensions, LinkedIn’s new company engagement report is out, the clever new way hackers are compromising your brand’s web site, Facebook removes the ability to see breakdowns. ➡ Join our free Slack community! TodayInDigital.com/slack HELP SPREAD THE WORD: Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish Review Us: RateThisPodcast.com/today  ...

Facebook drops support for location-tagging… Instagram temporarily pulls one of its discovery features and that might spell reduced web visits for you… a big change to Google Ads campaigns…. TikTok’s latest reprieve comes from an unlikely source… and which digital platform had its first recorded DROP in ad revenues last quarter? ➡ Join our free Slack community! TodayInDigital.com/slack HELP SPREAD...

In this special extended episode, Brian Barlatta from the Sounds Profitable newsletter discusses how the ad industry is being forced to adapt with Spotify's changes to podcast tech. Subscribe free to Sounds Profitable at SoundsProfitable.com ➡ Join our free Slack community! TodayInDigital.com/slack HELP SPREAD THE WORD: Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish Review Us:...

An inside look at how Google determines if your web content is trustworthy… getting data from Twitter just keeps getting more expensive… Mailchimp may kick you off its service if it doesn’t like the content of your emails… and, I know this will shock you, but guys — there’s a bug in Facebook’s ads platform. I know right? Who knew? ➡ Join our free Slack community! TodayInDigital.com/slack HELP SPRE...

How many ad impressions are TOO many? Will we all need to learn Apple SEO soon? Agorapulse and Google Ads both make some nice tweaks to their platforms. And the new metric we all needed for 2020 is here: Rage Clicks. ➡ Join our free Slack community! TodayInDigital.com/slack HELP SPREAD THE WORD: Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish Review Us: RateThisPodcast.com/today   A...

Why is Facebook showing your ad to the same people over and over again? A huge development for people who sell things online… Pinterest and Instagram both add announce welcome platform upgrades… and an inside look at the American military’s social media negative-response strategy. ➡ Join our free Slack community! TodayInDigital.com/slack HELP SPREAD THE WORD: Tweet It: bit.ly/tweet-tidm to preview...

What happens when you remove the Facebook Comments from your company’s blog? Less toxicity and less time spent on site. Why a change to Chipotle’s mobile app is tapping into the hearts of younger diners… The marketing campaign we all wish we’d have thought of… and it’s the ridiculous Facebook ad denial of the day. ➡ Join our free Slack community! TodayInDigital.com/slack HELP SPREAD THE WORD: Twee...

The next big ad placement could be Airpods…. A decision by the Trump administration will have far-reaching effects for local businesses who want to use radio to advertise... Spotify launches a live show that’s customized to each user… and Facebook takes away yet another thing that digital marketers have relied on. But don’t worry. They’ve made a podcast. About resiliency. ➡ Join our Slack communit...

Facebook adds both features and fees to its e-commerce platform… Yes, Twitter’s ad platform changed a little yesterday… If Amazon’s Prime Day was so successful, why was Return on Ad Spend down… and a reminder: T-Minus two days before Facebook and Instagram embedded posts may break your brand’s web site. Join our Slack community! TodayInDigital.com/slack Not subscribed yet? Subscribe links at Today...

Check your Facebook ad campaigns closely — because it seems Facebook’s bots are messing with them again…. Snapchat may not get the headlines, but they’re still getting the eyeballs… How will the antitrust lawsuit against Google affect your Google ad campaigns… and, if these 1500 British people are anything to go by, we’re all doomed, friends. Join our Slack community! TodayInDigital.com/slack Not...

Facebook says the price of ads are about to drop…. Some updates from LinkedIn’s new live events platform that marketers will love… Sprout Social adds integration with Glassdoor… and the digital ad industry gets another spanking from the European Union. Join our Slack community! TodayInDigital.com/slack Not subscribed yet? Subscribe links at TodayInDigital.com   HELP SPREAD THE WORD: Tweet It: bit....

Hashtags are back, baby, and this time they’re superpowered… does one slow page on your brand’s web site affect the Google ranking on your WHOLE site?... Instagram’s new feature for influencers may be good news for some brands…. And it’s coming, soon… Instagram DMs in your third-party platform of choice. Join our Slack community! TodayInDigital.com/slack Not subscribed yet? Subscribe links at Toda...

Hope you’re keeping your business’s wait times in check, because Google’s about to disclose how fast you serve customers… There appears to be a secret back-door to getting the old Facebook design back, and I’ll show you how to find it… the record labels have started coming after podcasts… and why did Wix today disclose a password breach more than two years after it happened? Join our Slack communi...

Forget mobile-first indexing, it’s mobile-ONLY indexing… and Google may delete your brand’s web site from its index in a matter of months if you’re not compliant… A new Wordpress feature might give your company’s content more reach, but is it the RIGHT thing to do?... Ipsos identify five important trends you should know about going into a pandemic-laden holiday season… and your spreadsheet is goin...