Today in Digital Marketing

New ways to manage your Google conversions... Why the supply chain issues are going to hit the smaller players hardest... Pinterest joins the liveshopping trend... How well do you know your customers? Less well than you think... and the case of the blue checkmark that wasn't. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https:// b.link...

CORRECTION: In this interview, the guest indicates that Brand Metrics is in a closed beta. In fact, it’s an open beta and available to customers. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https:// b.link/pod-newsletter   Does your brand need a podcast? Let us help: https://engageQ.com/podcasts ADVERTISING: • Ads as low as $20: https://t...

The secret to one DTC brand's huge improvements in their ad campaigns is something you could be doing, but probably aren't. Also: Everyone is having issues getting product in-stock, but that isn't slowing down buyers. Google adds new merchant features. And how to forecast future demand in the PPC auction.  • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, vid...

Facebook has a new name. How an old brand is trying to attract younger customers. Can media buyers capitalize on the potential of connected TV? And is there a trust gap between Amazon and the digital marketing industry? • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https:// b.link/pod-newsletter   Does your brand need a podcast? Let us help...

In the battle between Instagram and TikTok — has Zuckerberg taken the lead? Also: All that work you did for Core Web Vitals — did it matter? TikTok has some new ways to share content... LinkedIn offers you a side hustle... and how one influencer sold nearly $2B in product in a single day. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https:...

The numbers are out and all the platforms are doing just fine, thankyouverymuch! Also, the fight for young users on social media. Amazon adds a lot more placements for your ad campaigns. And some good news for people who market mobile apps. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https:// b.link/pod-newsletter   ADVERTISING: • Ads as...

Who cares if your boss thinks your content is high-quality — what does Google think?! Also: Did YouTube change its algorithm? How to exploit LinkedIn's code for increased reach... a big upgrade for BigCommerce... Apple's tracking restrictions just got worse... and what is math anyway?! • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — h...

A special long Weekend Edition for you — a deep-dive conversation with Google Ads consultant Jyll Saskin Gales — https://jyll.ca Jyll spent six years at Google helping large brands with their Google Ad strategies. These days, she runs a busy consultancy doing comprehensive ad account audits for businesses of all sizes, and does one-on-one or small group Google Ads coaching, in particular for Faceb...

Facebook tries to make up with marketers... Instagram has good news for those of you interested in influencer marketing... Google's final answer about author ranking... Reddit offers a tonne of trends for the holiday season... and — I can't believe I'm going to say this — we have a Facebook group now. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos,...

TikTok's ad platform is getting stronger... YouTube's change might increase your video views... Another retailer starts selling its first-party data... New chat features from Facebook your company probably isn't using... and PayPal has its acquisition eyes set on a huge social platform. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more...

Google Search is getting more volatile — what does that mean for your ranking? Pinterest is getting more... well, TikTok'ey... Instagram adds some welcome new metrics... WhatsApp Collections... and advice on how your PPC needs to change this quarter from a Google ads veteran. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https:// b.link...

Hey guys, guess how Apple's ad business is doing now that they're keeping all the data for themselves? Also today: What's next for YouTube, Google's scheme to delete all ads from search, a GDPR integration for Microsoft ads, and the real question is why aren't you buying podcast ads?! • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, an...

The OG platforms are back, baby — but how are marketers going to use TV ads and text messaging? Also: The IAB wants you to stop being so clever, why Snapchat and TikTok still trail the pack, and Facebook on how tastemakers are made, and how influence is earned. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https:// b.link/pod-newsletter   G...

The $43,000 fines may be coming if you're doing influencer marketing wrong... one more brand ditches the mega ad platforms and builds its own... a helpful holiday guide to plan Q4... and why is LinkedIn leaving the world's biggest market?  • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https:// b.link/pod-newsletter   GET YOUR WORD O...

The next TikTok is Twitter?! The growing marketing platform being ignored by B2B. If morality won't stop Facebook's algorithms, maybe legislation will. And congratulations — your company's web site is now on page 1 of Google.  Andrew Foxwell 's "Q4 & BFCM Quick Wins Guide for Advertisers" — https://b.link/q4guide • Get a Free 14-Day Trial of the Premium Newsletter (with...

Your next hire might be fictional... How to market products during a supply chain disruption... Twitter's new Sponsored Replies placement... Reddit tries to bring lurkers out of the dark... and more big moves in the livestreamed e-commerce space. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https:// b.link/pod-newsletter   GET YOUR WOR...

Facebook is going to get you more reach — here's why you'll hate that.... Also: LinkedIn wants you to blocklist the blacklist... what questions to ask your next marketing hire.... And more placements a plenty! • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https:// b.link/pod-newsletter   GET YOUR WORD OUT: • Ads as low as $20! See h...

The Facebook bugs continue... Why TikTok wants to compete with Amazon... A change to Google Shopping... and why social platforms may make Irish eyes stop smiling. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https:// b.link/pod-newsletter   GET YOUR WORD OUT: • Ads as low as $20! See https://todayindigital.com/ads • Be a guest expert: http...

• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https:// b.link/pod-newsletter   GET YOUR WORD OUT: • Ads as low as $20! See https://todayindigital.com/ads • Be a guest expert: https://b.link/pod-expert   JOIN OUR COMMUNITY! - Slack: https://todayindigital.com/slack - Discord: https://todayindigital.com/discord - Reddit: https://todayindigita...

Put down that gin; the Facebook crash ain't over yet.... Pinterest adds some enticing new formats for product marketers... Snapchat's new contest could give your brand more exposure... and how to scale and optimize your Facebook ad campaigns — in a world without cookies. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https:// b.link/p...

One day later, and marketers are picking up the pieces from the massive Facebook outage. Also: How did Google handle it when Facebook's web site dropped off the face of the Earth? How much will you make next year? The best places to get SEO customers. And Instagram finally kills off its most confusing feature. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos,...

It was the crash heard around the world — but what does the massive Facebook platform outage mean for marketers? Also: Google's new plan to entice your web visitors over to your competitors... YouTube moves your buyers off TV... The New Key to Targeting... and Black Friday starts noooowwwwwww!!!! • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and mor...

There's a reason your brand's Instagram Stories ads are glitching out... New data shows TikTok's strength in brand awareness... Why did Google stop delivering ads this week?... And the shocking result one viral video is having on academia.. We're looking for an Associate Producer! Check TodayInDigital.com/job • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive conten...

There are 21 reasons why your Facebook post is not being distributed — we have the list... Are your CPMs up? Blame Tim Cook says one study... TikTok offers some advice on selling products on their app... and a new social media testing tool might help your content get wider reach. We're looking for an Associate Producer! Check TodayInDigital.com/job • Get a Free 7-Day Trial of the Premium Newsl...

15%. That's how many conversions you're not seeing in Facebook's ads manager... Google releases some tips on improving your campaigns... How to put your product catalog on television in two clicks... and real story behind the van that went viral over the weekend We're looking for an Associate Producer! Check TodayInDigital.com/job • Get a Free 7-Day Trial of the Premium Newsletter...