Today in Digital Marketing

38 likes. That's the new target — but on which platform? I'll tell you. Also: The magic eight-ball doesn't have a good feeling about support queue times for Google Ads. How to fix a nasty Facebook permissions bug that's preventing some agencies and freelancers from working. And your invitation to our new weekly Zoom hangouts. Go Premium! No ads, more stories, and expert livestreams...

Meta loosens up a controversial ad policy, Google's new algorithm might affect your product reviews, why discounting during this holiday season may be a sign of poor brand health, a peek into trending creative on Facebook, AND MORE. Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads Showcase yo...

YouTube lets marketers peer into some previously secret data... new Twitter rules may keep your company's lawyers busy... are B2B marketers next in line for the creator economy?... Google's ad platform gains some rich competitor insights... Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads...

More data is good data, says Facebook. Will the metaverse give us a clean start in consent? The state of vaccinations at agencies. TikTok adds a nice brand-tagging feature. And today's the day we spill the beans on the big change happening to this very podcast tomorrow. Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premium ADVERTISING as low as $20: http...

The tragic data behind Black Friday. Even Twitter's founder is leaving Twitter! Where art thou mobile-first indexing? Are consumers ready to shop in person? And TikTok takes the next steps in its growing eCommerce venture! • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter   Showcase your marketing tool for free...

Jelly Academy is an educational program that presents a solid understanding of the most successful elements to a digital marketing strategy, including, the ‘What’, ‘Where’, ‘Who’, ‘When’, ‘Why’ and ‘How’ of a winning campaign and the departments within them. MORE INFO AND SIGN UP: https://b.link/jellyacademy This course is ideal for those with limited experience in digital marketing, or for smalle...

A special episode today — I'm speaking with Lauren Petrullo, owner of the Mongoose Media agency . We're diving deep into the growing trends of social commerce and livestreaming. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter   Showcase your marketing tool for free! Apply at https://todayindigital.com/sho...

Are good reviews hurting your Google ranking? Check your accounts Google might have refunded you some money! Even non social media platforms are trying to be like TikTok! And why is Walmart selling cocaine propaganda from a child’s toy? • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter   Showcase your marketing too...

Is it the beginning of the end for WordPress themes? The hack that exposed thousands of brand web sites is growing. How is the broken supply chain affecting delivery times? Some welcome news for people who run ads on Google or post YouTube videos. And forget TikTok — the cool kids are on OnlyFans! • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more)...

The big brand giving up social media — but this time, for good? Also Snapchat's drive to make marketing augmented continues... B2B marketers now get better tools on LinkedIn... The latest platform to copy TikTok... and Instagram finally makes the change content managers have all wanted. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — http...

Why your Instagram hashtag strategy is probably wrong... Facebook loosens its tie on a very contentious ad policy... What is the ideal length of a blog post for SEO... Another huge platform jumps aboard livestreamed commerce.... And TikTok's big screen moment. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter  ...

Facebook's new test will take even more of a chunk out of your already puny organic reach. The popular web format that's on its way out. The march toward a cashierless future continues. And why Spotify is the North Korea of the podcast world. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter   Showcase your...

Will Facebook's tiny new labels boost your holiday sales? We have the first look at Spotify's self-service ads platform. Google adds demand forecasting to your arsenal. TikTok's shot-by-shot recommendation of the perfect short video. And we want to promote your marketing tool — for free! • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and mor...

Batten down the hatches — a new Google update is rolling out. Snapchat has some new toys for media buyers. Facebook totally isn't doing anything shady with its new security feature. YouTube community building may get easier. A big Instagram frustration has been fixed. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-news...

Your Google ads just got a lot better — as long as you've got $50-grand to spend. Pinterest sets up shop in the future. YouTube outlines its plans for livestreamed commerce. Yelp offers some free advertising for local businesses. And (I can't believe we're going to cover this) the connection between marketing and NFTs. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive...

Why is one of the world's largest brands running ads for other companies — and why are those companies hating it? Also: Facebook rolls out more ways to sell your product, Snapchat get sued for Apple's decision, TikTok's latest numbers may all but force you onto the platform, and the best SEO advice: Go bold or go home. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive...

What is a Fractional CMO? In this special weekend edition, Tod speaks with Casey Stanton of CMOx on the topic of how you can transition or bolster your career to becoming a fractional CMO. Casey spent almost a decade agency-side, then had stint as a professor of marketing at Tulane University. Today, he runs the premiere fractional CMO education and support company, CMOx . You can learn more at Be...

A huge study on clickthrough rates finds consumers are clicking less. Instagram gets ready to pay for your Reels. The most-viewed posts on Facebook are shockingly low-effort. And how to take up more real estate for your brand on Twitter — without paying a penny. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter   D...

While Google Ads Giveth, Facebook Taketh Away. What is the marketing connection between Boomers and leather skirts? YouTube's solution to disliked videos — take away the dislike button. And agency executives say this has actually been a pretty good year. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter   Does...

Bing's new feature might be good for shoppers, but is it good for you? Also: Do consumers blame your brand for the supply chain issues? Twitter Fleets live again... Why media buyers should be less patient with underperforming interests... and oh god I never should have installed Farmville. Complete the LIstener Survey for a chance to win one of three $100 cash prizes: https://TodayInDigital.co...

If there's a Facebook exodus, why are marketers staying? Those AI-Generated Blog Posts May Get the Thumbs Up from Google Soon. Snapchat Goes Full Body with its Augmented Reality, Buy-Now-Pay-Later is in the Hot Seat. And Trolls Are Going to Love Twitter's New Feature. Complete the LIstener Survey for a chance to win one of three $100 cash prizes: https://TodayInDigital.com/survey   • Get a...

A big platform continues to shed users... Is Wayfair's new digital ad campaign decent or desperate?... What does Gen Z really want from your marketing?... And Facebook Groups are slowly becoming subreddits. Complete the LIstener Survey for a chance to win one of three $100 cash prizes: https://TodayInDigital.com/survey   • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive conte...

Is it finally here — a version of Facebook without ads? Also: You'll be able to do much more with a tweet soon, YouTube borrows from — well, guess who, Pinterest's suggestions for holiday selling, and a change to Google My Business. Complete the LIstener Survey for a chance to win one of three $100 cash prizes: https://TodayInDigital.com/survey   • Get a Free 14-Day Trial of the Premium Ne...

What is a person, exactly, and how will Facebook count its new Multiple Profiles test? Also: A strange change to how Google ranks your videos... Yet another big brand jumps on the livestreaming bandwagon... and I am about to PayPal you $100. Complete the LIstener Survey for a chance to win one of three $100 cash prizes: https://TodayInDigital.com/survey   • Get a Free 14-Day Trial of the Premium N...

Welcome to the era of the six-week learning phase — we'll break down everything Google had to announce today around its new Performance Max campaigns... Plus: Facebook tries to claw that sweet, sweet first-party data back... A big ads platform gets Tag Manager integration... and it's another episode of Who's Copying Who? • Get a Free 14-Day Trial of the Premium Newsletter (with exclusi...