Today in Digital Marketing

Did you just lose that RFP to a phantom agency? A big Shopify bug is giving product managers headaches. Influencers are already in the metaverse — but who'll control the ethical guidelines of virtual selling? Expert advice on running Facebook ads this quarter. The perils of overstating your business hours on Google. Go Premium! No ads, more stories, and extended deep-dive weekend episodes — ht...

We all have to do it eventually — develop a year-long marketing budget. There are lots of approaches (do we budget based on a percentage of revenue? or a fixed amount?), but what are the best practices for this important process? In this paid partnership series with CMOx, Tod speaks with Casey Stanton about best practices for marketing budgets. MORE INFO: http://becomecmo.com Privacy & Opt-Out: ht...

Did Facebook and Google collude to kill a competing ad platform? Strange numbers are appearing in Shopify stores. What happens when you remove Accelerated Mobile Pages from your web site. A case study on one of TikTok's most successful advertisers. Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://t...

The surprising effect this holiday season's 6 billion out-of-stock messages had on e-commerce revenue. Is Instagram the only refuge from Meta's overpriced ads — and if so for how long? Also: Consumers wish you would tweet more. Details on a new privacy-respecting video ad platform. YouTube analytics get richer. Snapchat's app gets fancier. Go Premium! No ads, more stories, and extended...

Meta is blocking ads for women's health... the lawsuit that could change how media buyers interact with Facebook... Finally, Yoast gets keywords tracking... Twitter's present to content marketers... and more. Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads   JOIN OUR SLA...

A Facebook labour dispute might be delaying your ad campaigns. Google is trying to catch up on manual actions. Instagram's new feature is great for control freaks — I mean "brand managers." Microsoft rolls out new ad features. And more. Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://today...

Metaverse? Try Meta-yahn. Consumers seem uninterested, but will the streaming platform losses be your media buying gains? Also: We settle once and for all whether outbound links really do anything for SEO any more. TikTok shares new data on the value of influencer marketing campaigns. Will the new Video Tweet Reply feature boost your brand's Twitter engagement? Go Premium! No ads, more stories...

A terrifying error message on Google Ads' platform is causing nightmares for marketers... will machine learning eventually control everything about our Facebook ads? Andrew Foxwell weighs in... A Wordpress vulnerability so bad the platform is telling its users to upgrade immediately... Instagram video ads finally can be longer. Get 20% off now at Oribi — a 100% codeless analytics platform that...

 Facebook is testing a new video feature... Google's small change could mean huge visibility for your products... LinkedIn's live audio: Better late than never... Microsoft launches an SEO-focused Wordpress plugin. Check out today's sponsor: Oribi — a 100% codeless analytics platform that helps you understand your visitors and turn their behavior into more conversions. Go Premium! No...

Is your lack of stock hurting your SEO? What are consumers doing with their holiday gifts now? Why returning them, of course. UGC gets tantalizingly close to taking over TV. As does TikTok.  Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads   JOIN OUR SLACK! https://todayindigital...

15, 20, or 25%? What tip option should you give your customers? Science tells us the answer. Plus: Most people think your email newsletter is manipulative. Twitter Spaces are shrinking. Another new ad platform launches with millions of targetable consumers. And why a beer company is apologizing for a holiday tweet that was anything but family-friendly. Go Premium! No ads, more stories, and extende...

Super Saturday has come and gone, and the numbers did not look good. TikTok's new livestreaming app hits a legal roadbump. A big bug on a big platform may have affected conversion reporting. Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads   JOIN OUR SLACK! https://todayindig...

A quick programming note: As we get closer to the holidays, news tends to slow down a bit — today's a good example... not a lot going on, so we're going to pool today's and tomorrow's stories into a single episode tomorrow (that's Wednesday). We'll bring you stories on a TikTok dispute that might affect your live-streaming plans, and some advice on slowing down this trend o...

The market for backlinks is getting criminal... Marketers are unimpressed by the third-party cookie replacements... Has Google finally solved the biggest problem with local SEO? And YouTube's updates are a welcome addition for brand managers on the go. Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https...

As we inch closer to Q1 2022, many of us are putting the finishing touches on our annual marketing plan. Whether you're a CMO, VP, or Marketing Director, this document is a critical one for you to help craft. In this paid partnership series with CMOx, Tod speaks with Casey Stanton about all the components of annual planning in a marketing context. MORE INFO: http://becomecmo.com Privacy & Opt-...

TikTok licenses some content from, of all platforms, Facebook. Also: Snapchat says its ROI is particularly good for CPG brands. Your next food delivery might come from a social media platform. Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads Showcase your marketing tool for free!...

Finally some good news for retailers. How does the Internet's biggest security hole affect your SEO?  A huge change to TikTok's For You feed. And who's the next big player in email marketing? Apparently Mark Zuckerberg! Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads...

Is the buying season already over? A warning about SEO consultants. Why Instagram isn't talking about its latest user numbers. How using emotional language could increase your clickthrough rate. TikTok says it's figured out why your CPAs are higher — and it's all Shopify's fault [premium feed]. Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://toda...

Is Google blocking reviews from your in-store customers? Also: Not even a day after Instagram adds it, Pinterest now has Reply With Video... Where's the money going? Online video and social media. And Walmart puts commerce right into its video player. Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https:...

Facebook executives find the grass isn't greener on the other side... Instagram "borrows" one of TikTok's best features for engagement... Why you have until July to get your web site mobile-friendly... YouTube's automated geotags are good news for local businesses. Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premium ADVERTISING as low a...

Finally, Facebook adds live chat support — but you don't qualify for it. Also: One of the OG SEO tools is being killed off. Why digital ad buyers are more willing to accept poorer results for brand safety. A WordPress bug potentially exposes a million web sites to hackers. Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premium ADVERTISING as low as $20: h...

Honesty or illusion: How will YOU present your out-of-stock notices to buyers? Also: What does the latest Facebook Oversight Board ruling mean for content marketers. The most common questions people are asking on Google (that you can answer). Apple's next in line for the metaverse. Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premium ADVERTISING as low...

How do corporate social responsibility programs affect your actual sales? Some of the first data on that is out now, and we have the study author with us. Also: Has Google given up on part of Core Web Metrics? Augmented reality marketing takes a step forward. How do arm muscles affect shopping cart values?  Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premi...

The Colonel's secret recipe is out — TikTok's addictive content algorithm has been leaked. Also: You talk too much, and that's killing your conversion rate. How does changing your name affect your blog posts' Google ranking? What every business can learn from Facebook Marketplace. Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premium ADVERTIS...

If YouTube's copyright takedowns are so unfair, why is nobody disputing them anymore? How the growing trend of in-house agencies is changing the business. The most important PPC trends to know about for next year. Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads Showcase your marketing tool f...