Today in Digital Marketing

As you advance in your career, at some point you'll be building a team — whether you're a marketing director and you need 2 or 3 people to help support you, or you're the CMO and you need to manage and hire dozens of people. How do you build out a marketing team, especially in this age of remote work? On this special edition, Tod speaks with Casey Stanton. After working in a marketing...

The court ruling is in in a long running case that threatened Google's entire keyword-based ad system. Plus: Five trends for metaverse marketers... Is a kid's video game the next big marketing platform? LinkedIn cozies up to freelancers... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://...

Spotify doubles down on podcasting — and that's probably not great news for the industry... Google brings Stories to Data Studio... TikTok, for a change, steals from Facebook... while YouTube puts more pressure on the popular app... the big Amazon war is over... You can now pull business calls into your CRM platform... Go Premium! No ads, more stories, audio chapters, and extended weekend epis...

Clickbait hasn't worked since 2009 — so why do content managers still rely on the practice? Google shares its plan to cut ad tracking from Android mobile apps. Why are holograms making a comeback as a promotional tool? Brand safety in the podcast world. Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20...

A huge bug on Meta's ad platform is massively over-reporting purchases... App marketers will soon get better performance... Google says they're not mass-denying ads... Four steps to increase your conversion rate...  Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads  ...

Google automates even more of your ad campaigns... Is your brand name feminine enough? Will viewers reject Snapchat's new mid-roll ads? Instagram's new feature will be welcomed by social media managers... The QR code that crashed a crypto site. Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: htt...

Europe keeps fighting big data — now, it's going after Google Analytics. Behind the TikTok trend of food mashups. Is paper the next big thing in advertising? Performance Max campaigns might force you to use computer-generated videos. Instagram plays catchup with livestreamed commerce. Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/p...

The future of AI commerce is Dong Dong... YouTube outlines its plans for this year... Why more than half of marketing agencies did major restructuring in the last year... Some solid numbers from Twitter... New tools for B2B marketers on LinkedIn... and the AI tool making Russian scammers rethink their careers. Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https:...

That designer you hired on a gig marketplace isn't who you think they are... we have the top in-demand marketing skills this year from LinkedIn... What is "memory marketing" and how can you exploit it?... Instagram adds some brand safety tools... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $2...

Will Facebook and Instagram be blocked in Europe?... Small business owners may soon be able to drop the Stripe dongles... Does selling on two online sites hurt your sales?... A depressing study finds non-caucasian marketers are paid way less than their white counterparts... How frequent page-title changes affect your SEO... and more. Go Premium! No ads, more stories, and extended deep-dive weekend...

We have an answer to what caused the nasty bug at Shopify... Five reasons your email campaign sucks... How will the latest Twitter change affect your engagement?... A nice upgrade to ad buying on Reddit... Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads   JOIN OUR SLACK! https:/...

Is there a formula for the "perfect" composition of an Instagram image that will get your brand more engagement? Dr. Gijs Overgoor of the Rochester Institute of Technology set out to discover that formula. In this sample of a Premium weekend edition, Tod spoke with Dr. Overgoor about his findings. Privacy & Opt-Out: https://redcircle.com/privacy

How will 'fastvertising' change the agency business... Facebook's user numbers are troubling... Is the end of consent banners coming?... Instagram doubles down on Reels... Twitter discovers blogging... and more. Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads   JOIN...

Does using emojis hurt your search ranking? The surprising effect of a McLoyalty program. The insider scoop of how Google's newest campaign type is performing. The legal risk of using Google fonts. New targeting for Reddit ads. Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads...

Getting around Facebook's ban on "before and after" ads... Microsoft gets cozier with Google's site tools... The scary warning message that's showing up on Facebook's ad platform... Google is changing more title tags again — way more than you think... Performance Max data is coming to Data Studio... and more. Go Premium! No ads, more stories, and extended deep-dive weekend...

Pinterest's new augmented reality comes with a big promise for conversion uplift... Facebook loses #1 position for app marketing effectiveness — we'll tell you who the new #1 is... A new way to track audio consumers... Tumblr wants you to remember it exists... Wix integrates a new SEO tool. Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.c...

The next challenge for ecommerce sellers? A wave of returns. Plus: Will you soon be able to use "genetic predisposition" as ad targeting criteria? Wordpress takes a big leap forward. One of the world's biggest advertisers finds that spending more does indeed make them more. A bug at Google could be causing your search position to drop... Go Premium! No ads, more stories, and extended d...

The case for adding MORE steps to your form... A fashion brand is paying a huge fine for something you might also be doing... A Google change might surface some unwanted reviews... Why you shouldn't sweat your disavow list... Will Performance Max one day be the only campaign type Google offers? Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.c...

It's getting worse — attribution in your Facebook analytics are disappearing. Also: Twitter upgrades its pixel, TikTok catches up on quick-loading mobile landing pages, Snapchat's new augmented reality can be powered by your product catalog, Meta restructures its agency program... Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium...

Google takes another whack at a replacement for the third-party cookie. The EU passes landmark legislation that you're not going to like. TikTok is poised to jump ahead of YouTube. The reason you're suddenly seeing emoji in Google ads. Get 20% off now at Oribi — a 100% codeless analytics platform that helps you understand your visitors and turn their behavior into more conversions. Go Prem...

Documents unsealed and now we know why Google is in hot water over its ads strategy. Will this year see the rise of the independent digital agency? TikTok offers some brand safety for the risk-averse marketing directors among us. Has Generation Z killed Super Bowl ads? And Google sends another product to the Google Graveyard. Get 20% off now at Oribi — a 100% codeless analytics platform that helps...

Missing some targeting interests? Yes you are. And more than you think. Plus: Best practices for Local SEO. Amazon gets further into bricks-and-mortar. TikTok is experimenting with Paid Subscriptions. Instagram wants to ban your account even if you don't violate policy. Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium ADVERTISING as...

The big tech platforms have spoken out about the anti-targeting legislation being considered in the U.S. and they are not happy about it. Also: Buy Now Pay Later hits some stumbling blocks... Is Save Now Pay Later the next big thing? New Experiments for Google Ads. New free courses for LinkedIn marketing. How are your brand's plans for Galentine's Day coming along? Go Premium! No ads, more...

Will new legislation being considered by American lawmakers kill off audience targeting as we know it? The results are in and Apple's recent changes are destroying email campaigns. TikTok offers up some helpful insights for planning your next viral video, and integrates Stories into the main Feed. Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigita...

Causation or Correlation? Is there a connection between the soaring inflation we've seen and consumer brand loyalty? Also: Walmart goes NFT. A lesson in testing your creative on dogs. An acquisition in the conversion optimization space. It was a record year for Spam, and I don't mean the email kind. Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayin...