Today in Digital Marketing

How to improve your e-commerce store's conversion rate... Has Meta solved the Apple privacy problem? 3D ads may be coming to Instagram. Is Twitter about to make TweetDeck paid-only? And TV ad buying will never be the same. Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium Get each episode as a daily email newsletter (with image...

Snapchat's latest acquisition will let it read your mind... Twitter trends your business could be taking advantage of... Are you underpaying your PPC staff? The state of the global small business economy. Brand safety has never made a more appropriate home. Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium Get each episode as a...

Meta announces changes to ads manager that are more confusing than helpful... Is the sheen wearing off TikTok marketing? Online crypto ads come under the microscope.... Another SEO plugin has a sitemap duplication issue... Shopify has some nice updates for e-commerce merchants...  Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium G...

A nasty bug is affecting the single most-used SEO plugin for WordPress Sites... Instagram gives regular people the ability to tag your products... Google points your ad dollars to underrepresented publishers... Updates to Microsoft Advertising's reporting dashboard… And Red Bull's brand ambassadors are ditching their wings.  Go Premium! No ads, more stories, audio chapters, and extended we...

Facebook has started to lockout users that didn't sign up for its mandatory new program... Utah joins the growing list of states with its own consumer-privacy legislation... The truth about ads being next to relevant content... Should you be running UA and GA4 at the same time? Facebook adds a way to increase engagement on Reels… Go Premium! No ads, more stories, audio chapters, and extended w...

In this paid partnership with Vendasta.com , Tod speaks with Jacqueline Cook, COO of Vendasta, about how their platform helps agencies provide more complete service to their customers. Here's a link to the report that Jacqueline spoke about in this episode:  https://www.vendasta.com/content-library/insights/lessons-from-digital-chasm-report/ --- Vendasta is the secret identity behind more than...

How will the switch to Google Analytics 4 affect your search ranking?... Snapchat restricts apps building on its developer platform... TikTok expands its Stories feature... And Google might be bringing back a feature it killed off years ago... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium Get each episode as a daily email newsl...

The best top-of-funnel audiences in Spring 2022… Meta picks its first brand safety measurement partner... NBCU offers advertisers a new tool to target viewers across its entire streaming audience... Snap adds another way for marketers to utilize AR... And Snap wants you to add its new AR certification to your resume.  Go Premium! No ads, more stories, audio chapters, and extended weekend episodes...

How Apple's Privacy Protection feature is affecting your email campaigns... Adobe hops on the AR bandwagon with a new shopping tool... A sneaky Amazon tactic used to churn cancellations... And Google has a new Forms API...  Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium Get each episode as a daily email newsletter (with imag...

How your brand can get more reach with Pinterest's Idea Pins... The mystery of disappearing Google Reviews... More ad agencies are ceasing operations in Russia... Even marketing resumes are pivoting to video... Advertising through desktop could be coming to an operating system near you... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.c...

How much do Google Reviews impact your ranking? Tips from listeners on launching your brand's first TikToks and Reels... WordPress releases a security update that fixes a nasty potential exploit... Instagram finally updates their livestreaming platform to include the one brand safety tool we all wanted... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https:/...

Almost half of Yelp's reviews are outdated... Google and Meta's "Jedi Blue" ad deal is under scrutiny in Europe... How Google plans to surface more short-form video in search results... Is your brand ready to build its own AR game? Twitter is making it easier for users to escape the algorithm… Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https:/...

A restaurant takes Google to court saying the search giant stole its customers... Pinterest rolls out a huge upgrade in its commerce abilities... The Twitter account that may make you think twice about bragging about your brand's commitment to women... Yext's CEO leaves after disappointing numbers... Are cinema ads the next great media buy? LinkedIn's "Future of Skills" tools.....

Instagram tests the ad placement we all want... Twitter finally joins the commerce club, in a somewhat muted way... You may be shocked to learn how much of a cut the ad intermediaries make... Is Google ignoring content in accordions? Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital...

The right way to use "pay-what-you-want" pricing. Facebook's new Desktop design is (predictably) terrible. How a file sharing service is up for Oscar contention. Can Google's new anti-harassment tool help your brand? Instagram offers a way to give credit. Amazon's new Clubhouse clone. Is it too late? Go Premium! No ads, more stories, audio chapters, and extended weekend episode...

Is this the sign of YouTube in panic? The company straight-up bribing podcast producers to 'please make video versions too!' Plus: A new display ad placement is in testing... Canadian creatives are well paid, so why aren't they happy about their work? Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium ADVERTISING as low...

More marketing platforms withhold services from Russia... How time can reverse the negative effect of ad fatigue... Google Analytics has a new and more personalized home page... How you can hire Ukrainian digital marketers... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads...

One brand turns its entire ad creative over to the Internet... Is the Ukraine war affecting your ad campaigns? TikTok really wants a bigger slice of the brand partnership pie... Meta is shamed into creating new enforcement alerts... Is it the end of the 25-54 demographic?... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium ADVERTI...

A surprise admission of failure from Amazon... Practicing brand safety during a war... Ad budgets continue to shift to OTT... The most-viewed page on Facebook has been banned. Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads   JOIN OUR SLACK! https://todayindigital.com/slac...

The new podcast format that borrows from the programmatic ad world... The stock image bank of the Ukraine war... Why you should care about an agency conglomerate's revenue numbers... How digital killed the "We Won't Be Undersold" promise... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20:...

The weekend hack that sent content managers scrambling... A big acquisition for LinkedIn... Are mid-rolls finally coming to TikTok videos?... Amazon gets some big competition... More ad platforms crack down on Russia... everyone wants to be Meta. Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://t...

Russia's aggression in Ukraine may spell more problems for the global supply chain... can having a cute logo save your brand in the time of crisis?... TikTok reveals the best hashtags to use for specific verticals... and meet the Tinder Swindler of the agency world. Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium ADVERTISING...

Better conversion tracking is coming to Google Ads... YouTube adds stronger Shorts analytics... TikTok continues to focus on exclusive content deals... LinkedIn's plans to compete with Spotify...  Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads   JOIN OUR SLACK! https:...

Your slow shipping may soon drag your SEO down… Another privacy-aware ad tracking solution is launched… Is TikTok on the verge of going all “Quibi” on us? The numbers are in and nobody cares about Zuck’s Metaverse…  Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads   JOIN OU...

Facebook's answer to TikTok just got a major enhancement media buyers will like... How will Google handle your web site's infinite-loading pages... Microsoft dives deeper into AI-based ad campaigns... Twitter's working on a way to opt your brand out of off-topic threads... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premi...