Today in Digital Marketing

Two new ad formats for CTV could make your brand the star… The mistakes your brand could be making that are costing you a successful influencer marketing campaign... Another state hops on the data protection law bandwagon... Twitter releases several updates to its API v2... And two ad platforms announce new certifications for advertisers... Go Premium! No ads, weekend editions, story links, audio...

A new study claims Amazon smart speakers act as advertisers' ears inside consumers' homes... Snapchat's new device could help your brand with affordable drone content... Platforms continue to up their AR tools game for brands… Microsoft offers a cash back incentive on ads... And Google releases its first developer preview of Privacy Sandbox on Android Go Premium! No ads, weekend editio...

Shocking new numbers suggest consumers don't actually care about being tracked at all... Meta reports its slowest revenue growth in a decade... Twitter overcounted its daily users for 3 straight years... But its recent earnings report may explain why it became a target for acquisition...And are the days of Instagram posts behind us?  Go Premium! No ads, weekend editions, story links, audio cha...

Are people already abandoning Twitter before Musk takes over?... A look at what the future holds for advertisers on Twitter... YouTube's ad revenue momentum is slowing, and hitting Google where it hurts... But it has a solution, and it involves its TikTok clone... And how will the Google Ads extension update impact your accounts? Go Premium! No ads, weekend editions, story links, audio chapter...

Meta has no idea what it does with user data, so says Meta... Google gives Performance Max campaigns some big upgrades... While it sends another product to the Google graveyard... And welcome to the Meta Store, where your personal information may not be safe but you can try on a Quest 2 headset...  Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier rel...

The world's richest man will soon own Twitter outright... An update on why Performance Max campaigns aren’t reaching their intended audience… The secret to Google's algorithm will be unveiled... Scammers are posing as Meta to hack your brand's Facebook Page... while link spammers up their SEO game. Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality,...

Why are Google's Performance Max campaigns delivering way outside their targeted audience... Plus: Instagram yesterday: Don't copy any other creators. Instagram today: Here are some templates you can use to copy other creators.... Bezos unthrones the Walmart Greeter... Snapchat offers 13 million reasons to advertise on its platform... And why one brand shut down its site today... Go Premiu...

Why one agency has banned photoshopped influencers in ads... Meta's guide to helping brands capitalize on online communities... Google really is forcing you to switch to GA4... And a YouTuber crashes a plane to get views... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium Get each episode as a daily email newsletter (with imag...

New interactive ad options on TikTok... Xbox could be getting in-game ads... Instagram kicks marketers as it prioritizes Reels... A web browser's attempts at De-AMPing the internet... And how to gain 100K followers with a 4/20 campaign... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium Get each episode as a daily email newsle...

Google's not so inconspicuous tactic to get you to switch to GA4... More supply chain problems for your business could be on the horizon... Amazon is adding a new surcharge for merchants... Reason 700 why you can't depend on Facebook... And a look at how Twitter's Edit button could work...  Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayi...

Pinterest takes another step toward becoming a shoppable platform... Why religious customers complain more... Why you might not be the best choice for your brand's voice... And Twitter employees — you guys good? Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium Get each episode as a daily email newsletter (with images, videos,...

A huge bug at Meta turned off thousands of ads... How to turn those ads back on safely... Why you might want to reconsider your Reels' strategy... TikTok's ad revenue is on track to surpass Twitter and Snapchat's combined... and Pinterest launches a huge API upgrade. Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium Get...

How your brand can enter the metaverse without development costs... Meta picks a fight with its smaller competitors... TikTok launches its AR effects platform... A social media app all about authenticity could be the next big photo sharing platform... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium Get each episode as a daily ema...

What do consumers really think when it comes to sharing their data? Sites have been ordered to stop using Google Analytics or to pay up... Thousands of ecommerce sellers are boycotting a major marketplace... Elon Musk's plans to take over Twitter... And YouTube tests a content moderation tool to combat comment spam...  Go Premium! No ads, more stories, audio chapters, and extended weekend epis...

Advertisers aren't convinced by Google's new Privacy Sandbox offering... Google's AI might change your business hours... Teenagers hate Instagram... TikTok continues to dominate the app charts...  Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium Get each episode as a daily email newsletter (with images, videos, and lin...

The AI content on your brand's web site could get you in trouble with Google... Instagram removes an ad placement that everybody's used... And gives its creators a reason to switch platforms… One company's invasive marketing strategy.... that works... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium Get each episode as...

New trend insights from Snap reveal why consumers use its app... One brand’s campaign strategy is based on bad reviews... A lesson in "DON'T DO THIS" marketing... TikTok introduces an educational program designed for agencies... Facebook wants you to post Reels from third-party apps. Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigita...

Do I owe Instagram an enormous apology? The future voice of your brand might be a robot... More post-cookie solutions have been unveiled... Google sends another app to its graveyard... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newslet...

Which platform drives the most conversions for social purchases? A new Google tool for retailers is targeting search abandonment... How is the war in Ukraine affecting ad spend?... Reels finally gives content marketers the update they want... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium Get each episode as a daily email newsle...

Nobody wants to work on Friday including Google Ads... Twitter has added three new ad products to entice your ad dollars... A nasty Facebook bug may have been causing your ads to run alongside Russian propaganda... And more people might be sliding into your brand's DMs... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium Get ea...

More brands are setting up shop in the metaverse... Ad topics are getting consolidated on Meta's platform... Yelp will add the hygiene standards of over 700,000 restaurants... And Google starts global tests of privacy-focused ad targeting... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium Get each episode as a daily email new...

Media report that Facebook has been funding a smear campaign against one of its top competitors... Why is Amazon being asked to drop the letter Z from its logo? YouTube drops a brand awareness ad targeting tool... And one of the world's biggest retailers is on a journey to become a top advertising platform... Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — htt...

How is Google's product review algorithm update affecting your ranking? Mobile is the majority of your site's traffic, so why would you want to increase desktop traffic? TikTok tests a new feature that directs users to your videos... And adds a new creation tool to help your brand create relevant content...  Go Premium! No ads, more stories, audio chapters, and extended weekend episodes —...

Google Ads might face some competition for search budgets with TikTok's new ad spot… Instagram takes a crack at TikTok's algorithm with a redesigned feed... Why are consumers leaving fewer reviews? And Meta hates your clickbait. Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium Get each episode as a daily email newsletter (...

In this paid partnership with Vendasta.com , Tod speaks with George Leith, Chief Customer Officer of Vendasta, about how their platform helps agencies provide more complete service to their customers. Vendasta is the secret identity behind more than 60,000 agencies serving millions of small businesses globally. We provide a one-stop-shop of curated solutions to help businesses move to digital and...