Today in Digital Marketing

Meta will soon launch scaled-down ads... Robots are generating even more content... The surprising LinkedIn post type that can triple your reach... Everything you wanted to know about Twitter ads... and the gap between in-store audio and real-time inventory levels. Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get each epis...

Google's new integration could spell stronger brand loyalty for you... TikTok wants to be the next Quibi... Another platform dives deeper into AI... and from the hero image to the button — we break down what the perfect landing page looks like. Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get each episode as a daily em...

Reels are getting an upgrade... Meet Zuckerberg’s new second-in-command… Google announces a new automatic update for advertisers... Does Twitter's new algorithm give brands an advantage... And Amazon's new invitation-only ordering option... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get each episode as a daily em...

A law prohibiting platforms from removing content has been put on hold — for now... Which marketing strategies convert online shoppers? Snapchat launches a new ad product to target Gen Z vacationers... Are customizable content algorithms coming to Twitter? And if so, how will that affect digital marketers? Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, ear...

A rumour from Apple that would change SEO... A Buy Now, Pay Later platform expands its offering to millions of businesses... Google upgrades its enterprise offerings... How to target consumers while they are on vacation... and Gucci: You good, fam? Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get each episode as a daily em...

In this special stat-holiday encore episode, Joy Hawkins from the Sterling Sky agency (SterlingSky.ca) joins Tod to chat about best SEO practices for your local business. They cover reviews, local spam, what to focus on if you only have an hour a month, and much more. Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get each e...

Connections targeting is finally going for good... Is Facebook pulling the plug on news?... Google's uphill battle for the post-cookie world... Snapchat's new tool enhances collab... and even groceries are going video. Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Closing Eminem remix music from tiktok.com/@thereiru...

TikTok account management for the rest of us... Twitter pays big for using phone numbers wrong... WooCommerce jumps on board the cool kids’ train... Why 99% of Gen Zs are skipping your ads... How to get your brand message to the top of Reddit’s “All” page...  Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Closing Eminem remi...

How consumers respond to "woke" advertising, and how your brand can get it right... Check your campaigns: A nasty Google bug is inflating CPC prices... LinkedIn data shows how to increase your message response rate... Why ad buyers prefer podcast ads under a minute long...  Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and mo...

Everything you need to know from Google Marketing Live including updates to Performance Max campaigns... AR shopping ads are coming to Google Search... And finally, ads are coming to YouTube Shorts... Snapchat's looming poor results are bringing down all Internet stocks today... And a new supply chain tool adjusts ad spend based on product inventory... Go Premium! No ads, weekend editions, sto...

Meta's new retargeting will cost you... How AI is ratting out influencer ads... Why you can ignore toxic SEO links... Snapchat's new e-commerce partnership... And YouTube finally launches separate analytics for Shorts. Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get each episode as a daily email newsletter (with i...

American lawmakers want to change the face of advertising as we know it... Mastercard lets consumers pay with a smile... Amazon pays consumers for their data... TikTok launches a new tool to give your brand some credit... And YouTube now allows users to skip the boring parts of your brand's videos… Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier...

How Taco Bell pulled off a two-year ad campaign that feels like anything but an ad... Why one company is paying consumers to say no to third-party data tracking... TikTok unveils a new crowdsourced branded content tool... YouTube launches a new frequency capping solution... And do we trust Meta yet? Meta's own data indicates Facebook is spreading misinformation… Go Premium! No ads, weekend edi...

A new partnership that may have your ad being featured alongside local break-ins... Yelp launches a new feature to help your business with lead generation... Klarna launches a new e-commerce tool that brings in-store experiences to online shoppers... And Similarweb expands its capabilities as an all-in-one SEO suite... Go Premium! No ads, weekend editions, story links, audio chapters, better audio...

How marketers are using social media to grow their business... Microsoft punishes us for spammers abusing the system... Vimeo improves your brand's video search visibility on Google... While LinkedIn improves search results... Why you should never mail cockroaches to your critics...  Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time,...

One of the most important factors in digital marketing is your home base — your brand's web site. You need it to be stable, for consumers, and fast — for the search engines. After all, a slow web site can tank your Google ranking. Many brands use Wordpress as their CMS, and for those who do, today's special might be of interest to you. Terry Kyle is the co-founder and CEO of WPX.net , one...

Why spring might be the best time to poach your competitors' customers... Nearly half of brands planning to hire marketers plan to do so remotely... TikTok unveils a new marketing insights tool to help you target your audience... The social media campaign that is getting advertisers to use their LinkedIn real-estate to promote someone else... And why Facebook and Instagram are disabling AR fil...

Is Elon Musk already steering Twitter in a different direction? New Google tech makes it even easier for consumers to find your brand's products online... While virtual credit cards make it easier for consumers to buy your product... Search Console resources might be hoarded by Google for those who use it... And YouTube gives marketers more content creation tools... Go Premium! No ads, weekend...

How your brand can use influencers to boost social commerce sales... Shopify's new tool targets high-intent buyers... While Buy Now, Pay Later merchants question if those fees are worth it... Google tests a new search ad format...  And Twitter's new policy could penalize your brand for copy and pasting... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quali...

Brands continue to invest in the metaverse, but consumers still can't grasp the concept... How your brand can sponsor a movie trailer with a new cinema ad product... How are CPGs preparing for the cookiepocalypse... New research reveals how you can increase the swipe up rate of your Snapchat ads...   Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earli...

Why one clever campaign was designed to go unnoticed... Google previews its upcoming ad products ahead of its marketing conference... How will Facebook's removal of location tracking tools affect your ads? The latest platform testing the 9:16 feed... And TikTok collabs with Foursquare to bring foot traffic insights to advertisers... Go Premium! No ads, weekend editions, story links, audio chap...

How do chatbots affect your brand's stock price? LinkedIn to drop polls from the feed. TikTok's new tab might decrease your reach. Cameo lays off 25% of its staff.  Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get each episode as a daily email newsletter (with images, videos, and links). LIVE LISTENER HANGOUT: Join...

DMCA takedown requests come to your Google listing... Meta unveils new tools for WhatsApp... Pinterest quietly releases an app that can help your brand with live shopping... Twitter is relying on its shiny new premium content to keep advertisers around... And a new cereal campaign that will keep you up at night...  Go Premium! No ads, weekend editions, story links, audio chapters, better audio qua...

Why one brand is helping its customers resell its product... TikTok's new ad placement puts your brand beside its top-performing content... You might need to start resizing your brand's Instagram content... Twitter is offering your brand tweet exclusivity... And acknowledges advertising on its platform may be doomed...  Go Premium! No ads, weekend editions, story links, audio chapters, bet...

Sex might sell in advertising, but what body part will get your customers to pay more?... Zuck's failed push to audio... Another streaming giant is offering your brand virtual product placement... A big marketing mistake from a beauty retailer... And why backlinks may be hurting your ranking... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier rel...