Today in Digital Marketing

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As marketers, we're taught early on that even the mere mention of the existence of a competitor is a bad idea. But... have we had it wrong all along? In this special replay, Tod speaks with Ling-Ling Zo — a PhD candidate at Duke University. Earlier this year, she and her colleagues published an article in the Journal of Marketing called Befriending the Enemy: The Effects of Observing Brand-to-...

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed For information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes Privacy & Opt-Out: https:/...

Want to contact us? Tap here: http://todayindigital.com/contact   Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get each episode as a daily email newsletter (with images, videos, and links). HELPFUL LINKS: ADS: Reach thousands of marketers with our ad options . CLASSIFIED ADS: Only $20 — more info MORE CONTENT: Email newsle...

EA Tweets Itself in the Foot Al to Predict Consumer Taste TikTok Shelves Live Shopping Amazon Pulls Back EU: Stop Dark Patterning Cookiepocalypse Update Second-Hand Trending Google Workspace for One Twitter Playbook Want to contact us? Tap here: http://todayindigital.com/contact   Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and mor...

Does ​​TikTok want to compete with Shopify? How profanity helps your product reviews Marketing in the metaverse: a case study YouTube's rampant spam problem... fixed? Apple forces Instagram's hand on account deletions Facebook tries another 'Creator Collabs' feature YouTube community posts that evaporate Instagram's $650k in grants for BIPOC businesses Want to contact us? Tap h...

Meta’s new live chat support for advertisers  The end may be near for TikTok Google lets businesses use its Reserve feature on their sites Yoast SEO adds integration with IndexNow   Pinterest’s CEO steps down to change the direction of the platform Facebook shuts down a video scheduling feature Spotify expands ad format overseas Go Premium! No ads, weekend editions, story links, audio chapters, be...

U.S. politicians want THEIR emails to bypass spam filtering Long-awaited API coming for Reels New data on what's driving social commerce How inflation is affecting upcoming U.S. holiday purchases Amazon's almost completely automated now Surprise! Facebook's auto-moderation is under fire (again) Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, ear...

Zero-party data: Our last resistance against the cookiepocalypse? Which social platform has the most effective chatbots? Influencer CPMs are heating up  Pinterest in court over who started it Meta may have to sell Giphy PayPal closes a popular merchant loophole Yelp closes three offices Amazon's Prime Day to be repeated in October Go Premium! No ads, weekend editions, story links, audio chapte...

Can't Inspect your Meta ads? Yeah, us either. The new "Campaign Strength" metric Apple readies its AR goggles Walmart and Instagram jump deeper into AR HBOMax's new (and irritating) ad format NBC's new "emotional ad impact" measure TikTok rolls out a new Attribution Manager Kate Bush's "deal with God" isn't very profitable after all  Go Premium! No ads,...

What's preventing your content from ranking on Google... Klaviyo's new enterprise offering... A podcast company jumps on Zuck's subscriber-only Facebook Groups... Twitter's new ad format lets your brand have its own like button... While its new ad tool lets you forecast performance before launching a campaign... Go Premium! No ads, weekend editions, story links, audio chapters, bet...

What's driving the industry to turn off data tracking... Twitter becomes more of a commerce platform... and announces a solution for the 80-tweet threads... Shopify unveils over 100 new updates... Advice on making your ads more inclusive. Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get each episode as a daily email ne...

Was Meta's special ad categories broken all this time?... Linkedin adds new engagement tools... Meta tests a new Creator Marketplace for brands... Facebook works on fixing its fake review problem... Google cuts back a lifeline for SEOs... And confirms a Google Ads comparison bug...  Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, a...

Influencers are ditching TikTok's e-commerce platform... The bigger the budget. The bigger the ROI... 100 Gen Zs want to tell you how to market your brand...  Google's loophole on gun ads could be a major threat to brand safety... and Google says "Cult? What cult?" Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and mor...

Why social media ad growth is slowing... How TikTok feels about Facebook's plans to steal its market share... The marketing social platform of choice for SMBs... Shoppable ads coming to a streaming platform near you... Why advertisers are getting carded by Microsoft... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get e...

Facebook plans to change its algorithm to become its biggest threat... What marketers need to know about the Data Privacy and Protection Act... How to market your brand on the anti-Instagram... Is deleting comments on your Facebook ad pulling your ROAS down?...  Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get each episode...

Has the economic downturn killed brand purpose?... Not being funny may cost you... Bing takes on Google Shopping... Pinterest's big push toward live streaming commerce... and YouTube has the fix for your fixes.  Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get each episode as a daily email newsletter (with images, vide...

Google begrudgingly extends its ad placements... PayPal's plans to reduce cart abandonment... The new subscription tracking service for brands... How Amazon bribes its influencers... Will the ad market get caught up in the economic downturn? Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get each episode as a daily email...

The ad format that is causing marketers to lose $1B in ad spend every year... TikTok's parent company is ramping up its VR division... Spotify invests in AI voice technology... How the creator economy is redefining advertising and what it means for brands... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get each episode...

Meta shuts down several projects to cut costs... Twitter gears up for its most ambitious quarter yet... The surge in second-hand shopping and how your brand can target eco-conscious consumers... and LinkedIn expands ‘boost’ ad option to Events... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get each episode as a daily emai...

The freelance platform that will use AI to build you your own custom agency... Twitter's new shopping tool reminds consumers to buy your product... Why Google is removing your brand's legitimate reviews... And a big change to how LinkedIn handles connection requests. Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get...

LinkedIn finally gets a proper Business Manager... The maturation of the link-in-bio industry... Why social shoppers aren't converting... YouTube's plans for live shopping... And grid pinning on Instagram is finally here. Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get each episode as a daily email newsletter (wit...

Instagram's change means less reach for you... Which platform's CPMs have jumped 70%... Gen-Z doesn't think much of your rainbow-painted logo... Agencies sit out the four-day work week experiment... and Snapchat discovers the perfect ad frequency. Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get each episode as...