Today in Digital Marketing

Inflation ruins everything fun — what does that mean for your brand? TikTok launches a new Shopping Ads suite... and shares its algorithm's secret sauce... A Pinterest tool to boost checkout conversions… Meta launches new features for Reels… And the Grinch that stole Amazon FBA... THIS WEEK ONLY - 50% OFF PREMIUM Get the Premium Podcast for just $4.99 a month. This sale ends this weekend. Go P...

Twitter updates its pixel and plans for a future without it... Is Meta spending all your day's budget in an instant? You're not alone... Are we starting to see growing pains with TikTok's ad platform? Shopify has a new integrated influencer tool... and is it time you brush up your employee social media policy? A cautionary tale. THIS WEEK ONLY - 50% OFF PREMIUM Get the Premium Podcast...

Here's one case where doing a marketing promotion can hurt you... Details emerge on Instagram's increasingly important Suggestions algorithm... TikTok gains a brand-safe text-to-image feature... Will Google EVER get rid of cookies? And more convincing hooky-playing. Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters...

The Facebook that could have been — a monthly fee that would have given your ad campaigns fewer impressions. Plus: E-commerce is down, so why is shipping going up? Teens tell us why they're turning to TikTok for search... The peculiar matchup between Meta and a delivery service... and Google's latest algorithm update could mean more accurate snippets. Go Premium! No ads, story links in sho...

New or repurposed creative? Turns out there is some brand value in re-using assets. Plus: LinkedIn's new "diversity nudges"... The state of the back-to-school economy... Bing Search gets some nice consumer-facing commerce tools... a reporting glitch on Google Search Console... and heads-up: Young people are reading your mission statement! Go Premium! No ads, story links in show notes,...

Meta launches new B2B targeting options... And rolls out new AI-powered shopping campaigns to advertisers... TikTok's new tool shows consumers why your brand's ads target them... And it turns out teens aren't spending all of their time on TikTok... Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier rele...

Google's outage last night is still causing aftershocks today... Snapchat's figured out how to create 3D models out of 2D photos... A major social media platform lays off 30% of its staff... TikTok is one step closer to competing head-on with Amazon... and you want to edit tweets? Prepare to open up your wallet. Go Premium! No ads, story links in show notes, deep-dive weekend editions, bet...

What a surprise... Instagram's copying yet another popular app! The marketing job market's great (if you're a contractor)... Meet Meta's new AI experiment... Spotify hopes to do for ads what it did for podcasts... and a security breach at a popular marketing platform. Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audi...

Your boss wants a metaverse? Here's what it'll cost... Meta launches a livestreaming platform just a day after killing off a different one... Pinterest's financials are a little soggy... The B2B social platform gets a consumer-inspired feature... and Google's Keyword Planner gets a new feature. Go Premium! No ads, story links in show notes, deep-dive weekend editions, better qualit...

Meta kills off what others are investing heavily into... Agencies are posting more on social media, but is it paying off? Twitter's new Location feature could drive you more foot traffic. Why you need to stop whitelisting things. And a TikTok competitor in hot water. Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, e...

In this extra episode, Tod chats with Barry Hott ( https://www.barryhott.com ) about Meta's platform security, and how it can affect your Business Manager, Ad Account, and much more. A must-listen, if you run any ads on Meta's platform. Privacy & Opt-Out: https://redcircle.com/privacy

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Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed For information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes ➡ Join our Slack at todayi...

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed Find Jeanna's article at https://theconversation.com/tumblrs-enduring-appeal-reveals-the-potency-of-the-webs-cultural-memory-183788 ➡ Advertising: http://tod...

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Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed For information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes ➡ Join our Slack at todayi...

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed For information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes ➡ Join our Slack at todayi...

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed For information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes ➡ Join our Slack at todayi...

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Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed For information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes ➡ Join our Slack at todayi...

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed For information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes ➡ Join our Slack at todayi...

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed For information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes ➡ Join our Slack at todayi...

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed For information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes ➡ Join our Slack at todayi...

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed For information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes ➡ Join our Slack at todayi...

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed For information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes Privacy & Opt-Out: https:/...