Today in Digital Marketing

Meta's in hot water for allegedly dodging Apple's privacy rules... Also: TikTok expands its SEO offerings to compete with Google Search... Reel's new rival could be its biggest threat yet... and the Metaverse FOMO is real for CEOs...   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive weekend editions   ✓ Better audio quality   ✓ Live event replays   ✓...

Has TikTok finally peaked? Google's new reputation management tool lets you remove search results… Why Instagram kept crashing today... and Florida escalates the fight for free speech on social platforms...   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive weekend editions   ✓ Better audio quality   ✓ Live event replays   ✓ Audio chapters   ✓ Earlier release...

Special treatment: TikTok under fire for letting big names get a pass on moderation. You may soon dictate Meta's content policies. A new collaborative ad placement. The wait-and-see approach marketers are taking around media buying. And the most trusted social media platform isn't what you think it is.   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive wee...

Did your ad account get banned? Don't worry... just buy a new one! Also: Meta joins the post-cookie party... how to get more InMail replies... the cameras in the sky that are watching your products... And the vote is in: Your brand's use of animated GIFs is cringe. ("Mesothelioma" mix by @thereiruinedit on TikTok) ✅ VOTE HERE : How do you feel your company's Q4 will be, compar...

This one change to your online store can have a huge impact... YouTube's ad department comes out swinging... Meta is set to introduce a custom audience option for its Advantage products... How you can get millions of Amazon Echos to play your ads... and the horrifying surgery that software engineers from Google, Amazon, and Meta are lining up to get. ✅ VOTE HERE : Do you like the "Lightni...

Amazon loosens the one restriction merchants have asked for since forever... Some upgrades on the Google Ad platform... Meta takes heat about content moderation from its own advisory board... LinkedIn's new intent signals... and Snapchat for Boomers: The Desktop edition is here. ✅ VOTE HERE : Do you like the "Lightning Rounds"? YES or NO   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ St...

We're getting closer to one-click enabling of international e-commerce. Are the retail giants winning the talent war for ad tech? Why you should reconsider offering promotions this holiday season. And the OG of target marketing returns. ✅ VOTE HERE : Do you like the "Lightning Rounds"? YES or NO   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive weeke...

Meta's plans to merge two of its most important teams will probably affect your ad campaigns. Microsoft starts selling its most visual web space. Zuckerberg's latest copy target appears to be Discord. A signal resiliency guide for campaigns in today's privacy-focused world. And the forecast for the holiday selling season is lukewarm. ✅ VOTE HERE : Do you like the "Lightning Rounds...

In the war against TikTok, Meta gives up some ground. Also: How can you judge ad fatigue before your campaign runs? The wild west of podcast advertising days may be over. 2022 is proving to be a rotten year for marketing agencies. And is the next Google ads named Kroger? ✅ VOTE HERE : Do you like the "Lightning Rounds"? YES or NO   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in...

Meta stays silent on why they're running confusing ads for brands without their permission. Also: What does your brand say when a monarch dies? Some industry analysis on TikTok's latest ad placements. One company opens up their ad shop in the metaverse. And Instagram is thinking about copying the retweet button. ✅ VOTE HERE : Should we do more "Lightning Rounds"? YES or NO   ✨ GO...

The ad campaign glitch plaguing Meta advertisers is not a glitch at all. The company releases details on two programs which will opt you in automatically. Also: Some privacy legislation exemptions are due to be dropped... More signs point to a slowdown in ad spend... TikTok's new Insights platform gets more interactive, and YouTube is launching an ad-free player. ✨ GO PREMIUM! ✨   ✓ Ad-free...

Wrong images, random body copies — what is happening with Meta's ad platform today? Also: Instagram pivots away from e-commerce... WhatsApp will offer groceries via chat... How ad agencies are trying to lure its workers back into the office... Another platform renames its main feed after TikTok... and what to do when your Twitter account has the same username as Britain's new Prime Ministe...

Their loss, our gain: A huge new privacy law may be stalled out for good. Also: The video ad market keeps getting softer. Ad buyers' confidence in Meta gets lower. And Amazon reviews get slower.   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive weekend editions   ✓ Better audio quality   ✓ Live event replays   ✓ Audio chapters   ✓ Earlier release time   ✓ Exc...

A surprising study finds your brand's support of social movements might be hurting you. Also: Are you wasting your influencer marketing budget? A huge vote of confidence for a new third-party cookie replacement. Amazon's new warehouse service. And Meta moves out of neighbourhoods.   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive weekend editions   ✓ Bett...

Untested and unmeasurable: But that doesn't stop eye-watering CPMs on one of the newest ad platforms. Also: Shopify picks a fight with Amazon and marketers are collateral damage. Tweet editing rolls out, with a catch... Are we close to a "Facebook+" premium subscription model? Scheduling finally comes to LinkedIn. And Meta's back with its bizarre plans to read your mind.   ✨ GO PR...

Untested and unmeasurable: But that doesn't stop eye-watering CPMs on one of the newest ad platforms. Also: Shopify picks a fight with Amazon and marketers are collateral damage. Tweet editing rolls out, with a catch... Are we close to a "Facebook+" premium subscription model? Scheduling finally comes to LinkedIn. And Meta's back with its bizarre plans to read your mind.   ✨ GO PR...

They haven't spent a penny but they get a million views per TikTok — we'll show you how. Also: Meta tests buy-now-pay-later advertising... Twitter's Circles might be your next sub-channel... LinkedIn offers more certifications... and has the Triller well run dry? Go Premium No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters...

Pinterest's new app is all the rage — even if it goes backwards in time. Microsoft delays the rollout of RSAs... Fast food drive-thrus are getting AI now...One more app tries to clone BeReal... and why are Canadian brands going grey? Links to stories we covered:  This is a Premium exclusive feature.  Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, liv...

Facebook embarrassed by its own report: The most viewed links on its platform now go to TikTok. Also: Why creating videos outside TikTok could get you in trouble... A security breach with a popular two-factor authentication app... The new organic tweet that looks like an ad... and are high schools about to start teaching influencer marketing? Links to stories we covered:  This is a Premium exclusi...

Have our prayers been answered? Will we soon be able to speak to actual human beings at Meta? Also: What post format is the worst-performing on Instagram? Bet you'll be surprised. Meanwhile, the anti-Instagram is on a roll... while its photo-only competitor pokes fun at marketing metrics... and the simpler path to buying digital billboards. Links to stories we covered:  This is a Premium exclu...

Ad fraudsters are targeting refrigerators… A major record label cancels a virtual AI rapper... TikTok tests a new feed to target locals… Tis’ the season to be saving — this year’s holiday shopping forecast… Why your Facebook Feed was broken… Links to stories we covered:  This is a Premium exclusive feature.  Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality,...

Meta ad campaigns are disappearing... Instagram now wants to BeReal... SEO practitioners aren't phased by this week's Google search algorithm update... The rise of DTC advertising... and more brand safety comes to the podcast ad world. Links to stories we covered:  This is a Premium exclusive feature.  Go Premium! No ads, story links in show notes, deep-dive weekend editions, better qualit...

Marketers are pulling back on virtual reality... Tips on making sure you still show up in Google after their big algorithm change this week... Search Console gets a big video update... TikTok offers tips for one of its highest-producing ad products... and Twitter tries its hand in podcasts. Links to stories we covered:  This is a Premium exclusive feature.  Go Premium! No ads, story links in show...

Don't take another product photo without listening to this episode... Snapchat kills its coolest influencer marketing tool... How Link-In-Bios can secretly track consumers... Walmart is watching the payments space... and you think you hate conversion modelling now? Guess what Meta just announced?? (FML) THIS WEEK ONLY - 50% OFF PREMIUM Get the Premium Podcast for just $4.99 a month. This sale...

A big moment in the history of media as viewing habits make the ultimate crossover... Also: Hope you haven't bought an AI copywriting tool lately... Bet you can't guess who's copying TikTok now? Instagram plays hardball. And much more.  THIS WEEK ONLY - 50% OFF PREMIUM Get the Premium Podcast for just $4.99 a month. This sale ends this weekend. Go Premium! No ads, story links in show n...